To mark three decades since the birth of ST95, the brand has looked back to where it all began, not through nostalgia, but by reactivating its original visual…
No matter what people say, running a brand is tough. Constantly shifting consumer tastes, ever-rising costs, a growing population of idea thieves and general over-saturation. It’s a miracle…
The age-old question: What makes the perfect everyday shoe? Well, first and foremost, it’s got to be comfy – properly comfy. Lots of cushioning, a nice soft upper…
New Balance’s 1080 series has been quietly setting the standard for premium daily runners since 2011, when the original 1080 v1 first landed – still, arguably, the best-looking…
One brand we refuse to ever stop getting excited about is The North Face Purple Label. Helmed by Nanamica, it consistently hits the mark: silhouettes are perfectly baggy…
If you’ve been on Instagram recently (and you definitely have), you’ll have encountered moustached men riding bicycles around the world, having the best time of their lives. These…
End of the road, everybody. 2025 is about to come to an abrupt close. But before it does, we’re forced to face the customary end-of-season sales. A sort…
I’ve been meaning to write about this trip for a good while now. Since Summer, in fact. I’ve finally been able to pull this together, thanks to doing…
Utility is incredibly important in Denmark as a whole, but if function and form were ever to get married, it would almost certainly happen in a church in…
During many a rainy afternoon, we’ll sit in the Proper office and daydream about the dream jacket. Many wild and wacky ideas get thrown about, but we always…
Fashion collabs belong to the same sect as football managers, relationships and holidays. In that they’re generally never quite as good the second time around. We’re not quite…
We first brought you news of Meanforme well over a year ago now, when our friend Steve Tuite launched the brand. Since then, things have gone from strength…
