Passion
Passion is great, but please don’t link it with your work. Please don’t say you are passionate about design; you should be passionate about life, not your work.
I know it is a great word, but here is a better one: dedication. I understand being committed, but it is hard for me to understand passion since it is an emotion so hard to control. Design is a craft. Control is necessary all the time. We need a rational approach; we listen, adapt, and are here for the client.
Leave the passion for your loved ones; be passionate about life; it is where all our motivation comes from.
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Is it sexy?
The design is more than beauty; this is what I use when I describe good branding that is easier to understand and has everything I want to say in it.
Side projects
Our work is not easy. You need to stay excited all the time, and that is impossible. You need to find something that drives you—things that blow out some steam.
A healthy brand
By now, sustainability has become an annoying buzzword, and even big brands have started to abuse it in their advertising. Nothing new—advertising and corporate communication will always pick up buzzwords for their claims - just remember eco back in 2005.
Dear Client
We need to talk — honestly, openly, and with respect.You’ve trusted us with your vision, and that means everything. But good design isn’t just about creating what’s asked — it’s about knowing when to pause, rethink, and realign. Sometimes that means saying no, stepping back, or choosing a different direction for the sake of something better.
The Worst Kind of Project
What’s the worst thing that can happen to a designer? A project that’s designed — but never realized.
Every Comment Can Be Positive – How to Give Constructive Feedback to Designers
Critique doesn’t have to sting. When it’s given with care and intention, every comment—no matter how critical—can be constructive and a chance to make something great—even greater.
Self-Doubt in the Design Process – It Means You’re Halfway There
In the creative world, self-doubt is not a sign of failure—it’s proof that you’re making progress. Every designer, whether novice or expert, experiences moments of uncertainty. It happens when you question your choices, wonder if your ideas are good enough, or feel stuck between iterations. But this isn’t a setback—it’s a crucial part of the design process.
