Media Kit
2026
Inspire. Educate. Inform.
The world’s leading independent media platform for the global diving community.
About us
Founded in 1996, DeeperBlue.com is the world’s leading independent digital media platform dedicated to freedivers, scuba
divers, ocean advocates, and diving travellers - entering its 30th year as a trusted authority for divers worldwide.
For three decades, DeeperBlue has educated, informed, and inspired the global diving community - from those taking their
first breath underwater to highly experienced divers, professionals, and industry leaders.
Key Highlights
• Founded: Established authority since 1996
• Monthly Reach: ~500k users across web, mobile, and app
• Global Community: 1.2M+ social followers and subscribers
• Recognition: 7 international industry and media awards
• Editorial Depth: 13,000+ published news and feature articles
• Global reach: Across North America, Europe, and Asia-Pacific
• Core coverage: Freediving, Scuba Diving, Ocean Advocacy, Diving Travel
DeeperBlue is both a trusted authority for active divers and a primary source of inspiration for those discovering the
underwater world.
WHY BRANDS WORK WITH US
Diving is a journey.
It begins with inspiration, develops through education, and evolves into long-term participation, travel, and investment in equipment and training.
Most media platforms reach only part of that journey.
DeeperBlue supports the entire diver lifecycle.
We connect brands with:
• Certified, active divers making purchasing and travel decisions
• Aspirational divers researching, learning, and preparing to enter the sport
• Ocean advocates motivated by conservation and stewardship
Our independence, editorial credibility, and community
trust mean DeeperBlue influences decisions at every
stage - from first interest to lifelong brand loyalty.
WHO WE REACH
DeeperBlue reaches a highly engaged global audience, spanning both active divers and those aspiring to become part of the underwater world.
Active & Certified Divers
• 92% hold a scuba certification
• 39% hold a freediving qualification
• 76% are intermediate level or above
• 82% own their own diving equipment
These divers represent the core commercial audience for equipment, training, travel, and technology brands
Together, these audiences allow brands to build awareness, trust, and conversion over time - not just one-off exposure.
Aspirational & Emerging Divers
Through our owned channels and social platforms, DeeperBlue also reaches:
• Beginners researching certifications and equipment
• Adventure travellers exploring diving destinations
• Ocean-curious audiences inspired by underwater imagery and storytelling
This aspirational segment fuels:
• Course enrolment
• First-time equipment purchases
• Long-term entry into the diving ecosystem
*Source: DeeperBlue.com Reader Survey
AUDIENCE DATA & BUYING POWER
DeeperBlue’s audience demonstrates strong, repeatable spending behaviour and clear future intent*.
Equipment Spend
• $250-$500 USD average spend in the last 12 months
• 20% spent more than $1,000 USD
• 9% spent more than $1,500 USD
• 38% plan to spend $500+ USD on equipment in the next 12 months
Travel
• 77% dive locally
• 58% take at least one dive trip abroad per year
• 13% spend more than $1,500 per dive holiday
Income & Education
• 32% earn $100k+ USD
• 21% earn $150k+ USD
• 70% college or postgraduate educated
This is a high-lifetime-value audience, supported by a growing aspirational segment preparing to enter the market.
GLOBAL REACH & MARKET PENETRATION
DeeperBlue reflects the international nature of modern diving.
Regional Distribution
• North America: 39%
• Europe: 32%
• Asia: 17%
• Oceania: 8%
• Africa: 3%
• South America: 1%
Our global footprint allows brands to:
• Run worldwide or regional campaigns
• Align messaging with seasonal training and travel cycles
• Reach divers and aspirational audiences across mature and emerging markets
Top Markets
USA (36%) • UK (8%) • Australia (6%) • China (4%) • Singapore (4%) • Canada (2%) Germany (3%) • Norway (4%) • France (2%) • South Africa (2%)
Source: 2025 Average Across All Properties
EDITORIAL AUTHORITY & CONTENT ENGINE
Editorial Authority That Builds Trust
DeeperBlue is an editorial-first platform, guided by a clear mission:
To inspire, educate, and inform the global diving community - and to foster responsible ocean stewardship.
We publish original journalism throughout the week, including:
• Breaking industry and consumer news
• Equipment and technology coverage
• Training, safety, and beginner guides
• Destination features and dive travel reports
• Conservation and ocean advocacy stories
Our content supports both experienced divers and newcomers, helping audiences progress confidently through their diving journey.
PLATFORMS & DISTRIBUTION ECOSYSTEM
DeeperBlue reaches audiences wherever they engage - from inspiration to action.
Social and owned channels play a critical role in reaching aspirational divers, while the website and app support deeper education and decision-making.
Our Ecosystem
DEEPERBLUE.COM
Our Editorial Hub
OPT-IN EMAIL NEWSLETTER
Trusted updates direct to divers’ inboxes
COMMUNITY FORUMS
For community-led discussion and peer learning
MAJOR SOCIAL PLATFORMS
Global inspiration and discovery
NATIVE MOBILE APP
Direct, high-intent engagement
Social REACH & ENGAGEMENT
DeeperBlue operates one of the largest social ecosystems in the diving industry.
Social Reach
• 1.2M+ social followers and subscribers
• High-performing short-form video and imagery
• Active Facebook Groups across diving disciplines
• Strong engagement around aspirational and educational content
• Social platforms extend DeeperBlue’s reach beyond owned media.
Social platforms are where many divers begin their journey - and where brands can build early awareness and affinity.
Some of our platforms:
• Facebook Page - DeeperBlue.com
• Facebook Group - Freediving,
Scuba, Spearfishing & Diving
Travel by DeeperBlue.com
• Facebook Group - Divers of the
World
• X/Twitter - @deeperblue
• TikTok - deeperblue.com
• YouTube - DeeperBlueVideo
• Instagram - @deeperbluegram
• Pinterest - deeperbluecom
APP, EMAIL & OWNED CHANNELS
High-Intent, High-Trust Environments
Owned channels form part of DeeperBlue’s total monthly audience and are designed for deeper engagement and direct action.
Mobile App
• 26,000+ active users
• 500+ new downloads per month
• Push notifications deliver immediate visibility
Email
• GDPR & CCPA-compliant opt-in audience
• Daily and weekly newsletters
• Strong attention and retention
Owned channels provide premium environments for:
• Product launches
• Announcements
• Long-term brand presence
TRUSTED BY THE INDUSTRY
Partners return year after year because DeeperBlue delivers credibility, relevance, and audience trust. See a selection of our recent industry partners below. Many partners have worked with DeeperBlue for multiple years
Equipment & Technology
ELEMENT
GLOVES
Training & Services
NETWORK
INTERNATIONAL
Dive Travel
ADVENTURES
VENTURES
ISLANDS
DIVE RESORT
ADVERTISING & PARTNERSHIP SOLUTIONS
Flexible, Authentic Partnerships
Brands work with DeeperBlue to:
• Build awareness with aspirational audiences
• Influence purchasing decisions among active divers
• Support launches, campaigns, and destinations
• Maintain long-term visibility
Solutions Include
• Sponsored editorial
• Social amplification
• Display advertising
• Newsletter sponsorship
• Section and guide sponsorship
• Competitions and community activations
All campaigns are developed collaboratively to respect both audience trust and brand objectives
Measurement & Reporting
• Campaign reporting included (impressions,
clicks, CTR, delivery screenshots where
relevant)
• UTM tracking supported for web and email
links
• Post-campaign summary provided for
sponsored/editorial and social activations
FLEXIBLE OPTIONS
BESPOKE PARTNERSHIPS
We offer bespoke and tailored partnerships for brands looking to fully integrate across our platform
Tailored partnerships include:
• Category or section ownership
• Destination-led storytelling tied to seasonal travel
• Product ecosystem & launch campaigns
• Trade show coverage and collaborations
• Long-term brand integration
Ideal for brands seeking authority and longevity in the
diving space by working closely with DeeperBlue.
DEEPERBLUE STUDIO
Creative services built by divers, for divers.
Content is designed to inspire aspirational audiences while resonating with experienced divers.
WHY DEEPERBLUE?
Since 1996, DeeperBlue has grown alongside the global diving community.
Our mission remains constant:
Inspire. Educate. Inform.
We offer brands rare access to a highly specialised audience - from first inspiration to lifelong engagement -
built on trust, passion, and editorial integrity.
LET’S BUILD A PARTNERSHIP
For partnership enquiries:
www.deeperblue.com/advertise/
advertising@deeperblue.com
POSTAL ADDRESS
85 Great Portland Street, London W1W 7LT, UK
Let’s inspire the next generation of divers - and support those already active in the underwater world.
www.deeperblue.com
© 2026 DeeperBlue. All Rights Reserved.
