Durable

Customers are asking ChatGPT and Gemini for recommendations instead of Googling, and most business owners have no idea whether they show up in those answers. Durable's SEO & GEO tool shows you whether customers can find you across AI platforms like ChatGPT, Gemini, Claude, and Perplexity, plus local search and Maps. And because it's built into Durable, everything that helps AI read and recommend your business is handled for you automatically, the moment you publish your site. The business getting picked over you usually isn't better at the work. They're just easier to find.

Your website’s colors determine whether your visitors stay or bounce, before they read a single word. Most AI website builders don’t understand color: you’re forced into generic palettes that everyone else uses, or confronted with building your own palette from scratch (you’ll borrow that online anyway, too). Even if you find the colors that match each other, your brand, and your taste, you still need to: • Ensure that buttons, text, and overlay colors stand out from the background while being complementary • Find text and header colors that catch your eye, without being jarring • Enforce consistency between images, buttons, text, and every other element on the page At Durable, we set out to change this. We built a color engine that adapts to your edits in real time, ensuring your site remains beautiful and legible no matter what; while giving you the creative freedom to change any color as you see fit. First, our palette builder helps you create a beautiful initial theme in 30 seconds. Choose a color that resonates with your brand, and it selects the secondary, accent, and neutral colors that complement it. Tweak one, and the rest automatically adjust to match it. More than half of our users are happy with their site after this first pass. Then, if you want to go deeper, our color engine makes it effortless. When you change the color of a component, it instantly adjusts the rest of the page to match. It’s aware of the position, transparency, and color of every element on the page—aligning everything to your palette while enforcing good color theory and protecting you from issues like black text over a dark image. With Durable, building a site no longer needs to be a compromise between speed, and beauty.

New in Durable: Blog Agent. An AI agent that runs your blog for you. It picks topics based on what your business does and what's already ranking in search, runs the keyword research, writes the post, and saves it to your dashboard as a draft to review and publish. Before it writes anything, the agent: - Looks at what your business does, what your service pages already cover, and which of your past posts have performed best - Pulls real Google search data for the topic - Reads the top ranking articles to understand what it needs to beat - Builds a brief Then it writes the post, pulls images from your own media library, validates internal links against your actual site, and generates a matching SEO title, description, and excerpt before saving the draft. You can also just talk to it. Ask what your top performing post is. Ask what to write next. It answers based on what's actually working for your business. Available on all paid plans.

No other AI website builder will build you a business. Durable builds you a website and a business in 30 seconds. Describe what you do and you get a complete, connected website: design, copy, imagery, domain, hosting, SEO, GEO. The moment you publish, your CRM is capturing leads, your Invoicing is ready, your Bookings are live, and Agents are publishing content in the background. Every Durable site now includes optimizations for Google Search and AI platforms, like an llms.txt file that tells ChatGPT, Gemini, Grok, and Perplexity how to read your content; so you show up when people ask AI about businesses like yours. Broad page speed improvements also help you rank higher in traditional search. Most platforms hand you a website, while Durable hands you a business that's already running. More than 4 million businesses have been built with Durable. Build yours at durable.com.

Bookings is live on Durable. Your customers can now book appointments directly from your website. No paying extra for a third-party tool that doesn't match your brand. Bookings is built natively into Durable, which means: → Every booking automatically lands in your CRM so you can track booking history → The booking experience matches your site’s branding out of the box. → Google Meet is supported for virtual sessions. → Syncs with your Google Calendar so your personal appointments don’t get double-booked. Set your availability, add your services and prices, and you're ready to take bookings.

Everyone's talking about AI taking jobs. In the first 72 hours after relaunching Durable last week, 9,051 people used us to start a business. A pressure washing company in Atlanta. A Muay Thai gym in Bangkok. A braiding salon in Lagos. A henna artist in Karachi. A surf instructor in Cape Town. 80+ countries. That's what Durable is built for. Giving anyone, anywhere, the infrastructure to run a real business. We're proud of what launched last week. We're more excited about what comes next.

You're going to regret rebuilding your entire product from scratch. It's a bad idea. That's what everyone told us. We didn't listen. A year ago we rebuilt Durable from the ground up. And looking back? It was the only choice. Today, we have design, eng, prod, and AI collaborating inside our codebase every day. We ship faster, easier, and with more polish than we ever have. Vercel wrote a post on what we've been up to: https://lnkd.in/gGFH6Atc AND, if you're a designer or engineer looking for a team that is building the latest technology to help small businesses and entrepreneurs, come join us. We're hiring.

I spent 6 months "researching" before I built my first business. Most days followed the same pattern: ↳ Reading articles ↳ Watching videos ↳ Planning my strategy Truth is, I wasn't researching. I was hiding. Because as long as I was learning, I didn't have to face the scariest part: actually putting something out there. Then a friend asked me: "What are you waiting to know that you don't already know?" I had no answer. So I stopped preparing and jumped in. If I were starting today, the tools we have would've saved me months of spinning my wheels. I've been testing Durable and it's honestly kind of ridiculous how fast you can go from idea to live business. You answer a few questions and in 30 seconds you get: → A full website built for your business → AI-written copy that actually converts → CRM to manage your leads → Invoicing ready to go If you're stuck in research mode, you can launch today. If you're a perfectionist, you have no excuse left. The gap between "I'm thinking about it" and "I'm doing it" just disappeared. You don't need more information. You need to start. Try it here: https://lnkd.in/gcDmTfut #DurablePartner