I'm Joanna Penn. I help writers become author-entrepreneurs.
Not just the ‘how to,' but the complete transformation: from doubting you're creative to holding your book in your hands. From one book and no clue to a six-figure author business. From fearing AI to using it to amplify your creativity and income.
I've made these transformations myself—from miserable IT consultant to award-winning, New York Times and USA Today bestselling author with more than 40 books across multiple genres, and a million books sold worldwide. Now I guide others through the same journey.
Your transformation starts here.


Choose your transformation
I've lived all four of these transformations over the last twenty years!
In 2006, I was a miserable IT consultant who didn't think I was creative. By 2008, I'd published my first non-fiction book, and in 2011, I published my first novel and left my day job.
By 2015, I was making six figures and have now run a multi-six-figure author business for almost a decade. Since 2022, I've been learning to work with AI rather than fear it.
Wherever you are on the journey, there's a path forward. Let's find yours.

Get started right now with your free Author Blueprint
Tips and resources on writing, publishing, book marketing, and making a living with your writing.
Tools, Tutorials and Useful Resources
My list of the best writing and editing, publishing and marketing software for writers, plus in-depth tutorials on how to use them.


Listen to The Creative Penn Podcast every Monday for information and inspiration on writing, publishing, book marketing and making a living with your writing.
Subscribe in your favorite podcast app, or check out the backlist.
Check out my Books and Audiobooks for Writers
Including How to Make a Living with Your Writing, How to Market a Book, Successful Self-Publishing, How to Write Non-Fiction, and many more.

Love thrillers, dark fantasy, crime, horror, or short stories?
Check out my fiction and travel memoir as J.F. Penn

The blog
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