PinnedAdam Horlock·Jan 24Why the Best Business Doesn’t Always WinAnd why being the best known matters more than ever in 2026:
Adam Horlock·Jun 10The New Front Door to Your Business Is an AI AnswerFor years, brands have been told that discoverability starts with search.
Adam Horlock·Apr 22, 2025Why the New Partnership Between Edit Media and Epic Pivot MattersTariffs, interest rates, and turmoil in the markets mean that when business feels uncertain, strategies need to be smarter, more…
Adam Horlock·Apr 14, 2025Thirteen Years of Digital Empowerment: The Bricks-to-Clicks® JourneyThe digital marketplace offers incredible opportunities for businesses of all sizes to thrive, yet transitioning from traditional…
Adam Horlock·Jan 26, 2025Edit Media Adds to Service Portfolio with User Experience (UX) and Customer ResearchUser experience (UX) has evolved from a “nice-to-have” feature to a driving force behind customer satisfaction and business growth…
Adam Horlock·Aug 29, 2024Stop Thinking Your Business Does Not Have A Marketing BudgetMany founders and entrepreneurs fall into the trap of believing they don’t have a marketing budget. This misconception can severely limit…
Adam Horlock·Aug 15, 2024Stop Selling Without a Plan: Why a Customer Journey Strategy is Vital for Your Startup or BusinessStanding out as a business requires more than just a good product or service. It demands an exceptional customer experience, from their…
Adam Horlock·Jun 13, 2024Don’t Destroy Your Customers’ Experience: You Need a Real Customer Journey StrategyWhether a startup, small or medium business, or even a publically traded Fortune 500, every customer’s experience, from awareness to…
Adam Horlock·Feb 24, 2024Strategy First, Strategy Always: The Myth and Mandate of Strategy Before ActionNavigating the treacherous waters of competitive markets, brand positioning, and fickle consumer affinities requires more than just a…
Adam Horlock·Feb 1, 2024How to Lose $1.9 Trillion By Making Your Team UnhappyPhoto by Alex Kotliarskyi on Unsplash
