Subtotal

Subtotal is now SOC 2 Type II compliant, reinforcing our commitment to security, trust, and reliable data connectivity for every brand, retailer, and shopper. This milestone reflects the rigorous controls, processes, and systems we’ve put in place to ensure the security of the data that flows through our platform. As we continue to scale, maintaining a secure and privacy-first infrastructure remains central to our mission. Thank you to Matt Cunningham and Jordan Hensley for driving this effort and leading the organization through a successful audit. Full post here 👉 https://lnkd.in/eHR6JFC9

Koby Dato joined our team earlier this year as our Summer Engineering Intern. We're excited to announce that he'll be staying on part-time while finishing his senior year in college. Over the past few months, Koby has contributed to core parts of our platform—building features, strengthening our infrastructure, and tackling complex problems with focus and determination. His ability to dive in, learn fast, and work hard has made him a huge asset to the team. Koby is currently completing his undergraduate degree in Computer Science at the University of Utah—the same program that shaped several members of our core team, including Jordan Hensley (Co-Founder and CTO), Prince Mugisha (Founding Engineer), and Cole Wilkes (Co-Founder and CEO). It’s an impressive program that consistently produces top talent in software and engineering, and it’s exciting to see that tradition continue with Koby as he begins his career with Subtotal. More about Koby 👉 https://lnkd.in/ejUUmwyw

Subtotal gives brands the tools they need to finally build real relationships with retail shoppers. By linking retail accounts, brands can see what customers buy—when they buy—unlocking new experiences powered by retail purchases. With Subtotal, you can:  • Build direct relationships with retail customers  • Power loyalty programs with in-store purchases  • Deliver personalized experiences across channels Whether you’re running a short-term promotion or scaling a loyalty program, Subtotal helps you own the customer experience and build stronger connections with your shoppers.

We're hiring a Marketing Director! Share this with your favorite marketers.

🚨 New from Subtotal: Our Shopify App is now live in private beta. This launch makes it possible for brands to finally recognize and reward in-store shoppers the same way they do online customers. With the Subtotal Shopify App, you can: ✔ Turn verified retail purchases into Shopify-native events ✔ Trigger loyalty rewards, emails, and SMS flows from in-store buys ✔ Automatically connect purchases from retailers like Target, Walmart, and Sephora ✔ Offer cashback, request reviews, and more—no receipt uploads required If you’re a brand selling both online and off, this unlocks a whole new retention playbook. Check out our blog: https://lnkd.in/g5JCAYXq

𝙋𝙡𝙚𝙖𝙨𝙚 𝙟𝙤𝙞𝙣 𝙪𝙨 𝙞𝙣 𝙬𝙚𝙡𝙘𝙤𝙢𝙞𝙣𝙜 𝙋𝙧𝙞𝙣𝙘𝙚 𝙈𝙪𝙜𝙞𝙨𝙝𝙖 𝙩𝙤 𝙩𝙝𝙚 𝙎𝙪𝙗𝙩𝙤𝙩𝙖𝙡 𝙩𝙚𝙖𝙢 𝙖𝙨 𝙤𝙪𝙧 𝙁𝙤𝙪𝙣𝙙𝙞𝙣𝙜 𝙎𝙤𝙛𝙩𝙬𝙖𝙧𝙚 𝙀𝙣𝙜𝙞𝙣𝙚𝙚𝙧! Prince is an exceptional engineer with deep experience in both software development and product ownership. At Subtotal, he’ll play a foundational role in bringing our platform to life—leading the development of new products and services that help our customers unlock the full value of retail purchase data. We’re thrilled to have him on board! More about Prince 👉 https://lnkd.in/gha5QSZu

Check out our latest blog post on how Subtotal helps brands take action on in-store and online purchases via merchant account linking. Instead of relying on high-friction, fraud-prone solutions like receipt scanning, Subtotal gives companies real-time access to verified purchases (and itemized shopping data) that would otherwise go unnoticed. Check out subtotal.com and start building new and unique end-user experiences in minutes.

𝗜𝗻-𝘀𝘁𝗼𝗿𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝗺𝗮𝗸𝗲 𝘂𝗽 𝗼𝘃𝗲𝗿 𝟳𝟬% 𝗼𝗳 𝗨.𝗦. 𝗿𝗲𝘁𝗮𝗶𝗹 𝘀𝗮𝗹𝗲𝘀 — 𝗯𝘂𝘁 𝗺𝗼𝘀𝘁 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝗗𝟮𝗖 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀. That means everyday purchases at retail stores go unrecognized, and loyal customers miss out on rewards. We think it’s time to fix that. With Subtotal, brands can reward in-store purchases automatically — no receipt uploads, no extra steps for the customer. Just real-time, itemized shopping data from linked retail accounts. Check out the blog: https://lnkd.in/eP29F9ay

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗜𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗟𝗶𝗻𝗸𝗶𝗻𝗴, 𝗡𝗼𝘁 𝗥𝗲𝗰𝗲𝗶𝗽𝘁 𝗨𝗽𝗹𝗼𝗮𝗱𝘀* Stop excluding millions of consumers that don't keep physical receipts, offer account linking instead! We built merchant account linking and made retail purchases actionable at Subtotal. This means shoppers can link their Walmart, Target, and Sephora accounts to your loyalty program and automatically earn rewards for their retail purchases. Better experience for consumers. Better data for marketers. * TAG OR SEND TO SOMEONE SCANNING RECEIPTS IN 2025 👇 Blog post: https://lnkd.in/eimYx-y3