Privacy Policy

This Privacy Policy describes how EasyPusher (“we,” “us,” or “our”) collects, uses, and shares information when you use our website at easypusher.com, our web application at app.easypusher.com, and related services (together, the “Services”).

1. Information we collect

Account and billing

When you create an account, we collect information you provide, such as name, email address, password (stored securely), organization details, and payment information processed by our payment provider. We do not store full payment card numbers on our servers.

Website and product usage

We may collect log data, device and browser type, IP address, and pages viewed. On easypusher.com we may use analytics tools (such as Google Analytics) subject to those providers’ policies.

Subscriber data processed by the EasyPusher cloud

When a visitor opts in to push notifications on your site via the EasyPusher SDK or WordPress plugin, push subscription data (including the information the browser supplies for Web Push, such as subscription endpoints and related keys) and the subscriber records used to target notifications are stored securely in the EasyPusher cloud. We process this data to deliver the push notifications you send.

Data your WordPress site sends to app.easypusher.com

The plugin acts as a thin connector to our hosted application at app.easypusher.com, which is where VAPID key provisioning, subscriber storage, opt-in configuration, and delivery infrastructure live. The following matches the External Service: EasyPusher disclosure in the plugin’s readme.txt for WordPress.org:

• API key verification — On activation, your API key and site domain are sent to authenticate the site and retrieve identifiers required by the Web Push protocol.
• Aggregate statistics sync — The plugin pulls aggregate subscriber counts, browser distribution, and country-level statistics from our service for display on the WP-admin Stats page. Individual push endpoints and personal subscriber data are not stored locally in your WordPress database.
• Campaign delivery — When you send a campaign from the dashboard, our service delivers push payloads to subscription endpoints stored in our cloud.
• Plan status — The plugin periodically checks the service for your current plan and usage limits.

If the plugin is distributed via the WordPress Plugin Directory, the same categories of data and purposes are summarized there; this policy is the authoritative privacy description for the EasyPusher service.

Cookies

We use cookies and similar technologies for authentication, preferences, security, and analytics. You can control cookies through your browser settings.

2. How we use information

We use the information we collect to:

• Provide, operate, and improve the Services
• Authenticate users and process transactions
• Send service-related and, where permitted, marketing communications
• Monitor security, prevent abuse, and comply with legal obligations
• Analyze usage in aggregate to improve our product

If you operate a WordPress site with our plugin, you are typically an independent controller toward your visitors and subscribers; you must provide any required privacy notices, lawful bases, and consent for web push notifications under applicable laws.

3. How we share information

Processing on app.easypusher.com is carried out by us as operator of the EasyPusher service under this Policy and your agreement with us—it is not a “sale” of personal information.

We may also share information with:

• Service providers who assist us (e.g. hosting, email delivery, analytics such as Google Analytics on easypusher.com, payment processing), bound by contractual obligations
• Legal or regulatory authorities when required by law or to protect rights and safety
• Business transfers in connection with a merger, acquisition, or sale of assets, with notice as required by law

We do not sell your personal information as “sale” is defined under applicable U.S. state privacy laws.

4. Data retention

We retain account and transaction data as long as your account is active and as needed for legal, tax, and accounting purposes. You may request deletion of your account subject to applicable law and legitimate business needs.

5. Security

We implement technical and organizational measures designed to protect your information. No method of transmission over the Internet is 100% secure.

6. International transfers

If you access the Services from outside the country where our servers or processors are located, your information may be transferred to and processed in those countries.

7. Your rights

Depending on where you live, you may have rights to access, correct, delete, or restrict processing of your personal data, or to object to certain processing. To exercise these rights, contact us at our contact page. EU/UK users may also lodge a complaint with a supervisory authority.

8. Children’s privacy

The Services are not directed at children under 16. We do not knowingly collect personal information from children.

9. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date. Material changes may be communicated by email or in-product notice.

10. Contact

For privacy-related questions, please use easypusher.com/contact.

Related: Terms of Service