I have a new favorite movie.

It’s called For The Win.

Okay, it’s not a movie. It’s a burger joint. And it has supplanted In and Out as the greatest burger in the world. For those of you in LA, it’s on the corner of Vine and Franklin. It’s a smash burger joint. And it has a really great backstory.

It used to be this really popular French restaurant that all the celebrities went to. But then Covid happened. So they were forced to improvise. The owner decided to turn the restaurant into a temporary burger joint so they could deliver burgers to people during Covid.

But then something unexpected happened. People fell in love with the burgers. Now, it’s one of the fastest growing restaurant chains in LA and everybody wants some. Comment down below if you know the movie reference.

Why am I talking about this?

Because this weekend I had a choice between going to Jurassic World Rebirth or going to For the Win. And it wasn’t even CLOSE. I picked For the Win straight up. And then you know what I did? I went home and watched the original Jurassic Park to accompany my devouring of those state-of-the-art cheeseburgers. That’s right, I had more than one.

One of the worst things to come out of this new era of studio filmmaking is the sequel to the reboot. I can understand reboots. If something’s been gone for a really long time and we’ve worked up the appetite to have it come back into our lives, that’s a reason for the movie to exist.

But when you make a sequel to the reboot, it defeats the whole purpose of the reboot. The purpose of the reboot was we hadn’t seen these guys in forever. But now that we’ve seen them, we’re okay. We don’t need to see them again. Yet Hollywood keeps forcing this on us. It’s like when they announced the second season of the Full House reboot on Netflix. Everyone collectively said, “Uhhhhh, do we really have to do that?”

But Jurassic World Rebirth takes this issue to the next level. It’s a reboot of the reboot happening directly after the end of the last reboot. It’s like making a copy of a copy of a rebooted… copy?

And based on the reviews coming in, that’s exactly what this movie is. A trashy reboot rushed into production. And guess what, the audience knows. You can’t trick the audience anymore. But believe me, Universal and the rest of the industry is trying.

They are touting this movie as a giant success. It made 147 million dollars domestically, they said.

Well, let’s look at the numbers a little more closely. For starters, they’re using a 5 day weekend opening to get that number. The first three days it actually made 85 million.

To give you some perspective on where that lands on the Jurassic World money list, the original reboot, Jurassic World, made 212 million dollars in three days. The second film made 145 million in three days. And the third made 135 million. This means Jurassic World Rebirth made 40 million less than the lowest moneymaker in the series.

And it ain’t going to make that money up on the back end. Cause Superman’s coming to town next weekend and that movie’s going to make WAY MORE MONEY than everybody thinks it will. I believe in James Gunn. The dude actually cares about screenwriting, unlike these Jurassic World bozos.

I point this out because the Jurassic World Rebirths of this world are really bad for the industry. The industry will tell you they’re good. They’re not. If this movie had blown the doors down with its opening, you would’ve had every single rebooted trilogy rebooting again within two years.

It is important that this movie fails, if only because by every metric of goodness, based on everyone who I’ve talked to who’s seen it, it is the most generic movie ever. And I don’t support movies where money is a priority over giving the audience the best experience the studio is capable of giving. Cause the irony is, if they do the latter, they get the former! But if they only focus on the former, like they did here, you get trash. This movie is trash. You can smell it from 3000 miles away.

Why did that first movie work so well?

I did glean a couple of new lessons after watching it – that was, when I wasn’t shoving crispy meat down my gullet.

The big secret I learned about Jurassic Park is it may be the best movie ever at dangling carrots. Why did you come to that movie? You came to that movie because Spielberg dangled the dinosaur carrot in front of us. So when we sat down, we were a captive audience due to us only wanting to see some dinosaurs. So, for the first act, we just sat there drooling, until those first dinosaurs showed up.

But Spielberg did something clever. He then dangled a second carrot – the T-Rex. You could’ve had Jeff Goldblum reading an iPhone Terms of Service contract for 60 minutes and we would’ve been captivated because of how much we were looking forward to seeing the T-Rex.

And then, when we got the T-Rex, they dangled the next carrot in front of us – THE RAPTORS. The raptors were cool because not many people knew what raptors were going into that movie. And Spielberg did a great job setting up how terrifying they were. So, of course, we had to keep watching to see those raptors.

By that time we were so invested in the story, that they didn’t need to dangle any more carrots in front of us.

Granted, these new Jurassic World movies don’t have that same luxury since we’ve already seen all the cool dinosaurs. But that’s why you gotta put more effort into the movie than slapping together a screenplay six months after the last trilogy ended. It’s not going to end well. And it didn’t. And this movie will FALL OFF A CLIFF in its second weekend. And they deserve it. Cause they’re taking the single greatest movie idea ever and they’re driving it into the ground and making it not special anymore.

That’s all I gotta say. Next week, I’ll be reviewing Superman as well as my latest burger from For The Win.

I’m giving out 1 more – JUST ONE! – half-off set of notes on a screenplay. The first writer who e-mails me gets it. So e-mail “FIRST” to [email protected] now!

So, yesterday, I was bumbling around my movie streaming options and saw a thumbnail for the film, “Up In The Air.” I remember that that was a big screenplay back in the day (it actually got nominated for a Best Screenplay Oscar) and I casually wondered, “What would happen if you wrote that script today?” And I honestly think that it wouldn’t register as even a blip on the town’s radar.

It’s just not the kind of material Hollywood is reacting to these days. It would be considered too soft. And that got me thinking, “What *is* the kind of material Hollywood is reacting to right now?” We knew the answer to that three years ago. It was social activism stuff. And then, before that, it was anything with a female lead. But, in 2025, we’re in uncharted waters. There is no clear trend to latch onto.

Typically, what you’re looking for when trying to figure out what’s “next” is a) whatever surprise breakout movie just happened at the box office. And b) what Hollywood has been buying up recently on the market.

What’s the biggest surprise breakout movie recently? Sinners. The film dominated the industry for three solid weeks, defying all expectations. Nobody saw it coming, but it achieved that most coveted benchmark in Hollywood—the strong second weekend hold.  So my best guess for what Hollywood wants next is big-budget horror.

This was solidified with Final Destination: Bloodlines, another big-budget horror film that did well. So, it seems like we’re in the clear here, right? This is obvious. Write big-budget horror!

Not so fast.

The one-two dud punch of 28 Years Later and Megan 2.0 made everyone in Hollywood who had their foot on the gas, ease up, pull over to the side of the road, and call their agents. 28 Years Later didn’t do terribly. But it didn’t do as well as it was supposed to. And then, unfortunately, Hollywood always remembers the most recent thing that happened. And the most recent high-budget horror film was Megan 2.0, which bombed.

With that said, big-budget horror (over 30 million dollar budget) is really all they have going for the town right now. So I would say it’s the best bet. You just have to come up with an idea that justifies the money. It can’t be a good high-budget horror idea. It’s got to be a great one.

Serial Killers are going to be in as well. Longlegs reminded the industry just how lucrative serial killers can be. They’re also cheap movies to make so you don’t have to tell them twice to start making that genre again.

Romantic comedies are also back. They’re not aggressively back. But Anyone But You’s success got a lot of studios flexing their jazz hands because this is another genre that costs them nothing to produce. We also just saw that rom-com sell last week, the one with Dave Bautista.  And “Fake Wedding,” which I documented in my newsletter.

Some great news is that both these genres sell well in spec script form. So if you like serial killers or romantic comedies, THIS IS YOUR TIME! You could definitely sell a script in one of them with a strong concept.

Now let’s look at what Hollywood is buying. Romance is hot right now. It’s not sexy (ironically). But It Ends With Us showed that there was a real appetite for romance movies, even ones that tackle complex subject matter. But what really solidified this was the sale of Love of Your Life. Whenever Hollywood pays 7 figures for a script these days, they aren’t just buying a script. They’re steering the direction of the industry.

High Concept sci-fi seems to be the name of the game in short story sales these days. We just got that time travel short story sale. We got the big alien hostage exchange short story sale. But I don’t think you need to only write these stories in short story form to sell them. If you write a great script in this genre, they will sell as well.

Where is all this high concept sci-fi desire coming from? Clearly, it’s coming from the fact that Steven Spielberg’s next movie, about UFOs, is a spiritual sequel to his old high concept sci-fi films. This is what Hollywood does. When they know a possible hit is coming, they stock up on similar concepts, put them in development, and then if the movie is, indeed, a hit, those projects are ready to roll off the assembly line.

But, if you’re going to write these as scripts, the script has to be better than the short story. The short story trend is kind of a con game that Hollywood hasn’t figured out yet. Since you don’t have to go into  detail regarding the story in a short story, it allows you to hide a lot of the story’s weaknesses. You can’t do that in script form since it’s the final format. But trust me. If you write a good high-concept sci-fi script right now, it will sell.

Finally, whenever there’s a vacuum in the industry, it’s an opportunity for writers to take risks again. Hollywood is always looking for the next great thing. But they’re especially looking during times like these, where they aren’t sure where the industry is headed. They can’t even count on superhero movies anymore. So, if you have a weird idea, bust it out. Start writing that sucker.

I will say this: That if you can package your weird idea into something identifiable, you have a better shot at selling it. Scriptshadow #7 Unproduced Script, Osculum Infame is a crazy-ass script that’s super inappropriate on so many levels. But it locks itself into a very identifiable format. Real-time setup where a woman accused of being a witch is hung on a tree to die and we follow her for the next 90 minutes as she tries to escape.

Conversely, as much as I liked the insanely weird Everything Everywhere All At Once, I don’t think that sells in script form. It’s too all-over-over-place. It only works as a writer-director project where the directors knew how to balance the wacky structure and endless narratives with perfect onscreen visuals.

But yeah, this is the time to write your “Bubbles,” your “The Lobster,” your “Bad Boy,” your “Dogs of Babel,” your “Meat,” your “Poor Things,” your “Donnie Darko,” your “Being John Malkovich,” your “Birdman,” your “Memento,” your “The Voices,” your “Pulp Fiction,” and yes, your “Osculum Infame.”

Or, just write something that nobody else is writing right now. Something out of left field. “Daddio” became such a huge industry favorite because, normally, that’s a romantic comedy premise, and then you opened that script and it was nothing like a romantic comedy. It was dark. It was unusual. It had interesting dialogue. It wasn’t afraid to tackle taboo subject matter. But Daddio wasn’t Osculum Infame. It was just a story. But it was a story nobody was telling. So, if you can do that as well, you’re going to get people curious because, right now, the industry is DESPERATELY looking for things that are NOT AVAILABLE AT THE MULTIPLEX, OR ON STREAMERS.  Because those movies aren’t doing the job.

And hey, if you can write it fast, you may be able to enter it in the Scriptshadow Mega Showdown – fhe only screenwriting contest that’s free. And the only screenwriting contest judged by YOUR WRITING PEERS.

HOW TO SUBMIT
What: Mega Showdown
When: Friday, August 1
Deadline: Thursday, July 31, 10pm Pacific Time
Send me your: Script title, genre, logline, and a PDF of the script
Where: [email protected]

Genre: Comedy Horror
Premise: When a group of new hires gets invited to their company’s corporate retreat, things
quickly take a turn as they discover the only way to land the job is to survive the
weekend. Literally.
About: I believe today’s writer, Jackson Kellard, has a couple of scripts in development. But this is the one that’s gotten him the most attention, as it ended up on the Black List with 10 votes.
Writer: Jackson Kellard
Details: 117 pages

I feel like, 1000%, this actor would be in this movie.  Playing… someone.

There are a dozen ways to tell, right off the bat, if a script is doomed. One of those ways is if you see a high page count in a low-page count genre. Contained concepts. Thrillers. Comedies. Most horror. These are all genres that should hover between 90-105 pages. When you write a 118 page version of one of these films, it’s a tell-tale sign that you haven’t been around screenwriting for very long.

Yes, it’s true, there are 120 page scripts that read like 90 page scripts and 90 page scripts that read like 120 page scripts. But the reality is, when you’re writing spec scripts, a MAJOR FACTOR in their success is making things as easy on the reader as possible.

Because you’re not getting the high-level “decision-making” dude at the studio reading these scripts. You’re getting the secretary, who’s hoping to move up in the company, and they’re told that they have to read six scripts over the weekend and tell their boss which one is best. That’s the reader you’re getting. So, your scripts are never being read under ideal circumstances.  Therefore: Make it easy for them!

Now, I’ll give it to today’s writer that he has a concept that will get people to open his script. Which is how I’m guessing Onboarding got enough votes to make the Black List. The Black List is very much a ‘quantity’ game these days. The more reads you can get, the more people you have who could potentially vote on your script. This is a concept people will check out. But as I’ll point out after the plot summary, even the concept, here, has issues.

New employees for the company, West Bridge Capital, are informed that they need to go on an orientation on a remote island. There are about 80 of these new employees and when they get there, during the opening ceremonies, they all pass out. When they wake up, they’re spread throughout the island in various scenarios where their lives are in danger.

The group we’re with consists of Charlie (the nerd), Eva (cool tattoo girl), AJ (crypto bro), Andre (gay and loving it), Jane (old chick who tries to act young), and Erik (son of the CEO of the company).

Our group wakes up on a giant platform in the sky. When the ropes of that platform are released, they’re basically standing on a giant tilting piece of wood. They realize that the only way to survive is to spread out and balance the board, or else it will tilt and they’ll slide off to their deaths. They somehow make it off of this and quickly realize that the company is trying to kill them.

Charlie, however, reminds everyone just how hard it was out there in the job market. If they can just survive this orientation, they get to work at one of the top companies in the country. They all agree and away they go. Charlie, by the way, has his sights set on Eva, who’s way too cool for him. But that doesn’t mean he won’t shoot his shot.

They next end up in a cave that’s quickly filling with lava. An LED TV turns on and they’re on a zoom call with one of the managers, who informs them that she’s going to play a game of charades with them. Every answer they get right, a stairway is lowered. And if it’s lowered enough, they’ll be able to walk up it and get out of here before they’re burned alive. The answers include pop culture things such as “Scandavol” and “Caitlin Clark.”

Eventually, Charlie and Eva are split up from the main group (after they tumble down a waterfall) and Eva is able to hack her and Charlie’s tracking devices so the company can’t find them. While in the jungle, they stumble across a little mini town that previous survivors of West Bridge Capital’s initiation weekend have formed. There, they have little pun stands like, “The NY Steak Exchange,” where a woman cuts and cooks steaks for you.

The CEO of the company, Jonathan Marks, gets so pissed that Eva outsmarted him that he empowers his primary operator, Hank, to go into the game and kill her, along with everyone on her team. But Johnathan has pissed Hank off so many times, Hank does the unthinkable and teams up with the new employees instead.

Let’s start at the top. This concept is dated. I’ve come across this concept two-dozen times at least. I’ve probably read ten versions of this story. So, already, you’re in the hole.

Whenever you choose a well-tread concept, your only hope of writing a good script is taking that story in a unique direction. Either the execution is unexpected. Or the writer’s voice is unexpected. Cause the worst thing that you can do is pick a common concept and execute it commonly.

Now, while I wouldn’t say Onboarding’s execution was 100% obvious. It’d say it was about 80% obvious.

I got the sense that the writer wanted to separate himself via the humor. This is a very comedic script. But screenwriters writers don’t seem to realize that they’re competing with a level of comedy that’s beyond what even the solidly funny comedic writers are capable of.

It’s the same thing with tennis (hey, Wimbledon is going on, let me make this analogy). I competed up to a certain point, playing several low-level professional tournaments after college. And I’ll never forget the day I played this guy in the first round of the biggest tournament I’d ever played in and he hit the ball so hard and with so much spin that when my racket made contact with his shots, the ball would push my racket backwards against my wrist so severely, that it was painful to hit the ball. I’d never experienced anything like that.

I knew, after that match, I could never compete with these people.  Which is why I moved to Hollywood instead.  Yaaaayyyy!!!

Nowadays, any average person who sees me play, they say, “Wow, you’re good.”  And I am pretty good!  But I know that when I play against someone who’s an actual competitor, I’m not even in the same stratosphere.

That’s how I felt reading all the jokes in this script. They were fine. Yeah, watching Andre The Gay Guy get upset whenever he couldn’t vape made me chuckle. But to compete in the comedy space where people are giving you 40 million dollars to make a movie? You have to operate at a different freaking level. And this script never got there comedically.

Onboarding may have been able to still entertain me if the set pieces were strong. But they weren’t. We get a classic screenwriting beginner mistake where the opening set piece (the one on the tilting platform) was about 75% clear. Instead of what it needed to be. Which was 100% clear.

I had a hard time visualizing what I was looking at. To make things worse, the second half of the set piece had them opening up hatches and then bungee jumping down to the ground. Is this task about balancing or is it about bungee jumping? You gotta pick one. Cause I didn’t understand for the life of me how you keep the balancing goal while also bungee jumping. It was very confusing.

And then you straight up lost me with the lava-cave charades. That’s not even creative. It’s dumb. Again, a lot of what scripts come down to is writers either wanting to work hard, pushing their creativity to its limit, or taking the easy route. In other words, are you going to work that creative brain of yours until you come up with an exceptional set piece or are you just going to go with the first or second idea that pops into your head? Lava charades definitely felt like a first idea. And I was out after that. I knew after that scene that there was nothing this script could do to win me back.

With all that said, there’s a base level of know-how here which, these days, is enough to get you on the Black List. If you have a concept that’s juicy enough to get read requests, you will have enough people to potentially vote on your script come Black List voting time. From there, it’s just making sure not to make any drastic mistakes. Your script has to be professional. It’s got to have a 3-Act structure, it’s gotta move, it’s got to have basic character stuff (an arc for one or two characters). This script does all of that. It just doesn’t do anything more than that.

[ ] What the hell did I just read?
[x] wasn’t for me
[ ] worth the read
[ ] impressive
[ ] genius

What I learned: This concept is dated. If you come up with an idea like this, you should acknowledge that it’s too common, and look for a version of that idea that’s fresher, more modern. How bout “Love (And Death) Island?” A bunch of Islanders stuck in one of those Love Island villa shows.  Instead of trying to stay in the villa, they’re trying to get out. Cause if you stay in the villa for too long, you die.  That sounds more current to me.

This is the biggest newsletter I’ve written in several years! It’s jam-packed with screenwriting gooeyness. I reach out to those writers terrified to share their work and pull them up from out of their mental graves. I dissect the perfect character-driven film to help all of you improve your character writing. And yes, the rumors are true, I RE-DID THE TOP 25 SCREENPLAY LIST. It’s not going to take effect here on the site for another 48 hours cause I want it to be exclusive to the newsletter. I wrestled all day with whether to add one of the scripts to my top 10 because it’s such a disturbing script.  You’ll have to get the newsletter to find out if I caved.  Oh, and all scripts on the list have links to the reviews. You could theoretically spend the next day just reading my newsletter, my screenplay reviews, and screenplays. I also take on ANOTHER short story sale – this one that takes a lot of creative risks, stretching the format to its limits. And I dig DEEPLY into all the new projects popping up around town. You are not going to want to miss this newsletter. TRUST ME.

If you’re not on my newsletter list, you want to get on it. E-mail me at [email protected] with the subject line “NEWSLETTER” and I’ll shoot it over to you.

How to make a bad pitch that will actually get you the screenwriting gig

If you are lucky, one day you will be able to pitch your take on a major motion picture sequel. And when that day comes, I want you to think back to Megan 2.0. Because this pitch destroyed a franchise. Yet here’s the irony: It’s the angle you should’ve pitched as well. I’ll explain in a moment.

I don’t like dancing on the grave of failed movies but I’m ecstatic Megan 2.0 tanked at the box office this weekend. It brought in just 10 million dollars. For comparison, the first film brought in 30 million dollars on its opening weekend.

Why am I happy? Well, it’s my job – as it is for all screenwriters – to know what works at the box office. The better the understanding you have of what makes people show up to movie theaters, the more successful you’re going to be. Because you’re going to choose to write movies that people actually like.

I never understood the success of Megan. I thought it was bargain basement horror. Sure. Just how sophisticated is a movie about a killer girl robot supposed to be? I get that it’s not trying to be Casablanca. But even the design of the doll sucked. And that stupid dance it did that wasn’t even well-choreographed. The whole time that movie was doing well, I thought I was being gaslit. I’m looking at this pile of trash and saying to anyone who will notice, “Do you not see how bad this is?”

The utter collapse of the franchise confirmed what I knew all along – which was that this Megan doll was a dud. It reaffirmed my understanding of the box office. Cause if this movie had made a bunch of money, I would’ve thrown up my hands and said, “I don’t understand Hollywood anymore.” Especially after the success of The Minecraft Movie. A double dose of dumbness doing well? I would not be able to pretend like I understood things anymore.

But here’s the relevant part of Megan 2.0 as far as screenwriting is concerned. When you are a professional screenwriter, you are constantly asked to come in and pitch your angle for writing stories. Whether you get the job or not often comes down to how good your “angle” is.

Now, as it so happens, the creative team behind Megan 2.0 is the same as Megan 1.0 (Akela Cooper, James Wan, and Gerard Johnstone). So there was no official person coming in to pitch. It was them pitching each other. But for the sake of this lesson, I want you to focus on the pitch that won here.

The pitch was: “Megan 1 was Alien. Megan 2 is Aliens.” In other words, Alien was a straight horror film. Aliens was an action film. That’s the exact same thing they did here. They went away from horror and turned this into some action movie where Megan has to take on a bigger scarier robot woman.

This highlights the problem with pitching. Is that sometimes the pitches that sound the best in the room are the worst thing you can do for your movie. I can only imagine how excited everyone in that room got when that pitch was made. Cause it sounds so right! “Alien to Aliens.” Who didn’t love the jump between those two films? Now you’re going to do the same for my movie? Hell yeah I’m in.

But Megan has completely different DNA from Alien. Alien was dark. It was almost nihilistic in its portrayal of these characters’ lives. Megan 1 was a goofy half-comedy horror film. It didn’t have the seriousness required to upgrade to an action movie. And you saw that in the turnout. People don’t want to see a goofy doll in an action movie. They want more of the same. They want horror. This franchise was never complex enough to be more than that.

But, again, here’s the irony. If you (as you in YOU reading this) were going in to pitch for this Megan sequel and you would’ve said you were going with an “Alien to Aliens” pitch, I would’ve told you to do it. Why? Cause I know it would’ve won the job. EVEN THOUGH I know that it’s ultimately going to be a terrible movie.

So, Carson, you’re sending us on a suicide mission? Listen. My job is to GET YOU THE JOB. It’s to get you paid. It’s to get you the movie credit. And that would’ve gotten you the credit because it’s the kind of pitch in the room that works. It’s the same reason Rian Johnson was able to get away with The Last Jedi and the depressing storyline that ruined Luke Skywalker’s legacy. Because he could say, “It’s just like going from Star Wars to Empire Strikes Back. It has to be darker!” And Kathleen Kennedy said hell yes because that pitch made sense.

It’s also the reason why this Nobody 2 movie has the storyline that it has – A family vacation. So many people came into that room and pitched a bigger badder version of “Nobody.” Think about why that doesn’t work. It doesn’t work because studio execs could’ve thought of that on their own. They don’t need creative types to say, “Go bigger and badder.” They like when you come up with that angle that they couldn’t have thought of themselves and packaged it in a container that they instantly understand. “National Lampoon’s Vacation meets John Wick.” They go gaga over that shit – to the extent that they don’t even see the finished product. They just see the sexy unexpected angle of the pitch.

Fantastic Four is about to run into this problem itself. It went with a pitch that probably sounded good in the room but is not something that people actually want to see. The pitch was: The first Marvel movie for the whole family. That’s what the story is about. It’s about a family. They even bring in a baby, like those 90s sitcoms always did in the seventh season.

But you know what happened to those sitcoms once they brought in the baby? They lost all their young hip viewers. Those viewers ran for the hills when babies showed up. And the same thing is going to happen here because anybody who’s read comic books before knows that boys used comics to escape their families. You went and bought five comics then ran up to your room and went through each and every page with your best friend.

There has never been a time in history when the whole family sat around and read a comic book together. So Fantastic Four is about to get annihilated – not by Galactus. But by the general public. Who just aren’t going to be interested in this angle.

Speaking of angles, it’s going to be really interesting to watch what goes down with this Bond stuff. Now that the hipper younger-skewing Amazon Prime has it claws in the famed franchise, it’s going to go with a fresh and new angle. They’re even considering baby-faced Tom Holland to play the most manly of all manly roles. Which makes no sense but that’s the risk of trying a new angle. You’re gambling and you’re hoping everybody follows along.

For years, the Broccolis have been steadfast in keeping with Bond tradition. Any director that came in with a fresh angle, they kicked them right back out. They rejected Christopher Freaking Nolan! Cause Nolan said he wanted to do his own thing and not have anyone looking over his shoulder. That’s how much they protected their “angle” on Bond – that they rejected the number one director in the world. And it worked! The movies all did well.

It just goes to show, there’s no “right” way to do this. Everybody always says you should go with a fresh new angle because “fresh” and “new” sounds good. But there are certain franchises where you want to stick with what got you there. Marvel and Star Wars are in trouble these days specifically because they’ve strayed so far from their traditional model. Maybe had they stayed with what got them there, both franchises would be healthy.

You know what is healthy? F1. That movie came out of the gates pedal to the metal this weekend. I feel like it was just yesterday that Brad Pitt was threatening to retire, saying he wanted to leave the industry to the young guns. After one of his best openings ever (55 mil), he should be lining up projects for the next decade.

F1 used an age-old (and very basic) Hollywood formula, which is to make a movie about the hot thing of the moment (F1) and then really do the execution justice. Had they gone the Marvel route here and magic-CGI’d this movie together, I promise you no one would’ve shown up. Instead, they put you in the car with cameras. They had Pitt really racing. They clearly cared about a genuine real world experience. How ironic is that? That the new studio players in town (Apple TV) are making movies the way studios used to make them, whereas the old guard is ignoring that in favor of AI digital bits and bops. Maybe the Disney and WB and RKO will learn something from this. We customers value stuff that looks and feels real.

Did anybody see any of these movies this weekend? If so, what’d you think?