TrackSharp – Server-Side Tracking for WooCommerce

Description

Most WooCommerce stores lose conversion data without noticing.

Browser-based tracking can be blocked or fail to fire due to ad blockers, browser restrictions (ITP), fast checkouts, or users closing the tab too quickly. Orders are completed in WooCommerce, but never arrive in Google Analytics 4.

TrackSharp adds a reliable, first-party server-side tracking layer so your most important event Purchase is still recorded in GA4.

No complex Google Tag Manager setups. No server containers. Just install, connect, and verify.

Why TrackSharp?

• Recover lost revenue data: Capture purchases missed by browser tracking.
• 100% Server-Side: Send conversions directly from your server to GA4.
• No GTM server container required: Avoid complex setups and additional server hosting costs.
• Plug & Play: Built specifically for WooCommerce.

✅ Free Features (Included)

• GA4 Server-Side Purchase Tracking
  Sends Purchase events via the Measurement Protocol, triggered securely from the WooCommerce order flow.
• WooCommerce Order Stitching
  Links orders to GA4 sessions using first-party identifiers captured during checkout.
• Dashboard & Events Log
  View sent events, order IDs, revenue, and delivery status. Export logs as CSV for auditing.
• Setup Wizard
  Connect GA4 using your Measurement ID and API Secret in minutes.
• Consent-Aware by Default
  Respects the WP Consent API and works with popular consent plugins automatically.
• First-Party Collector Endpoint
  Optional endpoint (/wp-json/tracksharp/v1/p) for logging and advanced setups.

Note: Besides Purchase, TrackSharp also sends key ecommerce events to GA4 via the first-party collector (view_item, add_to_cart, begin_checkout, etc).

🚀 Optional: TrackSharp Pro

If you advertise on Meta or Google Ads, TrackSharp Pro adds full ad-platform attribution to fix your ROAS:

• Meta Conversions API (CAPI)
  Server-side events with secure SHA-256 hashed user data for maximal Match Quality.
• Google Ads Attribution
  Captures and passes gclid, gbraid, and wbraid parameters so Google Ads gets the credit it deserves.
• Enhanced Conversions
  Improves GA4 and Google Ads matching for Smart Bidding by sending hashed customer data.
• Priority Support
  Direct access to the developers.

TrackSharp Pro is optional — the free version works standalone with GA4.

👉 Learn more at TrackSharp.nl

How It Works

1. A customer checks out in WooCommerce.
2. TrackSharp captures first-party session and GA identifiers during checkout.
3. When the order is paid, a server-side Purchase event is sent to GA4.
4. Use TrackSharp → Dashboard and TrackSharp → Events to verify delivery.

Consent & Privacy

• If the WP Consent API is present, TrackSharp only sends GA4 events when the configured consent category is granted (default: statistics or statistics-anonymous).
• If no WP Consent API / CMP is present, TrackSharp uses a configurable fallback behavior (default: grant immediately).

What Data Is Stored

• Custom table: {$wpdb->prefix}ws_events (event audit log)
• Order meta: session ID, GA client ID, consent snapshot
• Cookie: ws_session_id (first-party session ID)

Third Party Services

Google Analytics 4 (Measurement Protocol)

TrackSharp sends server-side events to Google Analytics 4 when configured.
* Service: https://www.google-analytics.com
* Terms: https://policies.google.com/terms
* Privacy Policy: https://policies.google.com/privacy

Meta (Facebook) Conversions API (Pro only)

When using TrackSharp Pro, purchase events can be sent to Meta via the Conversions API.
* Service: https://graph.facebook.com
* Terms: https://www.facebook.com/terms.php
* Privacy Policy: https://www.facebook.com/privacy/policy

Freemius

TrackSharp uses Freemius for optional upgrades, licensing, and updates.
* Service: https://freemius.com
* Terms: https://freemius.com/terms/
* Privacy Policy: https://freemius.com/privacy/