Tour leader and unashamed foodie 🗺️🍕

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Why choosing artisan-made souvenirs in Naples matters more than you think

Traveling is about connection, to places, to people, to stories. Yet when it comes to the moment of choosing a souvenir, many travelers still end up buying the same mass-produced fridge magnets, keychains, and pre-packaged trinkets found in airports and generic tourist stores around the world. They may be cheap and convenient, but the real cost is hidden. A souvenir is more than an item. It’s a symbol of a place’s identity. And identity isn’t manufactured in factories, it is crafted by human hands. When artisans disappear, culture loses its voice. Without local makers, the social fabric grows weaker. Communities become poorer in creativity, memory, and cultural expression. The distinctive aesthetic that draws us into a city’s soul, the hand-painted ceramic, the carved wood, the stitched textile, the sculpted figurine, exists because artisans continue to re-interpret tradition and shape it into something alive!



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Noemi Sannino

Tour leader and unashamed foodie 🗺️🍕

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