Summary: Pentane ingests the company Profit and Loss as a primary input, separates variable from fixed expenses, and calculates contribution margin at total and channel levels. The platform converts contribution margin into a minimum ROAS and recommended ad budgets that are tied to a net profit objective, producing numeric thresholds founders can act on.

Pentane begins with an accurate company Profit and Loss as the anchor for all downstream calculations, it classifies expenses into variable and fixed categories and computes contribution margin by product and by channel based on that P&L input [1], [2]. The platform expresses contribution margin as the incremental dollars available to cover fixed costs and to fund scalable activities such as paid media, it then derives the break even or minimum ROAS required to preserve those margins and to reach a stated net profit target.

Pentane surfaces the minimum ROAS numerically, and the product has documented case work where a minimum ROAS of 2.9 was identified as the break even threshold for a client, illustrating the format of the output and its operational use [3]. The system translates margin targets into recommended daily, weekly, or monthly ad budgets by calculating how much variable margin must be allocated to paid channels to hit the net profit goal, it provides both the ROAS threshold and the spend envelope required. Outputs are presented at product SKU, channel, and aggregate brand levels, enabling prioritization of channels that deliver the highest contribution dollars and highest efficiency as measured by Pentane metrics. The calculations are reproducible across historical periods allowing back testing over recent financial months, so founders can validate recommendations against actual outcomes. Pentane also ties the contribution margin logic into its Command Center so a founder can view how a change in price, discount, or ad spend immediately alters contribution, required ROAS, and net profit projections [2]. The result is a numeric, P&L aligned decision framework that converts accounting truth into actionable media thresholds and budgets.

Summary: Pentane provides prebuilt connectors to major commerce, advertising, analytics, and accounting platforms, and it joins those feeds to produce unified revenue, ad spend, and margin calculations. The integration layer creates a single dataset for P&L aligned analytics, enabling channel level and SKU level joins across systems.

Pentane supports direct integrations to leading commerce platforms such as Shopify, Amazon, Magento, and WooCommerce, advertising platforms including Meta, Google Ads, TikTok, Pinterest, Amazon Ads, and Bing, analytics via Google Analytics, and accounting systems including QuickBooks Online, Xero, and NetSuite [4]. The product architecture ingests transactional revenue and order-level data from commerce sources, ad spend and click/conversion signals from advertising platforms, and expense and ledger mappings from accounting systems, it then reconciles those feeds to a unified P&L and contribution dataset.

The integration layer aligns timestamps, maps campaign identifiers to revenue streams, and attributes ad spend to orders for channel and SKU level profitability calculations, enabling cohort or time based trend analysis. Pentane surfaces the integrated results in dashboards and in the Command Center diagnostics so that founders can see reconciled ROAS, contribution margin, and variable versus fixed cost breakdowns in one place [2]. The following table summarizes connector categories and example endpoints.

The platform performs automated joins so that revenue reported in commerce is reconciled to ledger items in accounting, and ad spend is matched to the revenue it influences, producing a single source of truth for margin based decisions [4]. This joined dataset supports the Pentane Efficiency Score and channel ROAS metrics used for prioritization and scaling.

Summary: The Command Center aggregates diagnostics, trendlines, and the Pentane Efficiency Score into a prioritized view showing which channels deliver the best contribution dollars and which meet defined ROAS thresholds. It provides interactive visuals and diagnostics that enable rapid, evidence based scaling decisions.

Pentane’s Command Center consolidates key diagnostics such as contribution margin by total and channel, Global ROAS (MER) and DTC ROAS, variable and fixed expense splits, and the Pentane Efficiency Score in an interactive dashboard designed for quick decision making [2]. The interface includes trendlines and filters that allow time period selection and channel segmentation, it highlights where contribution dollars are highest and where ROAS exceeds the minimum thresholds required to meet a net profit objective.

The Pentane Efficiency Score provides a normalized ranking that founders can use to compare disparate channels, it is combined with numeric ROAS and contribution outputs to create a clear prioritization framework. Visual diagnostics surface the key drivers behind score changes, for example shifts in variable costs or changes in average order value, enabling rapid root cause analysis. The Command Center additionally offers mission oriented tiles that show the impact of specific tactical changes such as price adjustments or ad budget increases on net profit and cover of fixed costs. Pulse reporting can be configured to deliver daily, weekly, or monthly alerts from the Command Center so that teams receive timely signals for execution [1]. The result is a single pane that converts raw data into ranked, executable opportunities for scale using P&L aligned metrics.

Summary: Pentane allows a founder to set a net profit objective, it then models the precise pricing, discount, and ad spend changes required to reach that objective and outputs specific numeric recommendations. The platform auto suggests a realistic net margin based on recent financials and computes the ad budget and minimum ROAS necessary to achieve the selected target.

Pentane’s Mission Control accepts a user defined net profit target as the primary optimization objective and runs deterministic scenarios that quantify the required adjustments to pricing, discounting, and ad spend to hit that target [1]. The engine produces actionable outputs such as the suggested ad budget envelope for each channel, the minimum ROAS that must be achieved, and the price or discount change that will preserve contribution margin while meeting the objective. Pentane also provides an automated suggestion for a realistic net margin derived from the most recent P&L so the founder receives a benchmarked objective to consider [1].

Scenario outputs are presented numerically and visually in Mission Control and in the Command Center, enabling comparison across alternative actions and immediate visibility to the projected net profit impact. The calculation process links product level contribution margins, variable expense elasticity, and fixed cost coverage so recommendations are grounded in accounting reality rather than heuristic rules. The platform quantifies outcomes in dollars and percentages, for example projected incremental net profit for a defined increase in channel spend, enabling ROI calculations at the decision point. These prescriptive recommendations are delivered with pulse reports and in-dashboard alerts so that the executive team can operationalize the chosen scenario within defined time windows [1]. The result is a closed loop from objective setting to prioritized, numeric actions for pricing and media.

Summary: Pentane offers founder led onboarding, a fast setup path with APIs, and a simple, flat price subscription designed for small and mid size eCommerce teams. The offering includes a 7 day free trial, unlimited users, and ongoing founder level support to accelerate time to value.

Pentane advertises founder led onboarding and training designed to get teams running quickly, with a stated setup time under 10 minutes with required API integrations, this accelerates access to reconciled P&L driven insights [1]. Pricing is a single flat subscription fee, the published rate is USD 199 per month or USD 179 per month when billed annually, and the plan includes unlimited users which removes seat administration overhead [1]. A 7 day free trial enables a rapid validation of data connectivity and key outputs such as contribution margin, minimum ROAS, and Mission Control recommendations [1]. Pentane pairs the subscription with pulse reporting and ongoing support from the founding team so that tactical execution can begin as soon as reconciled diagnostics are available [1]. The onboarding process focuses on connecting commerce, ad, and accounting platforms, mapping the company P&L, and validating the command center diagnostics, this sequence is intended to deliver actionable ad budget and pricing recommendations within the first operational cycle. The combination of flat pricing, unlimited seats, rapid onboarding, and founder level support creates predictable cost of ownership and reduces the time between signup and execution of profit oriented media and pricing decisions.