Live longer with Vitality insurance
Get covered. Get healthier. And get this – you could live up to 5 years longer1 when you get active with Vitality
Join over 2 million Vitality UK members
What cover do you need?
Our award-winning cover can help you live a healthier, longer life.
Health insurance
Helps cover the cost of private healthcare
Life insurance
Pays out to your loved ones if you die or become terminally ill
Get rewarded with Vitality
Our health and life cover comes with great rewards that help you stay healthy. Because we want you to feel your best.
You get:
- Tools to understand your health. So you can identify risks early and get tips to improve.
- Discounts at top brands - like on a gym membership and fitness trackers - to help you get healthy.
- Rewards for staying active. Like discounts on hotel bookings and cashback on healthy food.
How can Vitality help you live longer?
Our life insurance doesn’t just pay out when you’re gone. We also give you all the tools you need to enjoy a healthier, longer life while you're here. Up to five years longer1, when you get active with Vitality.
So if you're curious about how we help our members live longer...
1 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates. Vitality study 2024.
Looking for something else?
Explore more of our award-winning cover.
Serious illness cover
Get a payout if you’re diagnosed with a serious illness, like cancer.
Income Protection
Get a monthly income if you get sick or injured and can't work.
Business health insurance
Enjoy the benefits of private healthcare if you’re self-employed or have a small business.
We're proud to be top-rated
And even prouder of what that means for you:
- Award-winning cover - our health and life cover has over 10 years of 5 Star Defaqto ratings
- Peace of mind - VitalityLife paid 98.9% of all Life Cover claims in 20242
- Great value for money - members received £99m worth of rewards and savings from the Vitality Programme in 2024.2
- Decades of expertise - we've been at it for over 30 years. And we're an industry leader when it comes to health and life insurance.
2VitalityLife Claims and Shared Value Report 2025
Check out our other features and services
Staying healthy
See how our rewards can help you live a healthy, happy life.
Claims and support
Get helping managing your plan if you're already a Vitality member.
