Quantcast
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.jpg) Quantcast offices in San Francisco (2019) | |
| Type | Private |
|---|---|
| Industry | SaaS/PaaS (Software-as-a-Service / Platform-as-a-Service)[1] |
| Founded | 2006 |
| Headquarters | , U.S. |
Area served | International |
Key people |
|
| Products | Quantcast Platform Quantcast Measure Quantcast Advertise |
| ASN | 27281 |
| Website | quantcast.com |
Quantcast is an American technology company, founded in 2006, that specializes in advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.[2][3][non-primary source needed]
History
[edit]Quantcast was launched in 2006 by Konrad Feldman and Paul Sutter.[4] Feldman, a British computer scientist who had studied at University College London and previously co-founded Searchspace, a financial fraud detection software company acquired by Warburg Pincus in 2006, moved to San Francisco to pursue opportunities at the intersection of machine learning and internet data.
In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).[5]
In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns.[6] The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like Comscore.[7][8]
References
[edit]- ↑ Vascellaro, Jessica E. (2009-07-06). "Quantcast Shakes up Ad-Targeting model". The Wall Street Journal.
- ↑ McEleny, Charlotte (2018-01-25). "Quantcast takes its first leap into Asia, launching in seven new markets". The Drum. Archived from the original on 2026-05-19. Retrieved 2026-05-19.
- ↑ "About Quantcast". Quantcast. Archived from the original on 2017-08-26. Retrieved 2017-08-28.
- ↑ "Konrad Feldman Profile". Bloomberg Businessweek. Archived from the original on 2022-09-29.
- ↑ Kaplan, David (2010-06-14). "Audience Measurement Firms Race To The Finish Line — But Not There Yet — Tech News and Analysis". gigaom.com. Archived from the original on 2014-04-07. Retrieved 2014-04-19.
- ↑ Ha, Anthony (2013-01-08). "Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation | TechCrunch". TechCrunch. Archived from the original on 2024-12-27. Retrieved 2026-05-22.
- ↑ Kaplan, David. (2013-01-08) Quantcast Acquires Ad Effectiveness Analyst MakeGood Software. Adexchanger.com. Retrieved on 2014-04-19.
- ↑ Cook, John (2013-01-08). "Quantcast buys Seattle online ad startup MakeGood Software". GeekWire. Archived from the original on 2014-04-07. Retrieved 2026-05-22.
