Explore Real Estate Lead Generation & Management Solutions That Deliver
Sierra’s right-sized Real Estate Platform is built to convert real estate teams high-quality leads into clients – and clients into closed deals.
Real Estate Websites
Real Estate Ad Management
Real Estate CRM
OUR INNOVATIVE REAL ESTATE TECHNOLOGY SOLUTIONS
Maximize Your GCI and Transform Your Business
Higher conversion rates and done-for-you real estate task management gets you reliable, quantifiable results. From supporting your cold calling outreach to nurturing your sphere of influence, our real estate platform has got you covered so you can focus on what you do best.
Real Estate CRM Software
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Turbo-Charge Your Speed-to-Lead
Know exactly what to do—and when to do it—with optimized lead capture, routing and intelligent automation.
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Automate Lead Follow-Up
Move leads through the buying process more effectively by automating daily follow-up. That way, you always know when there’s a hot lead ready to buy or sell.
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Centralized Hub
Manage all your contacts—from prospective clients to your established client base—in one centralized system.
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Increase Efficiency
Take your CRM with you – intuitive mobile app for on-the-go real estate professionals.
Tony Mariotti, RubyHome.com
When I migrated RubyHome to Sierra Interactive, every engagement and conversion metric I tracked improved immediately. What’s more, I’ve not seen another real estate CRM that performs as well at keeping those leads coming back until they are ready to buy.
Personalized IDX Website
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Promote Local Expertise
Showcase your local market knowledge with custom Community Pages featuring rich, hyperlocal content that resonates with potential buyers and sellers.
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Supercharge Your SEO
Boost credibility and search engine optimization (SEO) with our proprietary IDX website, tailored for the real estate industry.
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Generate Leads
Generate organic real estate leads with beautifully designed, mobile-responsive IDX websites that convert visitors to leads.
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Build Market Authority
With the help of personalized templates, create unlimited pages for real estate listings, market reports, stats, testimonials and more to establish authority in your target market.
Eric Richards, SpringsHousesOnline.com
Immediately upon [switching to Sierra], we saw conversion rates jump to 13-14%. We saw CTRs (click-through-rates) jump back into double-digits. We saw bounce rates go way, way down. We saw time on site go up into the minutes. It was everything positive we needed to see.
Digital Ad Management
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Consistent Lead Flow
Leverage online marketing and advertising strategies like Google pay-per-click (PPC) ad management with a proven advertising framework to generate a steady stream of intent-based leads.
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Power Up Conversions
Facebook remarketing and retargeting campaigns to re-engage real estate leads you’ve already generated and increase conversion rates.
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Make Every Marketing Dollar Count
Gain actionable insights with transparent performance reporting, so you know where every marketing dollar goes.
Ricky Cain, CainRealtyGroup.com
We generated almost 700 seller leads from our Google PPC campaign. We’ve tripled our closings from PPC with the higher volume, lower quality lead generation strategies. That’s the direction we want to move in, and we know we’re on the right track with Sierra.
MORE THAN JUST REAL ESTATE SOFTWARE
Onboarding and Training Support for Long-term Success
We are committed to supporting your team’s long-term success that scales with you as you grow, through ongoing support, training, education and live training options.
Your Partner in Lasting Real Estate Success
Beyond a Real Estate Platform
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Online Courses
Kickstart your journey with Sierra Academy – online courses tailored to different user roles.
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Live Q&A Sessions
Fully interactive, “Ask Me Anything” (AMA) sessions where you can ask our team of experts your burning questions- from specific feature details to best practices for maximizing your IDX website and CRM.
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Continuous Training
Weekly feature-based training where our expert trainers guide you through a deep dive into one of our features. Learn its purpose, how to set it up and how to integrate it into your business strategy for maximum impact.
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Comprehensive Knowledge Base
Access to our Help Center, a searchable database filled with in-depth articles for all your learning needs.
Gary Lundholm, TREG.com
Moving a brokerage of our size to a new website/CRM provider was a large effort. Thankfully, Sierra has a solid team with a heart for serving its clients that also aligns with the culture we have built at The Real Estate Group. Sierra is led by people who care, and it shows. They continue to innovate and upgrade their platform, and their pre-deployment testing is comprehensive.
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Frequently Asked Questions
What is Sierra Interactive?
Sierra Interactive is a comprehensive real estate platform designed to convert leads into clients and clients into closed deals. With tailored solutions in real estate websites, CRM software and ad management, Sierra helps real estate teams generate high-quality leads, optimize workflows and scale their business effectively.
How can Sierra’s Real Estate CRM improve my business?
Sierra’s Real Estate CRM enhances your lead management by automating follow-ups, capturing leads efficiently and intelligently routing them for immediate action. It helps real estate professionals close deals faster by ensuring no lead is missed and improving speed-to-lead.
What are IDX websites, and how can they benefit me?
IDX websites are websites integrated with IDX (Internet Data Exchange) technology, which pulls MLS (Multiple Listing Service) data into the site, allowing real estate agents to showcase property listings. Sierra’s personalized IDX websites are SEO-optimized and mobile-responsive, providing a platform that not only generates organic leads but also helps build local market authority.
What types of digital ads can I run with Sierra’s Ad Management?
Sierra’s Ad Management solution enables you to run various types of ads, including Google PPC (pay-per-click) and Facebook remarketing campaigns. These ads are designed to generate high-quality leads and nurture them through the buying journey, ensuring a steady flow of targeted traffic.
How does Sierra help with SEO?
Sierra’s platform offers a powerful, SEO-optimized IDX website that helps your site rank higher in search results. The platform includes hyper-local content tools, personalized community pages and lead generation features that improve your SEO performance and attract more potential buyers and sellers to your website.
Can Sierra’s solutions integrate with other tools I’m using?
Yes, Sierra’s solutions are designed to integrate seamlessly with other real estate tools, including third-party CRMs and marketing platforms. This allows for a smooth workflow and ensures that all your systems work together efficiently to manage leads and clients.
What kind of support and training does Sierra provide?
Sierra offers comprehensive support, including live training sessions, on-demand courses through Sierra Academy, weekly feature-based training and a Help Center with articles to help you maximize the platform’s potential. Our team is dedicated to ensuring your team’s success long-term.
How can Sierra’s Real Estate CRM help me scale my business?
Sierra’s Real Estate CRM is built to scale with your business. It provides advanced features like automation, centralized lead management and mobile access, allowing you to manage an increasing volume of leads, agents and transactions without missing a beat.
What makes Sierra Interactive different from other real estate software?
Sierra stands out due to its comprehensive suite of tools tailored specifically for real estate professionals. With a focus on local market expertise, SEO optimization and lead nurturing, Sierra offers a complete solution that goes beyond just website hosting or CRM management. It helps real estate teams grow and succeed through integrated technology.
Can I see Sierra in action before committing?
Absolutely! You can request a demo and see firsthand how Sierra’s platform works for real estate teams. Our team will walk you through the features, customization options and best practices for using the system to drive results.
