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She Knows SEO

Your guide to seo success

She Knows SEO

Start Your Blog the Right Way

Ready to turn your blog into a full time business?

Get started today by joining over 9,000 blogger and online business owners on our weekly newsletter! You’ll get started with a Content Audit Checklist to spring clean your site for SEO success:

"Free Guide" Get it delivered to your inbox by clicking on this image. By She Knows SEO. Mockup of the SEO Content Audit Checklist inside of a tablet screen on top of a yellow square.
FEATURED
  • SEO Dictionary: 250+ Essential Terms You Need to Know

    SEO Dictionary: 250+ Essential Terms You Need to Know

    ByNina Clapperton
  • 19 Best Ad Networks for Bloggers to Make 6 Figures

    19 Best Ad Networks for Bloggers to Make 6 Figures

    ByNina Clapperton
  • Photo of a sleek silver laptop on a wooden desk. The screen displays a simple travel blog homepage with bold text reading 'Travel Blog' at the center. Surrounding the text are four large photos capturing different travel experiences: a sandy beach with crystal blue waters, snow-capped mountains under a clear sky, a bustling urban market, and a serene forest path.

    121 Travel Blog Niche Examples to Inspire You in 2024

    ByNina Clapperton
  • Raptive vs Mediavine: Which is the Better Ad Network?

    Raptive vs Mediavine: Which is the Better Ad Network?

    ByNina Clapperton
  • How I Made $110k in 1 Month Blogging

    How I Made $110k in a Month in June 2023 👀

    ByNina Clapperton
Nina smiling at the camera. she has shoulder length wavy brown hair, white skin, freckles, and hazel eyes. She is wearing large brown glasses and a blue dress with lemons on it.

Meet the “She” Behind She Knows SEO

Hey, I’m Nina!

Nina Clapperton is the founder of She Knows SEO. She has worked as a niche blogger since 2018, grew her travel blog to 50k sessions in 6 months, and now runs a portfolio of niche sites.

And in 2023, she hit over 250k pageviews and had her first $110k month!

She has helped over 7,500 students and clients with their blogs since starting She Knows SEO.

She’s on a mission to help bloggers achieve financial freedom via passive income from their blogs.

How Did She Do It?

Happy students Say…

Don’t Just Take Our Word For It

  • Throughout the process, Nina was available to talk through my topic with me and answer any follow-up questions I had. I highly recommend Nina’s services for anyone who is struggling with SEO!
    Michele DeBella Profile Photo
    Michele DeBella
  • Nina was incredibly helpful and provided actionable feedback I can use to get my posts to rank. Her advice was very straightforward and were things I would never have thought of myself!
    Anna Cook Profile Photo
    Anna
    Founder of Stuck on the Go
  • My business was stalled and I wanted to be more searchable. Nina helped me set up my site so it is SEO-friendly, and now my clients can find me more easily! Thanks to Nina my business is growing.
    Sophie Clapperton Designs Logo
    Sophie
    CEO of Sophie Clapperton Designs

she knows seo

Latest Articles

  • Travelpayouts homepage

    Stay22 vs. TravelPayouts: Which Earns More?

    ByNina Clapperton January 1, 2026January 1, 2026
  • Black Friday flat lay for bloggers.

    Shop My Favourite Black Friday Deals for 2025

    ByNina Clapperton November 17, 2025December 18, 2025
  • Publisher Programs growth pathway infographic showing tiers from Journey to Premiere Plus.

    New Mediavine Requirements 2025: What Bloggers Need to Know

    ByNina Clapperton October 31, 2025November 1, 2025
  • How I Write Affiliate Blog Posts That Make Money (Without Feeling Salesy)

    How I Write Affiliate Blog Posts That Make Money (Without Feeling Salesy)

    ByNina Clapperton July 8, 2025August 12, 2025
  • How SEO Is Changing After Google I/O 2025 (What Bloggers Need to Know)

    How SEO Is Changing After Google I/O 2025 (What Bloggers Need to Know)

    ByNina Clapperton May 26, 2025June 3, 2025
  • Do links matter anymore?

    Is Link Building Important for SEO and AI Search in 2025?

    ByNina Clapperton May 10, 2025May 10, 2025
  • 55+ Blogging FAQs Answered by a 6-Figure Expert Blogger

    55+ Blogging FAQs Answered by a 6-Figure Expert Blogger

    ByNina Clapperton April 21, 2025May 15, 2025
  • Google homepage searching for traffic

    How Many Blog Posts Before Traffic From an SEO Strategy?

    ByNina Clapperton April 18, 2025May 15, 2025
  • Facebook groups for travel bloggers

    50+ Best Facebook Groups for Travel Bloggers to Grow

    ByNina Clapperton April 8, 2025May 10, 2025
  • Illustration of a swirling tornado labeled “HCU” under the Google logo, tossing around a blog post—symbolizing the chaos and disruption caused by the Google Helpful Content Update to website traffic and rankings.

    What To Do If You Got Hit By a Google Helpful Content Update: Traffic & Income Recovery Plan

    ByNina Clapperton April 5, 2025April 6, 2025
  • How Many Blog Posts Should You Write Before Launching?

    How Many Blog Posts Should You Write Before Launching?

    ByNina Clapperton April 3, 2025May 16, 2025
  • Ideal Blog Title Tag Length

    What is the Ideal Blog Post Title Length for SEO?

    ByNina Clapperton April 3, 2025May 15, 2025
▶︎ See All of Our Blogs
Our Courses

Profitable Part-Time Blogger

My top level SEO course that includes everything I know about SEO – from starting a blog to growing it to $30k months!

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Learn how to 2x and 3x your domain authority so you can rank for better keywords without paying for any backlinks!

AI-Infused Blog Post Templates

Take the “ugh” out of writing blog posts with my pre-formatted templates for WordPress blogs with AI commands built in.

See All Our Courses + Freebies!

she knows seo

Featured Posts

SEO

  • 10 Common SEO Mistakes You’re Making on Your Blog
    10 Common SEO Mistakes You’re Making on Your Blog
    ByNina Clapperton
  • Woman's hands typing on an apple Bluetooth keyboard beside two notebooks. She is working on her SEO blog
    How I Grew My Travel Blog by 45k Pageviews in 6 Weeks
    ByNina Clapperton
  • What is Google E-E-A-T? Why It Matters + How to Rank (2024)
    What is Google E-E-A-T? Why It Matters + How to Rank (2024)
    ByNina Clapperton
  • Mediavine Homepage
    Mediavine Requirements in 2024 (And How to Reach Them)
    ByNina Clapperton
  • RankIQ homepage where you can run a report for a keyword
    Honest RankIQ Review: Is It Worth It for SEO? (2024)
    ByNina Clapperton

Blogging

  • White laptop keyboard with blue notebooks to record SEO notes
    SEO for Travel Bloggers: 19 Easy to Implement Tips to Scale to Full-Time Income
    ByNina Clapperton
  • Travel blogs that accept guest posts
    100+ Best Travel Blogs that Accept Guest Posts (2024)
    ByNina Clapperton
  • Best Travel Affiliate Programs for Bloggers
    60 Best Travel Affiliate Programs for Bloggers (2024 Guide)
    ByNina Clapperton
  • How to make money as a travel blogger
    How to Make Money as a Travel Blogger 2024: 15 Ways I Made $30k
    ByNina Clapperton
  • Travel Blog Statistics
    69 Travel Blog Statistics You Need to Know in 2025
    ByNina Clapperton

AI

  • How to Get Traffic from ChatGPT Search
    ByNina Clapperton
  • How to Use ChatGPT Tasks to Automate Your Blogging Workflow
    How to Use ChatGPT Tasks to Automate Your Blogging Workflow
    ByNina Clapperton
  • Dynamic image of a laptop on a wooden desk with a vibrant and colorful explosion of digital graphics and icons emanating from the screen, symbolizing the burst of creativity and connectivity in the digital world. The room is warmly lit with a large window overlooking a cityscape, accompanied by traditional workspace elements like a notepad, coffee mug, and art supplies.
    300 Custom GPTS You Can Start Using Right Now
    ByNina Clapperton
  • How to create a custom gpt in ChatGPT
    How to Make Custom GPTs in 4 Steps
    ByNina Clapperton
  • How to create AI images with ChatGPT
    How to Create Images with ChatGPT (With Prompts!)
    ByNina Clapperton

spring clean your website

Get My Free SEO Content Audit Checklist

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She Knows SEO

✉️ nina [at] sheknowsseo.co

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