Global Leader in Marking Flags Achieved 30% Growth in Organic Traffic Through e-commerce SEO & Product Page Optimization

ChallengesThe Problem

Product Keywords With Limited Visibility

Despite leading the offline market, the client’s website lagged digitally. It struggled to rank for essential search terms such as:

  • marking flags
  • utility marking flags
  • survey flags
  • custom printed flags
  • flagging tape for construction

solutions-iconCore Challenges

  • Flat organic sessions with minimal keyword coverage across primary product categories.
  • Underperforming product pages with thin content, no structured data, and weak internal linking.
  • Google Business Profiles & Bing Places are underutilized for geo‑intent searches.
  • Competitors are dominating high‑value transactional queries.

The agency partnered with E2M to turn its client’s underperforming e-commerce site into a scalable, SEO-driven sales engine capable of supporting both B2B and D2C growth through strategic eCommerce SEO.

strategyStrategy & What Worked Best

Data‑Driven SEO for Scalable E‑Commerce Growth

E2M built a 4‑pillar eCommerce SEO framework engineered to improve visibility, authority, and on‑site conversions, blending technical precision with content depth and local search power.

The approach gave the agency a predictable, scalable system they could rely on for ongoing e-commerce performance, without expanding internal teams.

1. Product Page Optimization

What We Did

  • Developed unique, conversion‑focused product descriptions spotlighting key differentiators.
  • Integrated rich Product and AggregateRating schema for enhanced SERP visibility.
  • Optimized imagery, CTAs, and specs for high‑intent B2B and B2C buyers.
  • Built a robust internal linking ecosystem connecting related products and use‑case pages.

Why It Mattered:

These optimized product pages drove both better rankings and higher engagement, resulting in stronger visibility for transactional keywords and improved conversion intent.

2. Technical & On‑Page SEO Enhancements

What We Did

  • Conducted a full technical audit to improve crawl depth, structure, and navigation.
  • Resolved duplicate content, redirect chains, and canonicalization issues.
  • Improved page speed and Core Web Vitals for a seamless mobile experience.
  • Established thematic silos around “marking flags,” “whisker markers,” and “flagging supplies” to strengthen topical relevance.

Why It Mattered:

These enhancements allowed search engines and users to explore the site more efficiently, directly improving visibility and user experience.

3. Content & Keyword Expansion

What We Did

  • Expanded keyword targeting to include long‑tail, commercial, and informational search queries, such as:
    • wire flag markers bulk
    • custom utility marking flags
    • flag markers near me
    • survey flag supplies
  • Built educational blogs and user guides to attract pre‑purchase intent visitors.
  • Developed seasonal landing pages tied to construction and landscaping demand peaks.

Why It Mattered:

This keyword and content expansion positioned the brand as an industry authority, earning rankings and backlinks for both awareness and purchase‑driven searches.

4. Local SEO & Authority Building

What We Did

  • Optimized Google Business Profiles and Bing Places for multiple locations to surface in geo‑commercial queries.
  • Generated niche directory backlinks from construction, landscaping, and utility platforms.
  • Managed review generation campaigns to boost local trust metrics.

Why It Mattered:

These efforts improved local ranking signals, driving more actions like website clicks, calls, and store visits from search results.

result-iconResults

Search Console (March – August 2025)

Improved rankings and broader keyword coverage increased the brand’s presence in high-intent search journeys across its product categories.

  • Total Clicks: +34.23% (11.1K → 14.9K)
  • Impressions: +23.75% (now 2.5M)
  • Average Position: Improved from 22.5 →20.4
Search Console Result

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Google Analytics 4

Higher-quality traffic, returning user growth, and stronger engagement signals translated directly into higher on-site conversions and revenue.

  • Total Users: 78,229 (+65.04%)
  • Organic Users: 16,791 (+29.97%)
  • Returning Users: +62.49%
  • Engagement Events: +48.86% (759,540 total)
  • E‑Commerce Conversions: +41.64%
  • Revenue: +51.51%
Google Analytics 4

 

Keyword Growth

Expanded keyword visibility cemented the brand as a category leader, especially for competitive transactional and B2B terms.

  • 2,789 total keywords ranked
  • 554 on Page 1, 247 in Top 3
  • 460 featured snippets captured
  • Ranking cluster:
    • marking flags for utilities
    • custom printed marking flags
    • whisker markers bulk
    • buy marking flags online
    • flagging tape for construction
Keyword Growth

Local SEO Success

Enhanced local signals drove more direct actions from nearby buyers, strengthening both B2B and D2C demand.

  • 1,140 Google Business Profile interactions (+14.5% YoY)
  • 514 website clicks from GBP listings (+14% YoY)
Local SEO Success

 

Business Impact for the Agency

E2M’s white-label eCommerce SEO Service helped the agency transform its e-commerce client into a top organic performer in the marking products category and also help you to get in ChatGPT Product search.

For the agency, the results meant:

  • Stronger client retention backed by visible revenue growth.
  • Streamlined SEO delivery with measurable success metrics.
  • Scalable campaign frameworks for other product‑based clients.

E2M enabled the agency to offer enterprise-level eCommerce SEO services without adding an internal seo team, helping them grow their service line confidently and sustainably.

Ready to Deliver E‑Commerce SEO Wins for Your Clients?

Partner with E2M Solutions, your white‑label eCommerce SEO service provider.

We execute the strategy. You take the credit with confidence, measurable results that your clients can see.

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