You trust us with your personal information, so we strive to always be clear and honest about how and why we will use it.
Read more about what we collect, along with your choices and rights.
OUR COMMITMENT TO YOU
Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control.
If you’d like further information, or have any questions, please contact us using the details in the “Contact Us” section below.
If we ever make any major changes to our privacy practices, we’ll let you know. If necessary, we’ll also ask for your permission.
PRIVACY NOTICE
How this notice applies to you will depend on the way in which you interact with us.For example, if you:
Your choices and rights under each scenario are explained in more detail below. Click on "Learn More" under each icon for more information or scroll down to read the full policy.
We collect and store different types of information about you when you create an account, buy merchandise, buy tickets, contact us, and use our websites, apps and social media.
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We collect and use your information for lots of reasons such as helping you get into the shows you love, sharing news, for marketing and as otherwise required by law.
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We may share your information with the event providers as well as other third parties associated with the service provided.
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Among other rights, you can choose whether to receive marketing from us. You also have the right to access the information we have about you.
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We take steps to try to make sure your information is protected and to delete it securely when we no longer need it.
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If you have any questions or feedback about this notice, or how we handle your information, get in touch with us.
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When providing our products and services, we collect certain categories of personal information such as your contact details, purchase history, internet and electronic activity, and in some cases sensitive personal information where required or where you have provided consent.
When we collect your personal information, we store it in our customer databases, such as our ticketing platforms to manage your event access, our payment platforms to process your orders, our customer services platforms to manage any queries you have, and our marketing systems in order to be able to communicate with you, subject to your choices.
Given the global nature of our business, some of the products and services we offer may differ and not be available in the country where you have an account.
This section explains how we use your information and the legal grounds (or purposes) for which we use it. Some purposes are primary purposes that are necessary in order for us to provide our services or products or to fulfill our legal obligations. Other secondary purposes aren’t strictly necessary to provide our services but provide additional value and are therefore typically subject to your choices.
1. For the performance of our contract with you
· When you make purchases. We use your information when you transact with us (for example to buy merchandise or a ticket) so we can:
· Event Partner(s). We share your information with Event Partner(s), such as the promoter or venue, to enable them to run the event, allocate seating or notify you if there has been a change to the event or provide important event information.
· Presale & ballot sign up. Some of our events have a sign up process where you will need to register ahead of time. We process submissions to limit fraudulent ticket purchases, to gauge demand, and ensure fans have equal opportunity to purchase tickets. If you are unsuccessful, it won’t stop you from purchasing tickets at a later date.
· Contest, Competitions and Referrals. When you enter into competitions or similar prize draws, we use your information to confirm your registration and to communicate to you about your entry. If you give us your friend's information, for example, via our referral service to tell a friend about our website or to purchase a gift card, we will only use your friend's information to provide services you requested. Your friend can contact us using the details below to ask us to delete their information.
2. Subject to your choices
· Advertising & cookies. To deliver tailored advertising and marketing communications on our websites and apps; see our Cookies Policy for more information.
· Personalization. To make sure our messages and website are relevant to you (depending on your market). For example, when you ‘favorite’ certain artists and genres, purchase tickets, attend shows with friends and sign up for presales, we will inform you about similar events we think you might be interested in. We create a user profile with the information we have and how you use our services. By turning personalization off you won’t get any personal recommendations and any newsletters you’ve subscribed to will be generic (although if you’ve asked to receive alerts about specific artists or venues, you’ll still receive these).
We will still perform profiling activities where we need to so we can deliver our services to you, for example for fraud screening purposes.
· Location-based services. For example, our apps request location permission for functions like browsing events near you, receiving push notifications about them or seeing yourself on the map at an event.
· Accessibility. To process your health information to meet your accessibility requirements, where specifically required, and explicit consent is provided.
· Commercial Partners. We sometimes work with Commercial Partners who we share information with. These are third party data controllers that we work with to provide additional value-add services, such as our travel packages, sponsors or exclusive presale. In some circumstances, where sharing is not necessary for us to perform the contract you have requested, we will ask for your permission.
3. For our overriding legitimate business interests
4. To protect your vital interests
Health and Safety. Any information collected by us or our third-party partners in compliance with applicable health and safety requirements will only be used to contact attendees or shared with relevant local, government officials. This information is regularly deleted.
Who We Share Your Data With & Why
For SMS in the United States and Canada, the above excludes the sharing of text messaging originator opt-in data and consent with any third parties except where you provide consent to such sharing.
If we need to share information for reasons not described in this policy, we will inform you prior to doing so.
Your Rights and Choices
Your rights and choices may differ depending on the country where you are accessing our services from. These have been split out below.
Your choices
Where you have given us your permission you can manage your preferences by doing the following:
Your rights
As a global company, our fans are located all over the world. Depending on your market, there are specific laws and regulations around privacy rights such as the GDPR in Europe, LGPD in Brazil and CCPA in United States.
You may designate an authorized agent to submit requests, using the below instructions, on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with a signed, written affidavit to make such requests, or a power of attorney. We may need to follow up with you to verify your identity or authorization before processing an agent’s request. If you do not follow these instructions we may not be able to process your requests.
Global Rights (excluding United States)
The right to request that your information be deleted, otherwise known as erasure or restricted from further use. The right to delete or erase your account cannot be made where you have a ticket or transaction for a future event even if you have printed or received these tickets so once the event has passed then this request can be exercised. A deletion of your account will result in loss of access to any digital assets (i.e. NFTs) that you may own.
· The right to correct, amend or update information you have given us (where you have an account with us you can also do this by logging in and updating your information).
· The right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don’t typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made.
To exercise any of the above rights please contact us using our Webform or the information found in the “Contact Us” section of this policy. Please use the email associated with your account so we can locate your personal information.
Please note that whilst we will carefully assess every request we receive, your rights and the time period for actioning a right may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.
United States Rights
You have certain choices about how we use your information.
You have rights related to the collection, use, and sharing of your personal information.
Depending on where you live in the United States, you may have specific rights around your personal information (for all other countries please see Global Rights above). Below we explain what those rights are and how you can exercise them:
You may enact any of the above rights by submitting a request clicking here or calling us at 855-663-0150. You may also submit your request by mailing a letter to the address at the bottom of this policy. Please be sure to include your full name, email address, and which type of request you are making in your letter.
Your “Do Not Sell or Share” Rights. Under appliable United States laws and regulations, you may have the right to opt-out of the sale or sharing of your personal information.You may exercise this right to opt out online by submitting a “Do Not Sell or Share My Information” requesthere.Alternatively, you may submit a request to opt out of sales or sharing by calling us at 855-663-0150.
Oregon Consumer Privacy Act: You may have the right to obtain additional information about third parties with whom we share your personal information. To learn more email us.
Minnesota Consumer Data Privacy Act: You may have the right to obtain additional information about third parties with whom we share your personal information. To learn more email us.
To verify your identity, we may collect information such as your full name and email address. This information will be compared to our existing records to verify the identity of the individual submitting the request. We may also require you to confirm your request via an automated email message before responding to your privacy rights request. Depending on the sensitivity of the information requested and the type of request, we may require additional information to verify your identity before responding. We will respond to your request within 45 days if possible and required under the law. Please note that if you we deny your request, you may appeal this denial by contacting us using the information at the bottom of this policy.
Personal Information Collected
Sensitive Personal Information. We will never use or disclose any sensitive personal information you give us except to provide you with the goods and services you have requested or for the limited purposes allowed under the law.
Personal Information Disclosed for a Business Purpose or Sold/Shared:
Categories of Personal Information | Personal Information | Disclosed for a Business Purpose | Sold/Shared | Categories of Third-Party Recipients | Retention Standards |
Identifiers | Names and Aliases | X | X | Business Partners, Data Brokers, Technical Service Providers, Government Agencies | Retained only as long as it is necessary to provide our products and services, keep our systems secure, and maintain necessary business and financial records. |
Physical Address | X | X | |||
Phone Number | X | X | |||
E-Mail Address | X | X | |||
IP Address | X | X | Business Partners, Technical Service Providers | ||
Unique Identifiers | X | X | |||
Commercial Information | Interactions with Customer Service | X |
| Technical Service Providers, Government Agencies | Retained only as long as it is necessary to provide and improve our products and services, keep our systems secure, and maintain necessary business and financial records. |
Information about transactions made on our services | X | X | |||
Individual’s Preferences and Attributes | X | X | Business Partners, Data Brokers, Technical Service Providers | ||
Internet/ Electronic Activity | Cookies/Web Beacons | X | X | Retained only as long as it is necessary to provide our products and services and keep our systems secure. | |
Device Attributes | X | X | |||
Sensitive Personal Information | SSN/TIN | X |
| Technical Service Providers, Government Agencies | Retained only as long as it is necessary to provide our products and services and maintain necessary business and financial records. |
Health Information | X |
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Drivers License/Passport Number | X |
| |||
Demographic Information | X |
| Technical Service Providers | ||
Precise Geolocation | X |
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Personal information that you provide for a specific purpose will not be sold or used for targeted advertising or profiling to further any decisions that produce legal or similarly significant effects.
To view our CCPA request metrics, please click <here.
“Shine the Light” Law. We comply with California’s Shine the Light law by providing a cost-free method to opt-out of the sharing of your personal data with third parties for the purposes of their direct marketing. California residents may exercise this right by submitting a request hereor by clicking the link in the footer entitled “Do Not Sell or Share My Personal Information”.
Do Not Track. Our websites and apps are not designed to respond to "do not track" requests from browsers.
Our websites respond to global privacy control—or “GPC”—signals, if we detect that a browser is communicating a GPC signal, we will process that as a request to opt that browser and device out of ‘sale’ via cookies and tracking tools on our website. Note that if you return to our website from a different device or use a different browser on the same device, you will need to opt out (or set GPC for) that browser and device as well.
We have security measures in place to protect your information. The security measures we use will depend on the type of information collected. If you think that an unauthorized account has been created using your name, contact us. We are not responsible for third party websites and apps. If you click on a third-party link, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully.
We only keep your information for as long as required to provide you with the services you request, for the purposes outlined in this policy and for any legal purposes for which we are obliged to keep the information. For example, we retain certain purchase information for accounting and tax purposes even after you have deleted your account. Our retention rules are dependent on whether the information is necessary to provide the product or service, what consents have been provided around the use of personal information and what statutory, contractual, or other legal obligations do we have to retain personal information.
We will securely delete your information when it is no longer required for these purposes, in line with our company policies.
Transfers of your personal information
As a part of a global group of companies headquartered in the United States, we sometimes need to transfer your information outside of your country of residency. This occurs where:
· We rely on shared services provided by the Live Nation group of companies, some of which may be located outside of the country where you are resident.For example, our global platform is designed and maintained primarily from the United States and the United Kingdom.
· When world-class acts are touring, in order to provide you a seamless experience, your information may be transferred internationally if that is not based in your country of residence.
· We use global service providers, such as the ones noted above.
When transferring information, there are strict rules in place to ensure your information is still protected to the highest standard. Where we do this, we will ensure that appropriate safeguards are put in place.Where your information is transferred outside of your local market, we use contractual measures and internal mechanisms requiring the recipient to comply with the privacy standards of the exporter. We will use contractual clauses, such as the Standard Contractual Clauses approved by the European Commission and other Regulatory Bodies where applicable.
For more information, or to get a copy of the relevant documentation please contact us.
If you are based in the European Union (EU) but are using your account with one of our non-EU entities, their Article 27 representative is Ticketline Unlimited Company t/a Ticketmaster.
You can also write to us at:
Live Nation Entertainment, Inc.
9348 Civic Center Drive
Beverly Hills, CA 90210
Attention: Privacy Officer, Legal
There’s also your local Supervisory Authority where you have one, although we encourage you to try and let us help you first.
From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.
Last Updated: December 12, 2025
We have a global privacy team in information security and privacy that ensure end-to-end protection of your personal information throughout the information lifecycle. If you have any questions about the above, or our approach to privacy, our dedicated Privacy Office, including our Chief Privacy Officer, Dan Rice, is here to help at [email protected].
You can also write us at:
Live Nation Entertainment, Inc.
9348 Civic Center Drive
Beverly Hills, CA 90210
Attention: Privacy Officer, Legal
What we will do if there is an update to this policy.
From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.
© 2025 Live Nation Entertainment, Inc. All rights reserved.
We use a variety of online technologies to power the best digital experiences. Learn more about these, why we use them and how you can control them.
When visiting one of our websites, mobile apps or interacting with our digital services we use cookies and other online tracking technologies (collectively “online technologies”).This policy describes how we use online technologies, the types of online technologies used and your choices and rights regarding your preferences.
For further information about how your personal information is used please also see our Privacy Policy
ONLINE TECHNOLOGIES
We and our third-party partners use online technologies in order to deliver a more user-friendly experience. These online technologies can include cookies, pixels or web beacons or tags, scripts, SDK’s and tags. A cookie is a data file that your browser sets on your device, which contains information about your online activity, pixels or web beacon or tags are pixel graphics or tags that track web traffic, conversions and behaviour, web beacons, scripts run on the web page and collect information on browsing behaviour, SDK’s (software development kits) is a set of tools on the operating system (OS) to enable tracking and functionality. Online tracking technologies are either first party (i.e., managed by us) or third-party (developed by an external parties). The length of time a cookie will stay on your computer depends on whether it is a persistent or session cookie. Session cookies are temporary until you leave the website or close your browser. Persistent cookies stay until you finished browsing until they expire or are deleted (in your device/browser settings), these retention periods are displayed when viewing the cookie in the preference centre.
CATEGORIES OF ONLINE TECHNOLOGIES
Online technologies can be categorised into the following five groups:
1. Strictly necessary: These are required for the website to function and operate and enable technical functionality and provide services requested by you. For example, setting of country and language preferences, keeping you logged in during your visit, security and fraud prevention. Strictly necessary cookies cannot be disabled and do not require consent.
2. Performance: These help us to count visits and traffic to websites so we can measure and improve the performance of our websites. These tracking technologies collect information that is aggregated.
3. Functional: These enable the website to provide enhanced functionality and personalisation. They may be set by us or by our third-party partners whose services we have added to our pages. If you do not allow these technologies, then some or all of our services may not function properly.
4. Advertising & Targeting: These may be either be our or our third-party partners to learn more about your interests including which products and services you are interested in or have purchased on any of our websites and apps. We and our partners use this information to show you more personalised marketing and product recommendations based on your interests and behaviour. If you do not allow these technologies, you will experience less targeted advertising by us and our third-party partners.
5. Social: These may be used to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these technologies you may not be able to use or see these sharing tools.
For more information and choice of which type of vendors and category per online technology, please see the cookie preference centre available on all our websites and apps under “Manage my cookies”.
HOW TO MANAGE ONLINE TECHNOLOGIES ON OUR WEBSITES AND APPS
Preference Centre
If it is your first time visiting any of our websites or apps, depending on your location you can either choose to select “accept” our use of online technologies, or if you wish to manage your preferences either at the category or vendor level this can be done using the “cookie settings” option. Alternatively, you can choose to “reject all” online technologies.If you do not accept, these cookies will not be placed on your device. The only cookies that are always active are Strictly Necessary Cookies. You can update and manage your cookie preferences at any time by using the “Manage my cookies” link in the footer of any of our websites or in our apps, which will open our preference centre.
Browser Settings
In addition to our preference centre, most browsers will enable you to manage your cookies preferences e.g., have the browser notify you when you receive a new cookie or use it to disable cookies altogether. If you do decide to disable or delete these altogether some sites won't work as well, as they rely on online technologies. If you do not wish to allow us and third-party organisations to use online technologies within our emails, such as pixel tags, the best way to do this is not to enable images when you view our emails. In other words, only view the plain text of the email. Some web browsers and email clients have settings or extensions available to disable / block such cookies such as Gmail.
AD CHOICES
When you see an Ad Choices icon on any advertising whether from us or a third party you can follow the link for more information about behavioural advertising practices please visit www.youronlinechoices.eu.
The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.
CONTACT US
We have a global privacy team in information security and privacy that ensure end-to-end protection of your personal information throughout the information lifecycle. If you have any questions about the above, or our approach to privacy, our dedicated Privacy Office, including our Chief Privacy Officer, Dan Rice, is here to help a [email protected]