Whitepages - Serving the US since '97

About Whitepages

Whitepages is the trusted source for identity data and property intelligence — bringing together publicly available information to help millions of monthly users in the U.S. connect, transact, and prevent fraud in a digital-first world.

Individuals use Whitepages to reconnect with people, identify callers, verify identities, and deliver packages accurately. Businesses rely on it to prevent fraud, improve customer data, and communicate more effectively. Real estate and home services professionals use Whitepages Property Intel to verify ownership, assess occupancy, and evaluate opportunities.

Our Mission

Whitepages' mission is to build trusted connections in a digital world.

What We Build

Whitepages Identity Graph

The Whitepages Identity Graph platform is the data infrastructure behind Whitepages products. It processes billions of signals to match, deduplicate, and organize identity records at scale. The Identity Graph currently spans 350 million identity records and 112 million property records nationwide.

350MIdentity Records
460MPhone Records
112MProperty Records
571MEmail Addresses

Company Milestones

1997

Founded by Alex Algard as a digital alternative to printed phone directories.

2011

Launched Whitepages Pro, delivering identity verification solutions to enterprises.

2015

Launched Whitepages Premium giving consumers and small businesses access to enterprise-quality identity data.

2016

Spun out Hiya as a standalone caller ID company.

2019

Spun out Whitepages Pro into a standalone company renamed Ekata.

2021

Reached 500,000 active Whitepages Premium subscribers.

2024

Launched Whitepages Property Intel providing property ownership, occupancy and deed transaction data.

2025

Relaunched the Whitepages Pro API, giving product developers programmatic access to identity, property and fraud prevention data.

Our Principles

Whitepages is committed to transparency, data security and access to, and responsible use of public data and these principles shape Whitepages products. Access to most data on Whitepages requires account creation and verification, helping ensure responsible use, while rigorous security and fraud prevention systems protect information integrity.

For more information visit Whitepages Privacy Policy.

Frequently Asked Questions

What is Whitepages?

Whitepages is the trusted source for identity data and property intelligence. Founded in 1997, Whitepages platform provides millions of monthly users and product developers with access to identity data, public records, and property data across the United States.

When was Whitepages founded?

Whitepages was founded in 1997 by Alex Algard as a digital alternative to printed phone directories. It has grown into one of the most recognized platforms for identity data and sources for people search, reverse phone lookup and property intelligence in the United States.

What products does Whitepages offer?

Whitepages offers six products: Whitepages, Whitepages Premium, 411 and PeopleSearch, available on the web and Android and iOS mobile apps, Whitepages Property Intel and the Whitepages Pro API for enterprises and product developers. Collectively, the Whitepages platform provides millions of monthly users and product developers with access to identity data, public records, and property data across the United States.

How does Whitepages handle privacy?

Whitepages aggregates publicly available records and is committed to transparency, consumer rights, and data security. Whitepages employs rigorous data security and fraud prevention systems and complies with state and federal privacy requirements. For more information visit Whitepages Privacy Policy. Individuals can remove their contact information (phone numbers and emails) using the self-service tool on the website.