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  • 2 VIDEOS
  • La Roche-Posay Hyaluronic Acid Serum for Face, Hyalu B5 Anti-Wrinkle, Firming & Hydrating Facial Serum with Hyaluronic Acid and Vitamin B5, For all Skin Types, Recommended by Dermatologists
  • How to use Hyalu B5 RoutineL’Oréal Canada Inc.

Safety and product resources

La Roche-Posay Hyaluronic Acid Serum for Face, Hyalu B5 Anti-Wrinkle, Firming & Hydrating Facial Serum with Hyaluronic Acid and Vitamin B5, For all Skin Types, Recommended by Dermatologists

4.5 out of 5 stars (34,927)

Sustainability features

This product has features recognized as more sustainable by certifying organizations.
Safer chemicals
Made with chemicals safer for human health and the environment.
As certified by
Cradle to Cradle Certified

Cradle to Cradle Certified

Cradle to Cradle certified products are made with safer materials and responsible processes based on meeting science-based requirements including health and well-being, material reuse, emissions reductions, water quality, and fair and safe labour practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL

Certification number

9781

$64.00
$2.13 per millilitre

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Size: 30 ml (Pack of 1)
Style: Serum, 30mL
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Description

Anti-aging facial serum with Pure Hyaluronic Acid + Madecassoside & Vitamin B5. Rich serum texture leaves skin feeling plump to the touch. Skin is more hydrated & looks visibly replumped. Allergy tested formula with fragrance.

Benefits

This anti-wrinkle serum is dermatologist tested, sensitive skin tested, and allergy tested, making it suitable for all phototypes and skin types including sensitive skin, while delivering clinically proven benefits without irritation.

Suggested use

Apply 3-4 drops every morning and evening to the face & neck. Use alone or as an added boost to your moisturizer.
Skin Type All, Dry, Normal, Sensitive
Product Benefits This anti-wrinkle serum is dermatologist tested, sensitive skin tested, and allergy tested, making it suitable for all phototypes and skin types including sensitive skin, while delivering clinically proven benefits without irritation.
Target Use Body Part Face
Scent Name Scented
Special Ingredients Hyaluronic Acid, Vitamin B5
Item Form Gel
Skin Tone All
Brand Name La Roche-Posay
Number of Items 1
Global Trade Identification Number 03337875583626
Model Number 3337875583626
mfr-part-number 3337875583626
Manufacturer L'Oreal Canada
Manufacturer Contact Information New York, NY 10001
Country of Publication USA
Best Sellers Rank
ASIN B075VX4QVM
Customer Reviews
4.5 out of 5 stars (34,927)

4.5 out of 5 stars

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La Roche-Posay Hyaluronic Acid Serum for Face, Hyalu B5 Anti-Wrinkle, Firming & Hydrating Facial Serum with Hyaluronic Acid and Vitamin B5, For all Skin Types, Recommended by Dermatologists


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Product specifications

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This product has features recognized as more sustainable by certifying organizations.

Safer chemicals

Made with chemicals safer for human health and the environment.

As certified by
Manufacturing practices

Manufactured using processes that reduce the risk of a negative environmental impact.

As certified by
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Manufactured on farms or in facilities that protect the rights and/or health of workers.

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From the manufacturer

HYALU B5 SURACTIVATED SERUM

HYALU B5 SURACTIVATED SERUM EFFICACY, REPAIR AND REPLUMP IN 1 HOUR
HYALU B5 SURACTIVATED SERUM - FRESH AND FAST ABSORBING LIGHT WATER SERUM
HYALU B5 SURACTIVATED SERUM RECOMMENDED BY DERMATOLOGISTS
HYALU B5 SURACTIVATED SERUM KEY INGREDIENTS: HYALURONIC ACID + VITAMIN B5

EXPLORE THE HYALU B5 RANGE

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SURACTIVATED FACE SERUM

Image

EYE SERUM

Image

SURACTIVATED FACE CREAM

Image

SURACTIVATED CREAM REFILL

Image

WATER GEL MOISTURIZER

Image

ANTI-WRINKLE CREAM

Customer Reviews
4.5 out of 5 stars 34,927
4.4 out of 5 stars 1,096
4.4 out of 5 stars 1,152
4.4 out of 5 stars 1,152
4.4 out of 5 stars 179
4.6 out of 5 stars 2,357
Price
$64.00 $50.00 $65.00 $65.00 $53.00
SKIN TYPE
All skin types, mature skin All skin types, mature skin Normal-dry, mature skin Normal-dry, mature skin All skin types, mature skin Normal to dry, sensitive skin
PRODUCT TYPE
Face serum Eye serum Face cream Face cream - refill pack Water gel moisturizer Face cream
KEY INGREDIENTS
HA, Vitamin B5 HA, Madecassoside, Vitamin B5 HA, Vitamin B5 HA, Vitamin B5 HA, SA, Vitamin B5 HA, Vitamin B5, Shea Butter
BENEFITS
Skin looks replumped in 1H Skin looks replumped in 4H. 72H hydration 72H hydration Fine lines look reduced Replump, repairs and nourishes
TEXTURE
Fresh, lightweight gel Rich serum gel Non-sticky cream Non-sticky cream Refreshing water gel Lightweight gel-cream
SKIN CONCERN
Fine lines and loss of volume Fine lines and loss of volume Fine lines, volume loss Fine lines, volume loss Fine lines, volume loss Fine Lines and wrinkles
  • Everyone age 25 and plus; looking to fight fine lines, loss of volume and elasticity.

  • We have two types of HA to maximize efficacy with maximum tolerance. One works in providing instant gratification while the other works deeper in the skin to replum, repair and hydrate.

  • La Roche-Posay only uses hypoallergenic fragrances for maximum tolerance, even on the most sensitive skin. This light hypoallergenic fragrance is nice for pleasure of use.

  • Yes, absolutely! All La Roche-Posay products are created with a very strict formulation charter and always tested on the most sensitive.


From the brand

Product details

  • Is discontinued by manufacturer ‏ : ‎ No
  • Language ‏ : ‎ English
  • Product Dimensions ‏ : ‎ 3.81 x 5.72 x 10.8 cm; 30 g
  • Date First Available ‏ : ‎ Dec 5 2017
  • Manufacturer ‏ : ‎ L'Oreal Canada
  • Place of Business ‏ : ‎ New York, NY 10001
  • ASIN ‏ : ‎ B075VX4QVM
  • Item model number ‏ : ‎ 3337875583626
  • Country of origin ‏ : ‎ USA
  • Best Sellers Rank: #1,212 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
  • Customer Reviews:
    4.5 out of 5 stars (34,927)

Product guides and documents

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Product Videos

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Customer ReviewThis Hyaluronic Acid SerumSee Full Review

Customer reviews

4.5 out of 5 stars
34,927 global ratings

Customers say

The skin serum deeply hydrates and helps retain moisture in the skin. Customers find it to be a very good product with amazing quality. The serum absorbs well into the skin. However, customers have mixed opinions on the texture, fragrance, skin compatibility, skin appearance, and value for money.
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54 customers mention moisturizing, 51 positive, 3 negative
The skin serum deeply hydrates and helps retain moisture in the skin. Customers find it very effective for improving dry face skin problems and describe it as an excellent hydratant. Users report that it makes their skin look hydrated and works well for dry skin concerns.
Works very well. Not a miracle cure or magic eraser for fine lines, but better than anything else I've tried, with visible results....Read more
Loving this product. Using day and night and have noticed a difference in my skin after a couple of weeks.Read more
...My skin feels dewy and hydrated after using it. I have combination skin that is very sensitive and this has not triggered any irritation....Read more
I'm actually stopped using moisturizer and just use this now it plumps the skin And absorbs easily excellent product.Read more
43 customers mention quality, 36 positive, 7 negative
Customers find this skin serum to be a high quality product. They describe it as amazing and a great choice, expressing satisfaction with their purchase.
It’s a great product, I just wish the applicator had a raindrop tip instead of it being flat with a hole....Read more
Might be a good product, but the scent is unbearable! It gives me a huge headache each time I use it. For that reason, I gave it only one star....Read more
Excellent product!Read more
Nice but a little expensiveRead more
19 customers mention absorption, 15 positive, 4 negative
The skin serum absorbs quickly and smoothly into the skin. Customers find it applies well and penetrates the skin effectively, with some noting it goes on like a lock and key into their skin.
My wife uses it daily and loves how hydrating it is. Absorbs quickly, feels light, and gives a nice glow. Definitely staying in her routine.Read more
Highly recommend. Great feeling on your skin. Absorbs well and leaves feeling soft and moistured. Will continue buying.Read more
I like this serum. It goes on smoothly and feels nice on my face. Do not use too much though or your skin will feel tacky to the touch.Read more
...After a few hours the product never sinks into the skin leaving skin shiny and tacky as well as inflamed, my skin looked burned like after using a...Read more
46 customers mention texture, 31 positive, 15 negative
Customers have mixed opinions about the texture of this skin serum. Some find it leaves a silky feeling afterwards and creates soft dewy skin, while others describe it as having a sticky texture or being extremely sticky. The product doesn't feel bad to some users, though it leaves the skin a little sticky according to others.
This serum is amazing! It deeply hydrates my skin, leaves it plump and smooth, and feels lightweight....Read more
I love this serum, it leaves the skin feeling hydrated and soft. I have very sensitive and dry skin. Will be buying this product again !!Read more
Goopy; sticky - bad scentRead more
...My face feels so good, like butter! I was a little hesitant, and especially with this product coming with a dropper as I normally just use creams....Read more
34 customers mention fragrance, 17 positive, 17 negative
Customers have mixed opinions about the fragrance of this skin serum. Some find it smells nice, while others describe the fragrance as awful and say it stinks, comparing it to cheap perfume sprayed.
I bought this for my misses and she loves the stuff. It smells nice to me as well apposed to some other ones. 👍 A+Read more
Goopy; sticky - bad scentRead more
This serum smells amazing - in a body wash or car freshener way, NOT a facial serum....Read more
Might be a good product, but the scent is unbearable! It gives me a huge headache each time I use it. For that reason, I gave it only one star....Read more
22 customers mention skin compatibility, 15 positive, 7 negative
Customers have mixed experiences with the skin compatibility of this serum. Some find it perfect for sensitive skin and note that it seems to soothe their skin. However, others report that it's not good for their skin, particularly those with inflamed sensitive skin, and mention that it leaves an uncomfortable film on the skin.
Feels smooth going on, not oily, dries quickly. Seems to be working at brightening and reducing dark spots. Use before day cream....Read more
...Perfect for sensitive skin and pairs well with other skincare productsRead more
Smells like old stale perfume which is not good for your skin.Read more
Skin feels refresh & moisturizing for a very sensitive skin!Read more
20 customers mention skin appearance, 13 positive, 7 negative
Customers have mixed experiences with the skin serum's effect on skin appearance. Some report that their skin tone evened out and they achieved very bright, glowy skin. However, others found their skin looked worse, made their skin worse, or appeared burned after use.
...It makes me look hydrated and glowy and also performs great under makeup (no pilling). I layer this with a heavy moisturizer daily.Read more
No stars unavailable. Made my skin worse! Returning to the brand I have been using for the past year.Read more
Makes skin glow and so softRead more
...Absorbs quickly, feels light, and gives a nice glow. Definitely staying in her routine.Read more
15 customers mention value for money, 8 positive, 7 negative
Customers have mixed opinions about the skin serum's value for money. Some find it a great product at a good price and consider it worth the investment for their face, while others feel it's a little bit pricey and view it as a waste of money.
...This one came in original packaging and my sister loves it. Good price compared to pharmacies etc.Read more
was for a gift... and my sister loves it... ... just too expensive.. that s why she asks for it for christmas.. so she dont need to buy itRead more
Best thing u could put in ur face. An invest for ur face love it so much. Highly recommend it to buy it.Read more
Waste of moneyRead more
Absolutely love this serum
5 out of 5 stars
Absolutely love this serum
Love love love this serum. Gives me a glow and makes skin look more plump. Glow lasts all day, and I don’t even need to wear make up. Doesn’t clog pores, great for sensitive skin. I hope this product never goes out of stock.
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Top reviews from Canada

  • 5 out of 5 stars
    Great product, would purchase again
    Reviewed in Canada on February 18, 2021
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    I was hesitant to buy this because of the reviews saying it was too sticky and didn't absorb well in their skin. Luckily, I decided to try it anyways, and I personally think it's great.

    I find it no more sticky then similar, more expensive serums I've tried and after it absorbed in after a few minutes it my skin felt smooth, soft and clean. I've had no outbreaks or reactions to this product so far, and I have very dry skin due to the cold harsh winter and find it is hydrating nicely.

    Also the scent was not that bad. It has a mild perfume scent that fades quickly.

    15 people found this helpful
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  • 5 out of 5 stars
    Love
    Reviewed in Canada on January 6, 2026
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    Loving this product. Using day and night and have noticed a difference in my skin after a couple of weeks.

    6 people found this helpful
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  • 5 out of 5 stars
    Works so well!!!
    Reviewed in Canada on July 5, 2025
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    I cannot say enough good things about this brand. This serum in particular melts into my skin and my skin feels softer in the morning. After a couple weeks use I noticed my skin tone was evening out.

    5 people found this helpful
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  • 4 out of 5 stars
    Deep hydration
    Reviewed in Canada on December 3, 2025
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    This serum delivers intense hydration within hours, thanks to its dual hyaluronic acid formula. Texture is rich yet lightweight, absorbs quickly without leaving a sticky or greasy feel. Skin feels supple and refreshed, especially helpful during Canadian winters when dryness is common. Two types of pure hyaluronic acid: lock in moisture and visibly plump fine lines. Vitamin B5: attracts moisture and supports skin barrier repair. Madecassoside: provides antioxidant and anti‑aging benefits. Infused with La Roche‑Posay Thermal Spring Water, soothing for sensitive skin. Dermatologist‑tested, suitable for sensitive skin and eyes. After consistent use, skin looks smoother, fine lines appear reduced, and dark spots fade over weeks. Light fragrance is pleasant but subtle, doesn’t overwhelm.

    5 people found this helpful
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  • 5 out of 5 stars
    Absolutely love this serum
    Reviewed in Canada on March 13, 2026
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    Love love love this serum. Gives me a glow and makes skin look more plump. Glow lasts all day, and I don’t even need to wear make up. Doesn’t clog pores, great for sensitive skin. I hope this product never goes out of stock.

    Absolutely love this serum

    Love love love this serum. Gives me a glow and makes skin look more plump. Glow lasts all day, and I don’t even need to wear make up. Doesn’t clog pores, great for sensitive skin. I hope this product never goes out of stock.

    4 people found this helpful
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  • 5 out of 5 stars
    Très bon produit
    Reviewed in Canada on February 18, 2026
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  • 5 out of 5 stars
    Hydrating and gentle serum
    Reviewed in Canada on August 20, 2025
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    This serum is amazing! It deeply hydrates my skin, leaves it plump and smooth, and feels lightweight. Perfect for sensitive skin and pairs well with other skincare products

    4 people found this helpful
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  • 5 out of 5 stars
    Love this product
    Reviewed in Canada on February 20, 2026
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    Love this …. Just now you can’t even order it … why

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  • 5 out of 5 stars
    ممتاز و طبي
    Reviewed in Saudi Arabia on January 7, 2026
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    على بشرة نظيفة و رطبة لازم رطبة عشان يتشبع في خطوط الوجه، خفيف مناسب لاجواء الصيف او الدول الحارة، رائع

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  • 5 out of 5 stars
    Super Produkt - jedoch Verpackungsfail
    Reviewed in Germany on September 26, 2025
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    Das Serum an sich ist hervorragend. Zieht schnell ein, spendet Feuchtigkeit, riecht sehr angenehm. Für Allergiker sehr gut geeignet.

    Jedoch ist das Handling über Amazon nun mehrmals leider wirklich schlecht gewesen.

    Die kleine Verpackung wurde nun insgesamt 3x in einen Umschlag gequetscht. Die Pipette war jedes Mal zerbrochen oder sogar die Flasche selbst.

    Da könnte das Handling deutlich besser werden.

    Musste es dann vor Ort kaufen, da ich es dringend für den Urlaub benötigte. Kundenservice war jedoch super bei der Reklamation.

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  • 5 out of 5 stars
    orijinal
    Reviewed in Turkey on April 7, 2026
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    sorunsuz teslim. orijinal.

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  • 5 out of 5 stars
    Expensive but effective
    Reviewed in the United States on May 5, 2026
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    One of the best HA serums on the market and nice splurge when you want something French and fancy sounding. It hydrates and plumps fine lines as advertised without being heavy nor greasy. It does have a fragrance, but it is pleasant and mild. I was concerned it would irritate my very sensitive skin and rosacea, but pleasantly surprised after a month of daily use, zero problems. I use it in combination with the Double Repair moisturizer. My dermatologist has been pretty impressed with the health of my skin lately. In complete fairness, there are other HA serums on the market that are as effective, use the same ingredients and concentrations, at half to a quarter of the price (The Ordinary, for example.) YMMV

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  • 5 out of 5 stars
    Gran Concentrado Antiarrugas con Ácido Hialurónico
    Reviewed in Spain on December 2, 2024
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    Compré este sérum de La Roche Posay después de leer varias recomendaciones sobre sus beneficios para la piel, y después de unas semanas de uso, puedo compartir una opinión honesta y constructiva.

    Puntos positivos:

    Textura y absorción: La textura es ligera, no pegajosa, y se absorbe rápidamente en la piel. Es ideal para usar tanto en la mañana como en la noche sin dejar una sensación grasosa.

    Ingredientes clave: Me encanta que esté enriquecido con ácido hialurónico. Mi piel se siente notablemente más hidratada y con un aspecto más fresco desde el primer uso. También contiene vitamina B5, que ayuda a calmar la piel.

    Resultados visibles: Después de usarlo regularmente durante 3 semanas, noto una mejora en la firmeza y un efecto de relleno en líneas finas, especialmente alrededor de los ojos y la boca.

    Sensibilidad: Tengo piel sensible, y este sérum no causó irritación ni brotes, algo que siempre me preocupa con productos nuevos.

    Precio en Amazon: El precio en Amazon es muy competitivo comparado con otras tiendas. Ofrecen una excelente relación calidad-precio, lo que hace que sea más accesible para probar un producto de esta calidad.

    Áreas de mejora:

    Tamaño del envase: Aunque el precio es competitivo, el tamaño del frasco es pequeño. Si se usara dos veces al día, podría acabarse relativamente rápido.

    Dosificador: El gotero funciona bien, pero sería más práctico si la botella tuviera un aplicador más preciso para evitar desperdicio, ya que el producto es valioso.

    Resultados a largo plazo: Aunque los resultados iniciales son prometedores, creo que necesitaré más tiempo para confirmar su impacto en arrugas más profundas.

    Recomendación final:

    Es un producto ideal para quienes buscan hidratación intensa, mejora en líneas finas y cuidado efectivo para pieles sensibles. Recomendaría complementar este sérum con una buena crema hidratante y protector solar para maximizar sus beneficios.

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Safety and product resources

Safety documents

Product Summary: La Roche-Posay Hyaluronic Acid Serum for Face, Hyalu B5 Anti-Wrinkle, Firming & Hydrating Facial Serum with Hyaluronic Acid and Vitamin B5, For all Skin Types, Recommended by Dermatologists

From La Roche-Posay

4.5 out of 5 stars, 34,927 ratings

Customer reviews

400+ bought in past week

Price

One-time purchase: $64.00 ( $2.13 / millilitre)

Subscribe and Save price (No fees, Cancel at any time): $64.00 ( $2.13 / millilitre)

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About this Item

  • Clinically proven anti-wrinkle and plumping results: Reduces the appearance of fine lines and wrinkles while hydrating skin, with 71% finding wrinkles visibly reduced and 87% experiencing more elastic and even skin after 4 weeks*
  • 4 potent forms of hyaluronic acid: Advanced formula designed for enhanced penetration into skin's upper layers absorbs up to 1,000 times its weight in water for immediate hydrating effect
  • Repairing formula with vitamin B5 and Madecassoside: Replenishes skin's moisture barrier in just 1 hour and activates skin renewal, helping skin recover bounce, suppleness, and a healthy-fresh complexion for visible skin recovery*
  • Smooth water-gel texture: Fresh, rich serum glides effortlessly onto skin without heaviness, immediately hydrating skin within 4 hours while leaving it feeling soft, supple, plump, and intensely hydrated to the touch
  • Suitable for all skin types and phototypes: Dermatologist tested, sensitive skin tested, and allergy tested formula is safe and effective for all ages, ethnicities, and skin types including sensitive skin, tested on over 580 individuals
  • *instrumental test on 40 women aged 45-65. After 4 weeks, 87 percent experienced more elastic and even skin and 71 percent found wrinkles visibly reduced based on clinical study on 51 women.

Product description

Amazon.ca Product Description
Hyalu B5 Suractivated Face Serum is La Roche-Posay's dermatological correction to visibly reduce the look of wrinkles, fine lines, loss of volume, and elasticity. This intensely hydrating face and neck serum is clinically proven to hydrate skin, accelerate skin repair, and significantly reduce the appearance of fine lines and wrinkles. The advanced formula features 4 potent forms of hyaluronic acid designed for enhanced penetration into the skin's upper layers, combined with vitamin B5 and madecassoside for optimal effectiveness. Hyaluronic acid is the gold standard anti-aging molecule used by dermatologists in aesthetic procedures, known for absorbing up to 1,000 times its weight in water for immediate plumping and long-lasting hydration. The unique pro-skin recovery formula helps repair by replenishing the skin's moisture barrier and activating skin renewal. The smooth, fresh, rich water-gel texture glides effortlessly onto skin, leaving it feeling plump and hydrated to the touch. Skin immediately recovers bounce, suppleness, and a healthy-fresh complexion. Suitable for all phototypes and skin types, including sensitive skin. Dermatologist tested, sensitive skin tested, and allergy tested for safety. *instrumental test on 40 women aged 45-65. After 4 weeks, 87 percent experienced more elastic and even skin and 71 percent found wrinkles visibly reduced based on clinical study on 51 women.
Brand Story
Recommended by 90,000 dermatologists worldwide, La Roche-Posay offers unique daily skincare developed using a strict formulation charter and stringent clinical testing for efficacy and safety, even on sensitive skin.

Options Available

Size

  • 30 ml (Pack of 1)
  • 30 ml (Pack of 2)
  • 49.98 ml (Pack of 1)

Style

  • Serum, 30mL
  • Serum 50mL
Browse all available options

Important Information

Ingredients

AQUA / WATER / EAU • GLYCERIN • ALCOHOL DENAT. • PROPYLENE GLYCOL • PANTHENOL • PENTYLENE GLYCOL • DIMETHICONE • PEG-6 CAPRYLIC/CAPRIC GLYCERIDES • ALPINIA GALANGA LEAF EXTRACT • CALCIUM CHLORIDE • GLYCERYL ISOSTEARATE • MADECASSOSIDE • PPG-6-DECYLTETRADECETH-30 • SODIUM ACETYLATED HYALURONATE • SODIUM HYALURONATE • ALGIN • ADENOSINE • AMMONIUM POLYACRYLOYLDIMETHYL TAURATE • PROPANEDIOL • HYDROLYZED HYALURONIC ACID • HYDROXYACETOPHENONE • CAPRYLIC/CAPRIC TRIGLYCERIDE • CAPRYLYL GLYCOL • CITRIC ACID • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ACETYL GLUCOSAMINE • XANTHAN GUM • BUTYLENE GLYCOL • 1,2-HEXANEDIOL • TOCOPHEROL • PHENOXYETHANOL • PARFUM / FRAGRANCE

Directions

Apply 3-4 drops every morning and evening to the face & neck. Use alone or as an added boost to your moisturizer.

Product Guidance & Documents

User Manual (PDF)

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