Start selling with Amazon
Get 10% back on your first € 45,000 in branded sales.
€39 (excl. VAT) per month + selling fees
Over 225,000 European small and medium enterprises and brands sell on Amazon - a 20% year-on-year growth.1
In the Spotlight
Lower FBA fulfilment fees
Building on the 2025 changes, FBA fulfilment fees for parcels have reduced by an average of €0.32 in the UK, Germany, France, Italy and Spain.
Reduced referral fees
We have reduced referral fees for Clothing and Accessories from 8% to 5% for items at and up to €15, and from 15% to 10% for items between €15 and €20.
Your selling journey, made simple
How to Register?
Find out everything you need to register, get answers to common questions and learn what to do after you’ve created an account.
How to Sell?
Learn how to list your first product, manage inventory and ship with confidence — everything you need to make your first sale.
How to Grow?
Discover how brand, logistics, pricing and promotional services can fuel your growth.
Sell more with Amazon
Reach millions
Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: hundreds of million customers shop our stores worldwide.
Deliver smiles
Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
Make money
Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs.
SUCCESS STORIES
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Start selling today
Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe
39 € (excl. VAT) per month + selling fees
1 European Small and Medium Enterprises Impact Report 2022



