@theipm
The IPM - Promoting the power of promotional marketing
Attend the 2026 Experiential Expo
Attend the 2026 Experiential Expo
Join us for the 2026 Experiential Expo! Celebrating the power of experiential marketing.
BRAND NEW Education at the IPM
BRAND NEW Education at the IPM
Agency Growth in the Age of AI: Closing the Expectations Gap
Agency Growth in the Age of AI: Closing the Expectations Gap
How do you meet rising client expectations in the age of AI, and turn that into growth? Joined by Chris Kemp, Founder of The Ingenuity Group, we will explore the evolving relationship between brands and their agency partners. Drawing on Ingenuity+’s latest research with 250 senior UK marketing leaders, we’ll highlight where expectations are shifting - and where agencies risk falling short. As CMOs rethink what they need from partners, a gap is emerging between the promise of AI and the reality of delivery. For agencies, this presents both a challenge and a major opportunity. In this session, we’ll cover: - How client expectations are changing - Where agencies are missing the mark - How to reposition for growth and competitive advantage Chris will share his perspective on industry shifts and agency success, followed by live audience Q&A. Designed for agency leaders looking to sharpen their positioning and unlock new growth.
Become an IPM member
Become an IPM member
IPM non-members, access CORE with our exclusive 1 month free trial.
IPM non-members, access CORE with our exclusive 1 month free trial.
Agencies Hail CORE A Game-Changer for Experiential Insights. Secure 1 weeks access for non-IPM members.
IPM Website
IPM Website
The Institute of Promotional Marketing is the only self-regulating body that governs promotional marketing in the UK. We're here to serve you.
IPM - Bitesize, promotional marketing industry news
IPM - Bitesize, promotional marketing industry news
The IPM is the membership trade body representing the promotion and brand activation industry.
Subscribe to the IPM Insider on LinkedIn
Subscribe to the IPM Insider on LinkedIn
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