Minimalist - Honest, Authentic & Affordable Beauty Products

🎁 Build Your Own Bundle — Save an additional up to 15% off Get 10% OFF + Additonal 10% Cashback on App Orders Free B12 + Repair Complex 5.5% Face Moisturizer (10g) on all order! (Auto Applied on Checkout) Free Vitamin B5 10% Moisturizer on purchase of ₹599! Buy 2, Get Your 3rd Free! Trust Circle: Earn rewards on your skincare journey! Enjoy free shipping on every order!

Our Best Sellers

Salicylic Acid + LHA 2% Cleanser

Acne, Breakouts & Oiliness

On Sale from ₹ 242

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SPF 50 Sunscreen

Sun protection, UV exposure / damage

On Sale from ₹ 323

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Vitamin B5 10% Moisturizer

Damaged Barrier, Oily & Dehydrated

On Sale from ₹ 283

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Niacinamide 10% Face Serum

Acne Marks, Acne Prone & Oily Skin

On Sale from ₹ 237

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Vitamin C 10% Face Serum

Dullness, Spots & Loss of Elasticity

On Sale from ₹ 284

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Salicylic Acid 2% Face Serum

Acne, Oily Skin, Blackheads & Irritation

On Sale from ₹ 237

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New Launches

Hydrating Factors 7.3% Hair Shampoo

Hydrating Factors 7.3% Hair Shampoo

Manage dry, dull & frizzy hair

₹ 404 ~~₹ 499~~

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New Launch

Multi Repair Actives 15% Face Serum

Dullness, Finelines & Loss of Firmness

₹ 566 ~~₹ 699~~

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Marula Oil 05% Cleansing Oil

Gently remove oils and impurities

₹ 485 ~~₹ 599~~

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Copper Peptide + PDRN 1.25% Face Serum

Wrinkles, Fine Lines, Damaged Barrier

₹ 566 ~~₹ 699~~

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B12 + Repair Complex 5.5% Face Moisturizer

Repairs and strengthens skin barrier

On Sale from ₹ 284

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Trending

Anti Dandruff Shampoo 3.5%

Reduces Dandruff, Itchiness, Scalp Impurities

On Sale from ₹ 227

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The future of personal care is here

Embrace Minimalist, where each element is chosen for its scientific merit, offering you authentic, effective skincare solutions.

Transparency

Full disclosure of ingredients used & their concentration

Efficacy

Formulations developed in our in-house laboratories

Affordable

Skincare, accessible to all

Only the best

Ingredients sourced from across the world

The 56th GST Council has reduced the tax on Haircare (HSN-3305) from 18% to 5%. As a result, our shampoos now come with lower MRPs, effective 22nd September, 2025. Know More!