This book isn't aimed at me - I'm a woman with all my hair - but I've been a fan of Heritage's writing for a long time, and I loved his other non-fiction book (Don't Be A Dick, Pete), so I had to buy this too. I really enjoyed it - it's laugh-out-loud funny and an eye-opener, offering a fascinating glimpse into the world (and egos) of men who have lost or are losing their hair. Well worth reading, whether you're the target audience or not.

Hair loss for men is such a strange thing. You spend your teenage years hoping by some miracle that someone finds you attractive and when it happens it's a euphoric feeling. Then something happens that makes you significantly less physically attractive to most of the people that you want to attract, and you're told it's not important.

Anyway, I found the book to be quite a cathartic read and I can relate to a lot of the author's experiences. For something that doesn't really matter it isn't a very nice experience but eventually you get over it.

A good natured, sensitive and informative view of an ever-present issue which causes much embarrassment for those who have it and those around them.

Heritage shows great compassion and respect for his fellow "sufferers" but does not forget to enjpy the humour attaching to baldness.

I’m a big fan of Heritage and was looking forward to the book, as I’m balding badly myself.

First impressions: slight with a large-ish font.

It is largely about identity and how this has been filtered through the years of him having less hair compared to the apparent brilliance of him with a mane.

Incidentally, on an objective viewpoint Heritage looks better without, as opposed to the Norwegian incel of yore.

However, it is more sterile in tone when looking at the science of hair loss compared to the primal unfairness of some losing more than others.

There are pleasant detours with his personal experiences that give the occasional chuckle but overall, it could have done with being more fleshed out.

Not really worth the time or money based on the description

Stuart could write 100 books on the same subject but it would never convince me to accept the loss of one follicle. I have been angry and pissed about my hair since my 20’s and have been as angry and pissed about it every single day and hour since then and I just turned 79. I want all that time back or there is no “God”! How about THAT Larry David! Anyway…. Nice try. Not really a review just another rant, I know.