| Company | Information |
|---|---|
| Industry | Software |
| Launch Date | Q4 2024 |
| Headquarters | Stockholm, Sweden |
| Founder(s) | Anton Osika |
| Website | lovable.dev |
Lovable is an AI-powered platform that transforms prompts into fully functioning web applications.
→ Full Lovable Review
It automatically generates the frontend, backend, and database logic based on a single conversational input. At its core, Lovable utilizes large language models to understand user requirements, create user interfaces, connect data, and iteratively refine features. Additionally, its built-in “Lovable AI” tools enable users to easily incorporate innovative features, such as recommendations or chat, into their applications without requiring additional machine learning work.
What sets Lovable apart is its one-prompt build flow: users describe the app they envision, and the system delivers a functional project that can be run, edited, and expanded in the browser immediately, rather than just providing code snippets. This simplicity has made Lovable particularly appealing to non-coders, indie hackers, product managers, and startup founders who need to develop internal tools, SaaS MVPs, and dashboards quickly without extensive engineering resources.
Lovable has gained popularity because it occupies the ideal space between AI no-code app builders and traditional development. It feels like engaging in a conversation with an assistant, yet it results in real, editable code and a deployable application. This significant advantage is frequently noted by reviewers and early adopters, who regard it as a major improvement over conventional website builders and basic AI code generators.
Source: Lovable
Lovable has recently announced its ARR milestones for 2025, showcasing one of the fastest revenue growth trajectories in the AI-building space. In just four weeks, the platform achieved $4 million in ARR, indicating a strong product-market fit. However, that initial momentum was just the beginning. By the end of Q1, Lovable’s ARR had risen to $17 million, and by mid-year, it had surpassed $100 million, a milestone most SaaS companies never reach, especially in just eight months.
The most impressive part is the acceleration seen at year-end: Lovable closed Q3 and Q4 of 2025 with an ARR of $200 million, representing a staggering 50-fold increase in revenue within a year. These numbers highlight not just growth, but a historic breakout.
Very few companies, like Bolt, Replit, and Cursor, have ever achieved similar speeds. Lovable’s quarterly growth rates, which range from 2.5 to 6 times, firmly position it among the fastest-scaling AI development platforms of the decade.

| Period | Estimated Revenue (ARR) |
|---|---|
| Late 2025 (Q3–Q4) | $200 million |
| Mid 2025 (Q2) | $100 million |
| Early 2025 (Q1) | $17 million |
| Jan 2025 (First 4 Weeks) | $4 million |
Source: Lovable.dev
Lovable’s funding story mirrors its revenue curve: fast, aggressive, and firmly in unicorn territory.
In less than a year from launch, the Stockholm-based “vibe coding” startup went from early seed backing to one of Europe’s largest Series A rounds, with investors now circling at multi-billion-dollar valuations.
Across its publicly disclosed rounds, Lovable has raised roughly $228 million in primary capital. In mid-December 2025, multiple outlets reported a new funding round valuing the company at around $6.6 billion, more than 3× its July 2025 valuation, though the exact amount raised and series label have not yet been formally announced by the company.
| Date | Funding Round | Amount Raised | Post-Money Valuation (Approx.) |
|---|---|---|---|
| Dec 16, 2025 | Not disclosed yet | Not disclosed yet | $6.6 billion |
| Jul 17, 2025 | Series A | $200M | $1.8 billion |
| Jan 30, 2025 | Seed (Extension / Pre-Series A) | $20.2M | – |
| Oct 7, 2024 | Seed | $7.46M | – |
Tried Lovable? Here’s where Shipper feels different
Lovable is great when you want a quick prototype. Shipper steps in when you want the AI to stick with you past the first draft and actually help you shape the product, fix issues, and move it toward something real.
Lovable’s user growth exploded almost in sync with its revenue curve, evolving from a small 10,000-person beta community in late 2024 into one of the fastest-scaling AI platforms of the decade. By the end of Q1 2025, the platform had already surged to 650,000 users, a 65× jump that aligned perfectly with its early ARR milestones, proving users weren’t just testing the tool, but building and paying.
The real acceleration came in Q2 2025, when Lovable crossed 2.5 million users and entered mainstream adoption. Designers, founders, students, and enterprise teams all flocked to the platform, fueling the rise of “vibe coding” as a global phenomenon.
But the breakthrough quarter was Q3–Q4 2025. With the launch of Lovable Agent and an influx of enterprise demand, the user base skyrocketed to 8 million+, matching the 50× revenue growth trajectory. At this point, Lovable wasn’t just an AI app builder; it became core infrastructure for how modern teams experiment, prototype, and ship software.

| Period | Estimated Total Users (Free + Paid) |
|---|---|
| Q3–Q4 2025 | 8 million+ users |
| Q2 2025 | 2.5 million+ users |
| End of Q1 2025 | 650k users |
| Q4 2024 (Private Beta / Pre-Launch) | 10k+ users |
Lovable’s app-creation velocity scales almost perfectly with its user growth curve. In the earliest days (2023–early 2024), project output was modest, a few thousand prototypes created mainly by engineers and early open-source followers.
But by Q1 2025, as Lovable crossed 650,000 users, project creation had jumped to nearly 3 million cumulative builds. The inflection point came in Q2 and Q3 2025, where a rapidly expanding user base and the launch of Lovable Agent triggered exponential acceleration.
By Q4 2025, Lovable users were generating over 100,000 projects daily, pushing the total project count into the 25 million range, with an estimated 3 million production-capable apps built on the platform.
| Period | Estimated Total Projects Built | Estimated Fully-Built Apps |
|---|---|---|
| Q4 2025 | 25 million projects | 3 million full apps |
| Q3 2025 | 15 million projects | 1.2 million apps |
| Q2 2025 | 6 million projects | 500k apps |
| Q1 2025 | 2 million projects | 120k apps |
| Late 2024 (Pre-Launch @ Slush) | 100k projects | 4k apps |
| Early 2024 (Private Beta) | 40k projects | 2k apps |
| 2023 (Founding Year) | 15k projects | 500 apps |
Source: Lovable
Lovable traffic data shows that the platform has gained significant global traction, particularly in the U.S., Brazil, India, the U.K., and Spain. The U.S. leads with 18.32% of total traffic, driven by startups and enterprise teams utilizing Lovable for rapid prototyping. Brazil follows closely at 14.31%, demonstrating impressive growth with a 21.81% monthly increase.
India accounts for 9.7% of the traffic but experienced an 11.23% decline, which may be attributed to seasonal factors or increased competition. The U.K. and Spain account for 4.97% and 2.83% of traffic, respectively, both showing strong growth. The “Other” countries constitute 49.87% of global traffic, underscoring Lovable’s widespread international adoption and its evolution from a niche tool to a globally recognized platform for software development.

| Country | Traffic Share |
|---|---|
| United States | 18.32% |
| Brazil | 14.31% |
| India | 9.7% |
| United Kingdom | 4.97% |
| Spain | 2.83% |
| Others | 49.87% |
Source: Similar Web
Lovable operates a hybrid SaaS model built around subscriptions, AI credit usage, cloud deployment, and premium enterprise features.
Its pricing is designed to attract individual creators, fast-moving teams, and enterprise departments looking for an AI-native app-building platform.
The following table breaks down every plan exactly as published on Lovable’s official pricing page.
| Plan | Price | Description |
|---|---|---|
| Free | $0 / month | 5 daily credits (30/month), public projects, unlimited collaborators, 5 lovable.app domains. Ideal for testing, learning, and small prototypes. |
| Pro | $25 / month | 100 monthly credits + 5 daily credits (150/month), credit rollover, unlimited domains, custom domains, no Lovable badge, user roles & permissions. Built for active creators and small teams. |
| Business | $50 / month | Everything in Pro + internal publish, SSO, personal projects, opt-out of model training, design templates. Made for growing departments and larger collaborative needs. |
| Enterprise | Custom pricing | Dedicated support, onboarding, custom integrations, governance controls, group access, custom design systems. Tailored for large organizations with scale, compliance, and security requirements. |
We have a detailed Lovable pricing guide.
Source: Lovable
Anton Osika is at the forefront of Lovable’s success.
Before founding Lovable, he created GPT-Engineer, an open-source project that unexpectedly gained widespread popularity, attracting tens of thousands of developers. This project demonstrated that AI could generate meaningful software from simple text instructions, laying the foundation for Lovable.dev.
Osika has a unique background that combines deep engineering knowledge with strong product intuition. Much of his early work was focused on streamlining developer workflows, and he has been a long-time advocate for tools that empower non-engineers to harness the power of coding. His leadership style is characterized by founder-driven, rapid, and execution-focused approaches, strongly influenced by his belief that AI is breaking down barriers to software development.
Under his leadership, Lovable transformed from a weekend project into one of Europe’s fastest-growing unicorns. The company scaled from $1 million in ARR to $200 million in under a year, attracting nearly 8 million users within its first twelve months.
At the moment, the exact net worth of Anton Osika is not publicly known.
Lovable demonstrates extreme operational efficiency with a lean team.
Launched in late 2024 with around 15 employees from its open-source background, the team quickly developed and released the platform. As of Q3 2025, Lovable achieved impressive milestones, with only about 45 employees, mainly engineers.

| Period | Estimated Employees |
|---|---|
| 2025 | 45 employees |
| 2024 | 15 employees |
Source: Tech Crunch, Lovable, LinkedIn
Tried Lovable? Here’s where Shipper feels different
Lovable is great when you want a quick prototype. Shipper steps in when you want the AI to stick with you past the first draft and actually help you shape the product, fix issues, and move it toward something real.
Lovable is an AI-powered app-building platform that turns natural-language prompts into real, full-stack web applications. Users describe what they want, and Lovable automatically generates the frontend, backend, database, styling, and deployment.
Yes. Lovable offers a Free plan with limited daily credits, public projects, and up to five lovable.app domains. It’s ideal for learning, prototyping, and testing the platform. Paid plans unlock higher credit limits, private projects, custom domains, and advanced features.
Lovable builds full-stack applications using modern web technologies such as:
The platform aims to create production-ready code that users can edit, extend, and export.
Lovable uses a combination of state-of-the-art LLMs (not publicly disclosed) optimized for coding, multi-step reasoning, and full-stack application generation. Lovable Agent (released mid-2025) significantly increased capability, enabling autonomous, multi-file edits and real-world tool use such as browsing URLs or generating images.
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