This philosophy is at the core of a new strategic partnership between Epic Pivot and Edit Media. Our two firms are reimagining what it means to help mid-sized and large businesses thrive, offering an approach centered on deep customer understanding, innovation, and purposeful strategy.

The leadership teams of Epic Pivot and Edit Media

Why This Partnership Matters

Businesses that have followed trends, implemented one-size-fits-all solutions, or relied on data alone to make decisions typically lose. Instead, companies that focus on meeting real human needs and align their strategies with those needs tend to generate higher customer loyalty, greater market share, and more sustainable growth.

Companies that Listen, Companies that Win

At its heart, this partnership offers companies a smarter way to prepare for the future. By bridging Epic Pivot’s 17+ years of expertise in organizational transformation with Edit Media’s award-winning storytelling, marketing, and communications capabilities, the partnership allows organizations to capitalize on customer insights and turn them into actionable strategies.

For example, consider businesses facing major shifts in customer preferences. Instead of guessing how to respond or reacting too late, these organizations can tap into Epic Pivot’s experience guiding privately held and Fortune 1000 companies through strategic change. They’ll also benefit from Edit Media’s proven ability to turn insights into compelling brand stories that drive loyalty, engagement, and impact.

Proven Track Records, Real Results

With combined expertise, this partnership is designed to offer business leaders a full suite of services to address today’s challenges while positioning them to thrive in the future.

Epic Pivot

With a strong foundation in transformation and innovation, Epic Pivot has worked with a wide range of clients — Fortune 1000 brands, private equity firms, and even nonprofits — to guide them through change. Their team’s focus on human-centric design ensures that every decision is rooted in meeting real customer needs.

Edit Media

Through content that resonates and strategies that deliver results, Edit Media turns insights into action. Their work has helped brands align their message with their purpose while enhancing performance and delivering measurable business impact.

From Insight to Impact

This partnership represents a powerful opportunity for organizations to align their strategies with customers’ values. Companies that invest in deeper listening elevate their customer experience and create roadmaps that are adaptable, resilient, and capable of unlocking significant long-term growth.

If you’re a CEO, part of the C-Suite, or a business owner seeking to redefine success in a rapidly evolving market, Epic Pivot and Edit Media are here to help you turn insight into impact. We can help you rise above uncertainty, align your team around a clear purpose, and deliver meaningful results.

• Boston Herald
• Epic Pivot and Edit Media Form Strategic Partnership to Help Businesses Thrive Through Uncertain Times
• Epic Pivot and Edit Media Announce New Strategic Partnership to Help Businesses Thrive Through Uncertain Times

From Humble Beginnings to a Global Mission

Launched in 2012 by Dr. James Barnes, Bricks-to-Clicks® was created out of a simple yet vital need — to help small businesses transition to the online marketplace with less risk, fewer wasted resources, and more impactful results. The program began with a single coaching session focused on supporting a local tourism festival in Woodville, MS, and has since grown into a nationally recognized marketing initiative.

Throughout its evolution, Bricks-to-Clicks® has maintained a practical, results-driven approach. This focus has allowed the program to grow exponentially, helping 15,473 entrepreneurs worldwide — including 4,038 veteran business owners through the Boots to Business initiative at Mississippi State’s College of Business. The program has supported entrepreneurs from as close as the Mississippi Delta to as far away as Germany, South Korea, Iraq, and Guam.

Bricks-to-Clicks® has expanded its offerings with workshops, conferences, and masterclasses across the United States. Courses like “Master Your Marketing” and highly accessible free resources enable business owners to refine their digital strategies, elevate their brands, and create sustainable growth.

Practical Solutions for Real Challenges

An essential element of Bricks-to-Clicks®’ success lies in its ability to address the practical challenges entrepreneurs face when entering the online marketplace. Many business owners waste thousands of dollars annually on ineffective digital marketing campaigns, unaware of how to strategize effectively in a fast-changing digital world. The program empowers entrepreneurs to make confident, data-driven decisions by simplifying complex marketing concepts into actionable insights.

For example, live, interactive courses such as “5 Marketing Strategies to Grow Your Business” and “Marketing Made Easy with AI Tools” introduce participants to cost-effective techniques and emerging technologies. These sessions provide tools to meet short-term goals and build a long-term foundation for success.

Bricks-to-Clicks® also emphasizes the importance of community. Through resources like the bi-monthly Traction newsletter, personalized coaching, and networking opportunities among like-minded business owners, participants gain more than just technical skills; they gain access to an ecosystem of support that inspires continuous improvement.

Building a Global Legacy

Over the past 13 years, the Bricks-to-Clicks® program has grown remarkably, becoming a trusted resource for entrepreneurs worldwide. Beyond its direct impact, the program’s commitment to staying ahead of trends ensures that entrepreneurs receive cutting-edge educational resources. Notable achievements include the creation of the Website Mini-Masterclass and a podcast series hosted by Dr. Barnes himself, aimed at sharing valuable insights about digital marketing strategies.

Debbie Scott, Director, Boots to Business Revenue Readiness Program, College of Business, Mississippi State University, said “Dr. Barnes has taught personal branding, and social media marketing to 85 cohorts with over 1300 graduates and personally mentored countless individual students providing feedback on their social media marketing messaging. As an example, one of our recent graduates is a current Garrison Commander in a post in South Korea. Dr. Barnes was his mentor and provided feedback for revising his website. COL Ballanco was so appreciative and impressed with the results, he sent Dr. Barnes his commander’s coin, which is very special in the military arena.”

Looking ahead, the program plans to release four new masterclasses in 2025, focusing on emerging trends and technologies that will shape the future of the digital marketplace. Whether harnessing AI’s power, optimizing e-commerce strategies, or developing advanced social media campaigns, Bricks-to-Clicks® is poised to remain at the forefront of innovation.

A Commitment to Entrepreneurial Empowerment

At its core, Bricks-to-Clicks® is more than just a marketing training program; it’s a movement dedicated to reshaping how entrepreneurs approach the challenges of the digital landscape. Its success lies in its practical approach, dedication to innovation, and unwavering belief in community-building. By making its resources globally accessible, Bricks-to-Clicks® ensures that entrepreneurs from all walks of life can access the tools they need to succeed.

For business leaders, innovators, and entrepreneurs eager to take their operations to the next level, Bricks-to-Clicks® represents an opportunity and a proven pathway to tangible results. Thirteen years in, Mississippi State University’s Bricks-to-Clicks® program continues leading businesses to transition from brick-and-mortar ventures into thriving digital enterprises.

Learn more about Bricks-to-Clicks® here:

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