Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Vietnam implements comprehensive personal data decree on final day of 2025

Vietnam issues sweeping data protection implementation decree December 31, setting strict compliance requirements for digital businesses processing personal information.

Data

Honey co-founder Ryan Hudson defends extension amid fraud detection allegations

Ryan Hudson rebuts allegations against Honey's affiliate practices while launching ZeroClick AI ad network, as investigation exposes detection evasion system.

Data

Nielsen teams with XR to automate measurement tagging for advertisers

Nielsen and Extreme Reach integrate to streamline campaign delivery with automated Nielsen ONE ad tags embedded directly in XR's platform.

Data

Google and Apple face Japan's toughest mobile platform rules yet

Japan enforces Mobile Software Competition Act on December 17, requiring Google and Apple to allow alternative app stores and payment systems with strict compliance rules.

Data

Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits

Amazon Business expands membership benefits with financial software, cybersecurity protection, and HR tools for small businesses across three partnership programs.

Data

Statista CEO reveals how 2025 forced a complete business model redesign

Marc Berg shared three critical lessons from leading Statista through 2025 as data became the new battleground for AI partnerships with tech giants.

Data

Egypt finally implements data protection law after five-year delay

Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.

Data

Apple pauses Texas age verification rules after court injunction

Apple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.

Data

Looker Studio adds 15 partner connectors in year-end expansion

Google expands Looker Studio Connector Gallery with 15 integrations from Supermetrics, Dataslayer, and others spanning retail media, social platforms, and CRM on December 23, 2025.

Video

Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV

Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.

Data

Brazil's data watchdog adds child protection to enforcement agenda

ANPD approves priority enforcement map including child safety online following Digital Statute passage while postponing consent rules and governance frameworks.

Data

Belgian data watchdog targets adtech with sweeping enforcement strategy

Belgium's privacy regulator is shifting enforcement resources toward large-scale advertising technology platforms and data brokers under a strategic plan announced December 23, 2025 that fundamentally reshapes how the authority approaches data protection.

Data

France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring

French Council of State reduces Amazon France Logistique's €32 million GDPR penalty to €15 million, finding some employee monitoring systems legally justified under European data protection rules.

Data

McDonald's hit with class action over McRib's missing rib meat

Four consumers claim fast-food chain misled millions by naming sandwich after meat it doesn't contain, seeking damages across multiple states.

Data

Google slashes audience targeting thresholds to 100 users across all networks

Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.

Data

Europe's Data Act reshapes connected device rules for marketers

European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.

Social

Anonym brings privacy-protected measurement to Pinterest advertisers

Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.

Data

Apple bends to Japan's competition law with app store and payment changes

Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.

Data

Italy fines Apple €98.6 million for making developers ask users twice

Italian regulator rules Apple's App Tracking Transparency policy forces unfair double consent on third-party developers while benefiting its own ads.

Data

Your dating app activity is TikTok's business now

Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.

Data

Honey targeted minors in advertising while leaking business codes

Investigation reveals Honey collected data from children despite policy claims, while systematically leaking private discount codes from small businesses without consent.

Data

Deezer's marketing partner hit with €1 million in processor violations

France's data protection authority fined Israeli marketing platform Optimove €1 million on December 11, 2025, for systematic GDPR violations affecting 9.8 million French users in a breach exposing Deezer customer data.

Data

AI crawlers now consume 4.2% of web traffic as internet grows 19% in 2025

Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.

Data

Why relying on AI chatbots for information threatens democratic discourse

Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.

Video

NBCUniversal unveils live sports ad tools that measure real-time ROI

NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.