Advertice
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ADVERTICE

Operations, at peak.

I systemise businesses so the owner becomes optional.

Most businesses don't have a growth problem. They have an operations problem — and the owner is the bottleneck.

Book a diagnostic call

The problem

You are the bottleneck.

Every decision routes through you. Nothing ships without your sign-off. Revenue is capped by your calendar. You didn't build a business — you built a job that owns you.

  • The leads pile up.
  • The follow-ups slip.
  • The team waits on you.
  • Growth stalls — not for lack of demand, but for lack of operations.

The approach

Find the bottleneck. Remove it.
Systemise the rest.

  1. 01

    Diagnose

    We find the single constraint capping your growth. Not ten problems — the one that actually matters.

  2. 02

    Remove

    We fix it at the root. No duct tape. No dashboards you'll open once and never again.

  3. 03

    Systemise

    We build the operations layer that runs it without you — so the business stops depending on you.

The mechanism

METIS — the Agentic Business Layer.

The engine underneath. An orchestrated layer of AI agents that sits on top of your business and runs its operations — lead handling, customer service, onboarding, reporting. Not a chatbot bolted on. A system that does the work, holds the context, and shows you exactly what it's doing.

metis — live activity 

          


          
        


        

          
Sits on top
It layers over your business — it doesn't rip it out and replace it.

          
Remembers
Persistent memory of how your business actually runs — not a goldfish.

          
Shows its work
Acts, then reports — in plain view. A system you can watch, not a black box.

        

      

    


    
    

      

        
Proof

        
$0.0M

        
of client revenue recovered.

        
Not from new ad spend. From fixing the operations that were quietly leaking it — the missed follow-ups, the dropped leads, the work that fell through the cracks.

      

    


    
    

      

        
How it works

        
What working together looks like.

        

          

            01
            
Diagnostic call

            
We pressure-test your operations and name the constraint. You leave knowing exactly what's holding you back — whether or not we work together.

          

          

            02
            
Systemise

            
We build and deploy the operations layer around your business — the workflows, the agents, the memory.

          

          

            03
            
You step back

            
The business runs without you in the loop on every decision. The owner becomes optional.

          

          

            04
            
Growth — optional

            
With operations solid, we can turn marketing back on. The last tier, not the first.

          

        

      

    


    
    

      

        

          
The operator

          
I've built the thing I'm asking you to trust.

          
I'm not a consultant who reads about business. I scaled a property-sourcing company from roughly £50K to £900K ARR as CEO — and learned the hard way that what kills you isn't the market, it's the operations.

          
I built systems badly, then learned to build them properly. Advertice and METIS are what came out of it.

          

            "AI has to be leveraged — but most people over-rely on it and build insecure systems on bad software. AI can't do everything. It has to be built properly, or it breaks the moment it matters."
          

        

      

    


    
    

      

        
Find out what's actually holding your business back.

        
One call. We diagnose the constraint capping your growth — and what it takes to remove it.

        Book a diagnostic call