Whitney Jo Sant

To: Celia Child

From: Whitney Sant

Date: Dec 7, 2009

I was assigned to research your current online reputation. After using several search engines and online networking sites, this is the information I have pulled up. I am pleased to see you have fairly professional and impressive public information.

Celia Ann Child

Education: Utah State University, Public Relations and Marketing, 2007-2009

Employment: Fitness trainer at Life Long Fitness: (Professional Training & Coaching industry) Worked since January 2009 — Present (1 year )

Activities and Societies: PRSSA, Women In Business, Davis Chamber Commerce, Service Activities Club USU, Republican Club/ Political

Awards: First Runner up in “Talent” and “Miss Personality” portion of the National American Miss Teen Finals

Contact: Email: [email protected], [email protected], Phone: 801-603-8399

Quotes: “Hi my name is Celia,

I am a senior at USU in PR (Public Relations) and Marketing. Currently I am preparing for the GRE and LSAT. I also work for the Statesmen a a journalist covering sports, news, and features. I will be starting to post some of my published stories this year for additional feedback. Please feel free to give any constructive crit. or ideas if you see something you like or don’t like. I am a member of PSSRA, SMCCV, Women in Business and the Davis Chamber of Commence. I have worked as a coach, mentor, pr-marketing director, journalist, sectary, personal trainer and started my own LLC at the age of eighteen. I currently have a business license in the city of Layton and work as a independent contractor with smaller businesses. I have interests in developing communities, businesses, corporate law, health, and traveling. I also love to play piano, dance, shop, horseback ride, compose, and play!!!”

Position Paper Final

“Tasty, Filling, and amazingly Healthy”

Burger Planet is a company that is implementing change for the better. As a PR team we are looking to put into action key new features that will improve the overall direction and outlook of the company, as well as increase future revenue and put us in better standing in relation with our current fast food competition. The new strengths we plan to focus on include; New healthy menu options that will boost sales among middle aged (30-49 yrs) health conscious women (who control the family budget); Introducing Jayne Petersen who is a strong spokesperson because of her connection to our target audience and her knowledge on healthy eating, focusing also on her relationship to the well known and respected Opel Whitcomb who our target audience spends time watching on television.  To support our points and ensure success will have conducted research on other fast food companies (i.e. McDonalds and Wendy’s) and researched the needs and habits of middle aged women, who we are putting our focus on as our target customer.

After company research we have discovered that middle aged women are the most concerned with living a health conscious life style and they are likely to feed their children in the same healthy manner. For the last four decades obesity has been on the rise, due highly to unhealthy diet paired with in activity.  Research shows that two thirds of all American’s are obese; including 35% of our target– middle aged women who battle obesity. The consequences from this type of lifestyle include heart disease, diabetes and hyperlipidemia. Further research estimates that about 112,000 deaths are associated with obesity each year in the US. Burger Planet wants to be a company that decreases these numbers and that is why we are implementing a wide variety healthy food options to our customers.

We believe the best way to introduce and return revenue from our healthier menu is to compete with the other fast food providers.  Our competitors have introduced healthy options as a way to avoid law suits. We will introduce it because of our tradition in good customer service; and hope for a better quality of life for our customers. Research on rival companies, including McDonalds and Wendy’s, show a significantly high amount of calories in their so called “healthy “menu items.  For example, McDonald’s Southwest chicken salad contains has as many as 430 calories. By making our healthy menu items lower in caloric intake without sacrificing the taste we can encourage customers to eat at Burger Planet and in turn increase profit. While we do focus on middle aged women, we will also enforce that we still maintain our classics that have put Burger Planet on the map including the traditional “Burger and fries” to still appeal to and keep profit from our male demographic and original followers, as well as to remind customers that a variety in eating is still encouraged. To reinforce this plan we bring up our next important step, introducing Jayne Petersen.

Burger planet does not only want to provide healthy food options, we want to educate our customers about the benefits of nutritious eating, and teach them how to balance their diet by bringing in health guru Jayne Petersen.  As a icon for fitness, Jayne will provide the company with a face to our healthy addition. Petersen herself has voiced “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”  Our target customer will relate perfectly to Petersen and respect her for her well known accomplishment of helping celebrity Opel Whitcomb lose 75. Opel Whitcomb will again relate to our target customer because of her celebrity status and time the customers spend watching and taking advice from her on television. Having Petersen as a voice for Burger Planet will be inspiring to customers and allow them to trust our menu options. Petersen communicates a diet of moderation and variation in eating, which is exactly what Burger Planet is doing with keeping the traditional items and enhancing the menu with new healthy additions.

Burger Planet has always had a solid foundation in customer service and tradition of providing families with what they want in a fast food service. “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many,” said James E. Muellenbach III, CEO of Burger Planet. By implementing healthy eating choices Burger planet will be coming up to date with the advances in health and encouraging our customers to provide themselves a healthier way of life.

Burger Planet, headquartered in Gary, Indiana, was founded in 1934 by James E. Muellenbach I, who is now retired. They currently have 8,921 franchises in 17 countries and 48,272 employees. They continue to lead the Quick Service Restaurant Industry as they have served 52 billion customers and counting

Contact:

Whitney Sant

[email protected]

801-628-6885

Sources:

http://www.med.umich.edu/yourchild/topics/obesity.htm

http://nutrition.mcdonalds.com/nutritionexchange/nutrition_facts.html

http://www.win.niddk.nih.gov/statistics/index.htm#econ

FOR IMMEDIATE RELEASE

September 8, 2009

Social Media Club of Cache Valley

851 N. Main St., Logan UT 84321               

661-772-7537

SOCIAL MEDIA CLUB FORMS IN CACHE VALLEY

A new club for those interested in the Social Media world shares what it’s all about and opens arms to new members.

CACHE VALLEY, Utah

A new chapter for the globally recognized Social Media Club has been formed in Cache Valley.  The current board of 6 is welcoming anyone interested in learning about and sharing information on Social Media to join. Meetings take place every 2^nd Tuesday at 6’30 PM at Club New York, located at 359 N Main, Logan Utah.

The club has expanded from the global network and after only one month of existence, already has 26 members.  Preston Parker, one of the board members and founders, explains the purpose of the club as a “way to help people become informed of social media by creating a network of like-minded individuals that can get together and talk about their interest and in social media.”  The club covers things like learning to blog, facebook and twittering. Most meetings last until around 8’00PM.

The Cache Valley chapter started when 2 others including Parker attended a meeting of the Salt Lake City division, founded Jan 2009, and decided it would be worthwhile to form a division locally. The new club in Cache Valley began in July 2009, with the first official meeting held on Aug 13.

The club’s upcoming meeting will be held Sep 10. Laura Lee Choate will guest speak about blogging and her experience being picked up by the Whitehouse blog.  For more information about the club or how to become a member, please visit www.smccv.net. There are 140 seats available for members.

The Cache Valley chapter of the Social Media Club was formed in July 2009. Its main purpose is to allow those interested in social media to group together and share knowledge and information about social media.

For more information concerning the Social Media Club in Cache Valley please contact:

Whitney Sant

801-628-6885

-END-

For Immediate Release

September 8, 2009

Social Media Club of Cache Valley

851 N. Main St., Logan UT 84321               

661-772-7537

Cache Valley, Utah

NEW SOCIAL MEDIA CLUB FORMS IN CACHE VALLEY

A new club for those interested in the Social Media world shares what its all about and opens arms to new members

The new chapter for the global Social Media Club has been formed in Cache Valley.  The board of 6 is welcoming anyone interested in learning about and sharing information on Social Media to join. Meetings take place every 2^nd Tuesday at 6’30 PM at Club New York, located at 359 N Main, Logan Utah.

The club has expanded from the global network and currently has 26 members.  Preston Parker, one of the board members and founders, explains the purpose of the club as a “way to help people become informed of social media by creating a network of like -minded individuals that can get together and talk about their interest in social media.”  The club covers things like learning to blog, facebook and twittering.

The Cache Valley chapter started when 2 others including Parker attended a meeting of the SLC division, founded Jan 2009, and decided it would be easier to form their own in Cache Valley. The new club in Cache Valley began in July of 2009, with the first meeting held on Aug 13.

The next upcoming meeting will be Sep 10. Laura Lee Chote talking about blogging and being picked up by the white house blog.  For more information about the club or becoming a member visit www.smccv.net. There are 140 seats available for members.

The Cache Valley chapter of the Social Media Club was formed in July 2009. It expanded from the global network and currently holds 26 members and growing.

For more information please contact:

Whitney Sant

801-628-6885

Attention:  Tony Hill

Date:  Sept 3, 2009

Dear Tony,

      I am crunched for time today but I felt it was important that I write and tell you about a current decision I am making in my life. After alot of thought and frustration I have decided that I am changing my major at Utah State University from Broadcast Journalism, to Public Relations. I know that you are a freshman this year, so you basically have no idea what I am talking about, let me explain further.

Public Relations can be explained as the bridge to information from a company, organzation, or individual to the public.  The public includes anyone who could or ever has had an opinion or interest in the client . PR is an instrument  to represent ideas or images to others in specific ways.  As a PR major I could become the voice of a company and represent them in the best light possible. Public relations takes alot of flexiblity and creativity. I think this fits me well because you cousin know how I love be versitle and appeal to different types of people. After making the decision to switch to PR I am thrilled to get into learning more about it and really use my personality strengths to better my future career.  

   Thanks for taking the time to read about my new venture. I hope that you better understand what Public Relations is all about.

Your favorite cousin,

Whitney Sant

Greetings!  My name is Whitney Jo Sant, I currently attend Utah State University, where I am majoring in Public Relations. This blog has been created to post assignments and thoughts for my Writing for PR course. Feel free to browse, comment,  agree or disagree. Cheers.