Amazon Influencer and Associate programmes Content creators participating in the Amazon Influencer and Associate programmes earn affiliate commissions from Amazon for qualifying purchases. What is the Amazon Influencer and Associate programmes? The Amazon Influencer and Associate programmes bring product‑related content from Influencers and Associates onto Amazon to help customers research and discover products they might be interested in. What is an Influencer or an Associate? An Influencer or Associate is anyone who has a meaningful social media following. Influencers and Associates across any category can participate in this programme. Currently you must have a YouTube, Instagram, Tiktok, Facebook or Pinterest account to qualify. How do I know when content is from an Influencer or an Associate? Influencer and Associate content will always have the name of the programme (Amazon Influencer programme or Amazon Associate programme). Does Amazon validate or express the opinions made in the content? No. Influencers and Associates are able to independently determine whether to recommend a product. Amazon does not modify or edit content, as long as they comply with our posting guidelines Where does this content come from? Amazon takes content provided by Influencers and Associates and surfaces the most relevant content for customers during their shopping experience. How can I learn more about the influencer and associate making the recommendation? Click on the Influencer's or the Associate's name provided with their content and you will be taken to their profile where they have a bio and a link to their Influencer or Associate Storefront where you can see more content from that influencer or associate. Are Influencers or Associates expected to write only positive reviews? We don't expect that Influencers/Onsite Associates will write only positive things. We expect that they'll help customers to discover/research products, through critiquing them as well. If an Influencer or an Associate has a negative comment about a product, it will have no impact on how Amazon shows or promotes that product. Influencers and Associates need to comply with our community guidelines Are Influencers and Associates paid for providing recommendations? Content creators participating in the Amazon Influencer and Associate programmes earn affiliate commissions from Amazon for qualifying purchases. How can I join the programme? To see if you qualify, go to amazon.de/influencers