The Best Healthcare Stories Don’t Shout—They Connect
That belief has shaped my 17+ years in healthcare and pharmaceutical marketing, where I’ve helped global brands turn complex science into compelling stories that inform, inspire, and, most importantly, resonate.
Where Strategy Meets Storytelling
I bring clarity, creativity, and strategic thinking to healthcare brands looking to lead with purpose, not just noise.
Brand Storytelling
Crafting authentic narratives that humanize healthcare brands and build lasting connections.
Content Strategy & Development
Planning and creating targeted content that informs, engages, and inspires action across channels.
Copywriting & Messaging
Developing clear, compelling messaging for campaigns, videos, websites, patient materials, and HCP communications.
Creative Concepting
Generating breakthrough ideas and campaign concepts that capture attention and spark engagement.
Patient & HCP Engagement
Creating empathetic, educational content that resonates with patients, caregivers, and healthcare professionals.
AI-Enhanced Content Creation & Ideation
Leveraging artificial intelligence to streamline content development, spark creative thinking, and deliver faster, smarter solutions.
Additional Strategic Support
Need more than just words on a page? I also offer hands-on leadership and mentorship to help teams and individuals grow, create, and succeed.
Fractional Creative Leadership
For brands and agencies that need senior creative firepower without the full-time headcount:
- Provide strategic direction and hands-on copy leadership across campaigns, brand messaging, and content.
- Help teams unlock big ideas, tighten creative execution, and bring consistency to brand storytelling.
- Jump in quickly to fill creative leadership gaps, manage freelancers, or guide in-house teams through high-stakes projects.
Creative Coaching & Mentorship
For individuals and teams ready to level up their creative thinking, copywriting, and storytelling skills:
- One-on-one coaching or group workshops tailored to copywriting, concepting, and brand voice.
- Help creatives overcome blocks, sharpen ideas, and build the confidence to present and sell their work.
- Mentor junior and mid-level writers to grow into stronger, more strategic creative thinkers.
“Science is the backbone of healthcare marketing, but storytelling is its heartbeat.”
Sara Barton
Branding | Copywriting | Creative Strategy
Watch, Read, Listen.
Need a Jolt?
My newsletter, Creative Caffeine, is for anyone who’s trying to stay inspired while writing inside the lines (of a brief, script, compliance deck, etc.).
Sara Barton 
