When Flow Blockchain set out to relaunch its rewards program, the team wanted more than a fresh coat of paint. They needed a growth engine that could:

• Re‑ignite user enthusiasm by tracking real time contributions across top dApps
• Deepen liquidity by rewarding bridging and liquidity provision on DEXes
• Offer context-rich vs one-size fits all rewards for quality contributions

Why Flow Turned to Snag

Flow previously ran an in-house points system as existing solutions didn’t support their custom needs. Quickly, Flow realized that managing a high-quality points system alongside core priorities was unsustainable and a major drain on resources. Together we partnered on a three pronged roll-out to upgrade their loyalty system by:

• Using Snag’s Rewards Shop. This unlocked real utility for their points.
• Using Snag’s ecosystem hub to drive meaningful dApp contributions.
• Migrating the backend to Snag’s loyalty logic and offchain ledger using Snag as their full loyalty operating system. This enabled seamless tracking and management of points.

All in all, Snag offered a full‑stack loyalty OS — quest logic, DeFi integrations, rewards distribution, analytics, and a customizable front end — all in one place and shipped in weeks, not months.

Building a Growth Engine

1. Unified user experience: Users now track quests, points, and redemptions in a single dashboard with built-in Flow wallet. This enables seamless onboarding into the Flow EVM ecosystem, and a familiar experience for current users.
2. Rewarding high-impact contributions: Borrowing, lending, or swapping on Flow’s flagship protocols (i.e., Kitty Punch) or playing industry‑leading games like Cryptokitties are ways users can engage that directly impact Flow’s goals.
3. Points utility: Points are real currency in Flow’s ecosystem. Users can enter sweepstakes or purchase NFTs and physical items with Snag’s rewards distribution toolkit.
4. Self‑serve: Flow can customize the frontend, list apps, configure quests, and make data driven decisions with robust reporting and anti-Sybil analytics.

Results

• 817.7k monthly active users: Active users grew by 162% M/M.
• 13.8M onchain transactions: Full ecosystem quests (gaming, NFTs, DeFi) and rewards minted on Flow EVM drove a 57% increase in onchain txns from May to June.
• 28.3% increase in DeFi TVL: Deeper liquidity on it’s EVM chain with complex onchain quest logic.
• 172% increase in active developers: By leveraging their traffic platform as a value add for Flow EVM, building on the chain became more appealing.

“The Flow Foundation had a specific vision to support builders by rewarding users with onchain and offchain prizes for discovering and enjoying apps. No existing tools had the flexibility and breadth to help Flow accomplish this lofty goal. Snag solutions has been instrumental in helping Flow realize this vision and support app developers. The community that has grown up around the rewards program is a testament to the great work of both teams. The foundation is excited to keep pushing the boundaries of what is possible in support and distribution of apps!”

- Zach Le, Product Lead

Why It Worked

The unified rewards platform empowered Flow to take control of the chain’s growth. Real‑time dashboards, complete loyalty logic, and a no-code admin dashboard allowed the Flow team to fine tune quests each week and drive metrics that matter, while app success created developer FOMO that pulled new projects into build on Flow.

Flow’s partnership with Snag shows how a well‑designed rewards layer can accelerate the growth of an entire ecosystem. If you’re looking to ignite authentic on‑chain engagement, Snag is ready to help.

Flow’s Rewards Program V2: Supercharging an Entire Ecosystem with Snag was originally published in Snag Solutions on Medium, where people are continuing the conversation by highlighting and responding to this story.

Crypto incentives have devolved into a zero-sum game. Community members now expect to participate with zero investment, and projects have adapted to the reality that most users contribute zero value due to the high percentage of bots and farmers. User expectations are fair given the high % of projects running out of funds after NFT & token sales. Projects, in turn, tolerate low-quality users to meet metrics required for funding and CEX listings. At the end of the day, token incentives are fundamentally broken for both users and projects.

At its core, Web3 incentives are broken for three key reasons:

1. Sybil activity is not only rampant — it’s often necessary for pre-launch projects as they build hype, but it’s harmful to reward these users.
2. Crypto Twitter villainizes high spend requirements, claiming they favor whales, leading projects to prioritize easily farmed social signals over genuine financial commitment.
3. Token distribution is either over-engineered or neglected. Most commonly they either:

• Overallocate for the initial TGE.
• Fail to distribute tokens at regular intervals following TGE losing momentum.

Background

Airdrops

Let’s start at the beginning of the story for airdrops from $UNI to today. Uniswap CEO Hayden Adams’ famous tweet proved prophetic, “At the time we said to ourselves ‘no one can ever replicate this’ because every future airdrop will be gamed.” Today, industrial-scale airdrop farming distorts metrics, presenting artificial product-market fit. In reality, a highly engaged community of 10K–100K real users can drive billion-dollar FDVs.

When Uniswap launched, it allocated tokens proportionally to the value created for the network — without needing to account for the 90%+ of volume driven by bots like projects do today. Since then, rising expectations of token rewards for minimal effort have reshaped the industry, creating a culture where users expect meaningful rewards without taking financial risk.

Points

Point programs took crypto by storm in ’23, allowing dApp developers to drive engagement through leaderboards encouraging key contributions tied to future token rewards. This adds surface area to identify Sybils and optimize for value.

Point launches that have shaped the meta:

1. Blur was one of the first scaled dApps to use points to incentivize sell-side (listings) and then buy-side (offers) liquidity, hyperfinancializing NFTs at the expense of asset value.
2. PortalCoin was the first token to launch by using points to capture mindshare using memetic incentives and tapping into X similar to Kaito.
3. Friend.Tech scaled to reach both CT and real celebs by leveraging referrals and key trading as the two key inputs to points. (Marketing + financial)

While these examples haven’t maintained market fit, leading protocols like EigenLayer and LayerZero have leveraged similar mechanics and become Web3 mainstays with Eigen leaving the majority of token in reserve for future campaigns.

Mindshare

The most recent crypto cycle — defined by memecoins — was even more speculative than the ICO boom of 2017 or the DeFi + NFT wave of 2021. With users increasingly pushing for zero-risk earning, and social contributions becoming increasingly obviously botted, Kaito took over the farming conversation by letting other projects pay for visibility on X via user content. Kaito attracted the top voices in the space and drove the majority of conversation on X, and then harnessed the community built through the $KAITO launch to generate content for other upcoming TGEs. This strategy led to a billion $$ token outcome with some real defensibility.

But as seen in the collapse of $LOUD, following a Loudio campaign that dominated both the leaderboard and timeline, attention alone doesn’t create value. $LOUD is now ❤M FDV. Kaito is unique in that it uses social farming as proof-of-fit for their core social intelligence product.

Where We Go Now

While metas tend to linger, and mindshare will likely remain a hot topic on CT, our belief at Snag is that point systems should be both additive to UX and treated as a tool to optimize token spend as a marketing cost — just like any other P&L line item. The most damaging detour we’ve seen is the devaluation of financial contributions as a requirement for token rewards.

There are three types of contribution any dApp needs to care about:

1. Financial — Holding and trading tokens/NFTs drives sustainable revenue and floor prices.
2. Marketing — Referrals and social sharing feed user acquisition and project awareness.
3. Engagement — Core activities like validating transactions, contributing code, generating testnet transactions, or gaming build product strength and require user time.

The best point programs track all three contribution types as inputs, and require financial contributions as a key input to earn meaningful token rewards.

Snag is building developer APIs and self-serve tools to make integrating sophisticated point systems simple for any blockchain or dApp. Today, we’re delivering results for FLOW via self-serve tools, OpenSea via API, and top pre-TGE projects like Camp Network via our mobile App Hub and desktop APIs for incentivized testnets.

Our DMs are open — we’d love to help you build a sustainable reward program that empowers long-term believers.

Why Incentives Are Broken was originally published in Snag Solutions on Medium, where people are continuing the conversation by highlighting and responding to this story.

Apechain needed a partner with experience in scaling growth

After working with Yuga through the PROOF & Moonbirds community Snag extended the relationship to support everything loyalty for Apechain leveraging their robust set of self serve capabilities and expertise in program gamification. With a tight timeline, new ecosystem infrastructure, and ambitious community expectations, our team stepped in to support go-to-market execution, ecosystem development, and growth from the ground up.

The result? ApeChain engaged 250k users completed 430K quests and trading 100,000’s of thousands of NFTs across 95 collect to become a destination for consumer crypto building culture on the blockchain.

The Challenge

Launching a new chain requires focus on both technology and community. ApeChain needed a growth partner to:

• Educate and onboard early users
• Drive consistent onchain activity while keeping things FUN!
• Set up the infrastructure for ecosystem growth via a customplatform that reflected the ApeChain brand.
• Differentiate their GTM with dApps by supporting partners directly with top-down traffic

Apechain launched with 56 app partners and has expanded to thousands of active developers, with projects launching daily driven by the strength of their onchain community driving meaningful transaction volume for projects. Snag’s role is to accelerate ecosystem traction and development.

Leveraging off-the-shelf onchain logic and complete tooling to achieve success

Apechain leveraged Snag’s complete loyalty toolkit to create engaging quests for their NFT community, incentivizing trading and volume while using referrals and social quests to onboard new users. All within a custom frontend experience via the Snag platform, users were able to accumulate points based on NFT purchases with stacking multiplier logic. Users could also delegate their points to selected NFT communities to create competition and gamify the leaderboard experience.

With Snag’s off-the-shelf platform, Apechain was able to manage all program logic and launch new quests multiple times a week to keep the program fresh. Snag also support the programs gamified project leaderboard that let onchain communities participate to earn.

Results

The impact was immediate and sustained:

• 📈 250k+ active program participants
• ⛓️ Highest ever blocks and block rewards just 3 days after launch
• 💥 Token price more than doubled from $0.87 to $1.95 (Oct 20 — Dec 4)
• 📊 Unique Addresses grew by >46,000% from program launch to date

All of this was driven by the systems we built — no airdrop, no hype cycle, just raw usage.

What’s Next

Snag’s ability to customize ApeChain’s platform based on their goals is why we’re the go-to platform for teams looking for authentic growth. With Season 3 on the way and a hardened community with a built in growth platform for dApps, ApeChain is now positioned to onboard top-tier consumer protocols and gaming experiences.

If you’re a business looking to onboard more users, drive authentic engagement, and optimize token rewards, Snag provides the support you need to reach these goals.

ApeChain’s Road to 250k+ Active Program Participants was originally published in Snag Solutions on Medium, where people are continuing the conversation by highlighting and responding to this story.

What Camp Network Was Looking for in a Points Partner

Camp Network, an autonomous IP Layer 1 Blockchain, faced a pivotal challenge: finding a growth platform capable of powering their ambitious partner program. They needed a solution that could handle complex custom logic, support dynamic incentives, and seamlessly integrate with their broader ecosystem. They sought a partner that offered a full feature set with self-serve program management — eliminating the need for constant intervention — so they could iterate on their changing KPIs and use a data-driven approach to improve the point program over time.

After evaluating several options, they chose Snag for its unparalleled flexibility, feature depth, and proven track record of delivering exceptional growth.

Rebecca Lowe, from Camp Network: “After doing an exhaustive search for the right partner to help us grow our community and our ecosystem, we decided to work with Snag — and it was the best decision we could have made! I can self-serve to build quests on the fly and have access to immediate, thorough data that helps me make up to the minute decisions on content. The ability to launch mints for our community with no effort has been extraordinary in creating shared lore and more brand awareness.”

Leveraging Custom Logic and Referrals to Achieve Their Goals

By leveraging Snag’s advanced loyalty logic, Camp Network designed a points system that rewarded both individual actions and community collaboration. This included implementing dynamic referral logic where rewards were only triggered if the referred user completed 30 quests, fostering quality engagement rather than surface-level growth.

Additionally, Camp Network utilized Snag’s multiplier logic to encourage virality, smart contract event rule to reward onchain engagement in partner applications, daily check-ins, and more. Their goal was to create a viral engagement loop while driving real onchain activity to partner applications to augment their ecosystem development efforts.

Evolution of the Program

What started as a simple X and Discord focused rewards program quickly evolved into the backbone of Camp Network’s ecosystem. With Snag’s comprehensive data analytics, Camp Network understood program attribution and was able to iterate on live performance. Progressive metrics highlighted their success: daily active users grew from 1,500 to >150,000, and total quests completed skyrocketed from 500,000 to >45 million to date. Camp Network was able to leverage this parabolic growth into a staggering $25M fundraise, and later replicated this success by using Snag for their incentivized testnet, Climb to the Summit.

Seasonal gamified “quests” and challenges, such as a holiday-themed minting event, encouraged users to engage and earn limited-edition digital collectibles. Using Snag’s custom minting tools Camp Network was able to create exclusive onchain rewards listed in points, enabling seamless distribution of exclusive NFTs, which became powerful tools for driving loyalty and retention.

Real-time insights from Snag’s analytics dashboard empowered Camp Network to make data-driven improvements. This iterative process allowed them to grow their user base making this platform a cornerstone of their partner offering. In one instance Camp Network was able to drive 15,000 new X followers to a single partner in record-fast timing.

Results: Using Snag as the Growth Platform for Their Ecosystem

The results speak for themselves. In a little over 6 months, Camp Network’s partnership with Snag transformed their community growth trajectory:

• $25M Funding Round: Snag’s rewards platform accelerated adoption of Camp Network tech and dozens of more developers onboarded to it’s Layer 1 blockchain. Supporting their fundraising process.
• >800,000 unique wallets: Driven by an intelligent referrals system, complex gamification, and community collaboration.
• >150,000 DAUs: 19% of unique wallets are interacting daily, a 9,900% increase from program start with only 1,500 DAUs.
• >45 million quests completed: Gamified challenges, limited time rewards, and referral campaigns fueled exponential engagement.
• >30M onchain transactions: Program engagement has translated to millions of onchain transactions, accelerating network growth.
• 10s of thousands of followers for partner projects: Camp Network’s partner applications raved about the real traffic and success the points program was able to drive for them. Some even asked Camp to slow things down as community managers couldn’t handle the increased traffic.

These outcomes illustrate Snag’s unmatched ability to turn ambitious goals into reality with a complete solution for blockchains and applications.

Why Others Should Look to Snag to Cultivate a Rich Ecosystem

Camp Network’s success underscores why Snag is the go-to platform for organizations aiming to build thriving partner ecosystems. With a product designed for completeness and flexibility, Snag combines advanced features like custom logic, robust analytics, and user friendly frontend experiences with a data-driven approach that evolves programs based on measurable outcomes.

For businesses seeking to create a self-sustaining, community-first experience, Snag provides the foundation to unlock growth at scale. Camp Network’s journey is a testament to what’s possible when you pair forward-thinking vision with a partner who delivers results.

Building a Thriving Ecosystem: How Camp Network Transformed Growth with Snag was originally published in Snag Solutions on Medium, where people are continuing the conversation by highlighting and responding to this story.

In an increasingly competitive gaming industry with limited users MixieAI was in need of a solution to gather the attention of their target customer by increasing their reach in Web3 gaming. They reached out to Snag to help them create an engaging platform aiming to cultivate a a tight knit community of AI + Gaming evangelists.

https://universe.mixie.ai/loyalty

What they were looking for

MixieAI was looking to scale authentic user engagement across their social media channels, with X as the main channel. Their primary goal was audience growth. X was filled with low effort ‘airdrop farmers’ who like and unlike posts, or comment gibberish, leading to fake engagement Many projects failed to gauge user quality negatively impacting their business.

Per Mixie’s request Snag created multiple applications to gauge user quality, including the use of AI in anti-sybil. The first method to guarantee a user completed their quest was tracking their click path when they enter the site (X in this case) and if the user doesn’t complete a specific action (i.e repost) then they are not awarded with points. The second being using the X API to track likes, reposts, and comments more frequently which allows for greater scale. Snag also set up anti-sybil guardrails and rules that would allow MixieAI to further count on the quality of their data and overall point program.

Additionally, the X API unlocked capabilities not available with tracking click path. Including ‘Pacmoon’ like quests, requested by many, to reward content creation by distributing an outsized number of points to posts liked by the main project’s X account. Another rule only available using the X API is rewarding the use of a specific hashtag across X.

Scaling Point Programs

As we built out loyalty for Mixie we invested in robust architecture to ensure the program scales with peak site traffic. Snag was able to provide MixieAI an all-in-one platform to create, manage, and delete rules based on what is & is not working to best optimize their program, and by building the program this way are now able to build new loyalty platforms in a matter of days.

Not only is it extremely easy to create new rules via the Snag backend but Mixie was able to access all loyalty user data via the Snag API. Due to the architecture of the Snag API we’re able to integrate additional platform data (i.e Zealy, Galxe, or any custom platform) as an additional layer to partner point programs to incentivize authentic contributors.

The Results

Only a week after program launch Mixie started seeing exponential growth. They had started off averaging <100 likes/post with 2k likes/post being the most recent benchmark. Mixie also created direct quests to follow their core team, and since K2 has seen a 33x increase in follower count (2k → 67k) and David, Mixie’s CIO, is sitting at 91.7k X followers.

Most importantly, these numbers are sustainable. Due to the anti-sybil guidelines and the intricate ruleset set up for Mixie they’ve been able to to cultivate an authentic user base of 200k+ by growing their audience >300% over 7 months.

Conclusion

MixieAI came to Snag looking for a solution to improve user engagement while targeting real users on a platform filled with bots and financially incentivized actors. We were able to provide a robust point program, with anti-sybil protections, that allowed for the engagement and scalability of Mixie’s community.

We’re excited to continue helping MixieAI incentivize real user growth over the coming seasons with upgrades to their loyalty program, from point spend to new ways to engage.

MixieAI’s path to thousands of likes per post was originally published in Snag Solutions on Medium, where people are continuing the conversation by highlighting and responding to this story.

Introduction

In Web3 scalability and maintainability are paramount. That’s why Snag evolved its API documentation and process for version 2 (V2) of its API, tackling challenges related to type safety, scalability, and developer experience. We utilized the latest technologies and methodologies to create a robust, type-safe API and documentation system that not only meets our current needs but sets us up for future growth.

From White-Label Marketplace to Loyalty Solutions

Snag began its journey as a white-label marketplace solution, empowering hundreds of projects to improve their digital product. Today we help top projects and blockchains like Pudgy Penguins, Flow, Apechain, Yuga, Wilder World, Jarritos, Rolling Loud and dozens of other top brands who leverage blockchain onboard new users and drive engagement. As our client base grew, so did their needs, our partners sought innovative ways to engage their communities, particularly through our API-based loyalty solution which can be adapted to any front end experience.

With last month’s v2 Docs release we migrated our endpoints to ts-rest, revamped our documentation page with Mintlify, and deployed a new SDK, dramatically improving the developer experience for our partners.

Developing the Loyalty Engine

The Double Entry Ledger: Auditability and Data Consistency

To meet this demand, we developed a loyalty engine consisting of two main components: the ledger and the rule engine. At the heart of this system is our double-entry ledger, which offers significant benefits like auditability and data consistency. Every transaction is recorded in multiple places, ensuring that our partners can trust the integrity of their loyalty programs.

Loyalty Rules and Templates

We consistently release new loyalty rules — approximately one every week — and have amassed a comprehensive collection to cater to diverse partner needs. These rules are served through our loyalty template, which, much like our marketplace template, allows partners to customize almost every aspect via our admin panel while maintaining out of the box compatibility with our loyalty engine.

Scaling for High Throughput

As we expanded, ensuring that our loyalty rules function seamlessly under high throughput became mission-critical. We needed to guarantee that our system could handle the significant demands of our largest partners without compromising performance or reliability.

Exposing Endpoints for Deeper Integration

Initial API Exposure and Documentation with Swagger

Recognizing the need for deeper integration with our partners’ existing digital properties, we exposed our transaction endpoints. This move allowed developers to award points in an auditable way through our API. To document these external endpoints, we used Swagger comments — multi-line comments within the endpoint code that describe the resource. This approach enabled us to create an OpenAPI specification easily and host it through our existing application.

Expanding to Internal Endpoints

As our partners’ needs grew, requiring fully customized loyalty frontends, we started exposing our internal endpoints. We maintained the same pattern of using YAML documentation above each endpoint. This strategy initially worked well, but as the number of endpoints increased, cracks began to show.

The Documentation Challenge

Maintaining a few Swagger comments was manageable, but with over 20 endpoints, our documentation started to drift out of sync with the actual code. We needed a solution — and fast. Our requirements were clear:

• Auto-documentation: Reduce manual overhead in maintaining docs.
• Minimal Build Impact: Avoid significant increases in build and dev server times.
• Full Type Safety: Ensure that our API contracts are type-safe.

Evaluating Solutions: TRPC vs. Ts-rest

TRPC: Strengths and Limitations

We first considered TRPC, however, TRPC would convert our RESTful endpoints into RPC endpoints, which was a dealbreaker for us. We needed to maintain REST compatibility to allow simple operations, and with our substantial number of endpoints, TRPC could impact the development experience for the team.

Ts-rest: Checking All the Boxes

Enter Ts-rest. This solution met all our criteria:

• Maintains REST Endpoints: No need to shift to RPC.
• Incrementally Adoptable Client: Allows for gradual integration.
• No Build Step: Simplifies the build process.
• Minimal Performance Penalty: Efficient and lightweight.
• OpenAPI Spec Generation: Can generate specs directly from the contract.

Migrating to Ts-rest

Typing All Requests and Responses

Our endpoints had expanded organically, resulting in some lacking types on the server side. Ts-rest requires all requests and responses to be fully typed, which posed the biggest challenge in our migration. We tackled this by adding request and response types to Zod schemas and documenting them with OpenAPI.

Incremental Updates and Integration

We approached the migration methodically, updating each endpoint one by one to ensure full type safety. We pushed incremental updates, closely monitoring for any issues before proceeding to the next endpoint. This careful strategy allowed us to maintain stability throughout the transition.

Combining Legacy Docs with OpenAPI Spec

To ensure a seamless experience for our partners, we combined our legacy documentation with the new OpenAPI spec. This approach provided a continuous API docs page, bridging the gap between old and new and making the transition smoother for everyone involved.

The Power of Type Safety

Achieving type safety created complete confidence in our generated OpenAPI spec. If any changes occur downstream of the endpoints, the application won’t build, alerting us to discrepancies immediately. This self-documenting code ensures that any changes to response schemas are automatically reflected in the documentation, significantly increasing our team’s confidence and development speed.

Enhancing Documentation with Mintlify

While our self-generated Swagger docs were functional, they were still in the out of the box open source swagger ui. We wanted our documentation to look polished and professional, especially for our business development team and partners. We chose Mintlify for our documentation needs due to its zero-dependency setup, sleek design, and ease of development.

Auto-Generating SDKs with Stainless

Leveraging our OpenAPI spec, we found it straightforward to auto-generate an SDK wrapper for all our endpoints. We utilized Stainless to generate our TypeScript client, which has been working flawlessly. As we update our spec, Stainless creates a new SDK release that we can test and deploy to npm. This setup also provides the flexibility to generate clients in other languages based on our partners’ needs.

Key Learnings

Types Are Your Friend: Incorporating types pays dividends in the long run. Retrofitting types into an existing codebase is cumbersome, so we advocate for a type safety strategy early in development when building for scale.

The Value of Ts-rest: Ts-rest proved to be an invaluable tool in our transition. The active community on their Discord channel was instrumental when facing issues, and highly recommend considering Ts-rest for projects that require strong type safety.

Compiling Docs from Code: Expecting developers to manually maintain a Swagger spec works at small scale, but becomes untenable with growth. Compiling documentation directly from the code ensures accuracy, reducing discrepancies with the codebase.

Conclusion

Our journey to revamp the Snag V2 documentation was filled with challenges and learning opportunities. By embracing type safety and leveraging tools like Ts-rest, Mintlify, and Stainless, we ended up building a scalable, maintainable, and developer-friendly API documentation process. This transformation has not only enhanced our team’s efficiency but also improved the experience for our partners and developers while setting us up for growth so we can continue to meet the evolving needs of our partners.

Snag V2 Docs Journey: Building a Type-Safe, Scalable API Documentation Process was originally published in Snag Solutions on Medium, where people are continuing the conversation by highlighting and responding to this story.

Today, Snag Solutions is proud to announce the launch of our creator portal, a complete suite of marketplace, content, and community management tools, as a self-serve offering for the industry. Any creator can now build, customize, and manage a marketplace with an embedded micro-social network, and access Snag’s full suite of features, all with no set up fee or monthly maintenance cost.

This set of self-serve tools is now available at get.snagsolutions.io, and offers dozens of features and customizations, allowing top brands and creators to utilize their own brand assets & achieve their project-specific goals. This is a fundamental shift in how NFT businesses can market their collection(s), enforce royalties, and grow their communities.

Since launching last year, Snag has focused on building the best product for top native brands, including communities like ApeCoin DAO, World of Women, Rug Radio, and A Kid Called Beast, defining their roadmap based on real world feedback to incorporate critical features like peer to peer trading, UI customizations, and admin + social tooling to let creators manage + centralize communications via their own micro-social network.

Snag’s mission to support creators of all types is perhaps best exemplified through their new partner, Gyrenauts, a charity focused project that’s also launching today. Gyrneauts was already locked into a 10/15 launch date when OpenSea announced that they were abandoning creator royalties, providing a difficult challenge for the team. Luckily, Gyrenauts reached out to Snag for help launching a custom marketplace to enforce royalties and highlight their brand, allowing them to overcome this challenge and continue their noble path. In addition, Snag is waiving all fees in support of the #Regen mission.

Gyrenaut’s founder, Duncan Rogoff, said, “We’re beyond grateful to the Snag Solutions team for believing in our mission and helping us navigate the royalties landscape and providing such quick access to the same technology used by top brands like ApeCoin.” The marketplace is available at marketplace.gyrenauts.io.

Snag’s marketplaces enforce royalties by default, but as with all settings and features, gives creators control to choose. Snag CEO Zach Heerwagen said, “As we looked at competitive self-serve products (Rarible, Firstmate), we saw the need to offer all creators the ability to customize the experience and pull in our full set of available features to offer the experience their holders deserve. We started Snag with the goal of building ‘Shopify for NFT’s,’ and while our vision expanded dramatically to include loyalty tooling, API’s, and SDK’s, the quality of user experience stands out clearly as best in class. We’re thrilled to share with the world and give creators the tooling they need to push the category forward.”

To encourage founders to take advantage, Snag will be waiving fees for creators who set up their marketplaces this month, with zero fees through the end of year, as they build their own channel. After January 1st, Snag will take 1% on native transactions that sell through their marketplace with royalties included, so they only profit when helping creators monetize.

How we differentiate:

When listening to and building for the biggest brands in the space, it’s easy to innovate just by listening, there are three clear differences vs. anything available on the market today:

1) Completely customizable: In our experience building the white label biz at DoorDash, the number one value prop to brands was control of the customer experience to match their brand. We’re launching with 6 available color customizations + custom fonts, and each collection can be individually customized to tailor the experience, even within your ecosystem. Your changes are visible in our self-serve tool via the ‘preview’ module to help you check your work as you go.

2) Your Content AND Community Management System: We’re building marketplaces as a hub for communities, with embedded social profiles, feeds, and member directories gated to holders. We offer listing & purchase notifications to keep users coming back, along with email announcements when creators add announcements. We provide creator control of app real estate as well with admin controls to create banners and merchandise the marketplace and social feed.

3) The most robust marketplace feature set: Even before layering in the most available customizations and intuitive set up via self-serve, we built the richest feature-set, with P2P Trading, social, and multi-asset listing with aggregation to OpenSea..

We’re thrilled by the number of options we’re launching to the creator portal to start, we also have >50 available out of the box configurations, and enterprise tools including:

1. Our Loyalty Management System: available api-based, or built into your marketplace, we let top brands and creators track + both onchain & offchain contributions like purchasing with royalty, soft-staking, or social engagement via Twitter, Discord, and Instagram.

• These SEC-compliant offchain ‘points’ can be spent onchain for digital assets via our marketplace, or in other mints & digital experiences.

2. We’ve also built SDK’s to embed highly customized purchase & listing flows directly into metaverse and in-game experiences.

We’ll make all of this tooling ‘self-serve’ over time, but if you’re interested in learning more about what we’re building we’d love to chat!

Announcing Snag V2, Our New Self-Serve Creator Portal was originally published in Snag Solutions on Medium, where people are continuing the conversation by highlighting and responding to this story.