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👋 Hola, I am Nick.

I’m not a marketer who learned tech.I’m an engineer who chose marketing.

Spent years building systems used by millions. Then I got tired of watching great technology get explained badly and switched to marketing it. Agency side, client side, startup to enterprise across healthcare, AI, blockchain, contact centers, insurance, and more.

This site is mainly for me. Instead of keeping notes in a ton of different apps and files, it will all go here. I’ve got thousands of files with notes. It’s going to take years. This should be fun.

I also use the site to test bits of design and web technologies. So some things might break here and there or look straight up weird.

Still…feel free to look around.

Latest Updates

It’s only 100 hours long…

Play

40+ years old, still sounds futuristic…

And the lyrics are more relevant today than when they were written.

Play

Hello, I’m trying out a small web app for posting updates since creating markdown files every time is painful!

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Wohoo, it worked!

Ok, I should stop posting pictures of pictures now.

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Previously, I’d written about how I was trying to connect my home network and VPSs.

Turns out life is too short to worry about things like that.

At the end of 2025 I bought a Dell Precision T5820 to use as one big server and installed TrueNAS on it. Basically, the server is a replacement for mini-PCs, Mac Minis, and VPSs. Everything I want runs on the T5820. All my virtual machines and apps. Including backups. And backups of backups.

Everything is only accessible by connecting to my home vpn.

Frankly, this set up feels a lot less stressful to maintain.

TrueNAS has been a bit of a learning curve, so Google Gemini has come in quite helpful. I haven’t run into problems Gemini couldn’t solve without some finagling. Being able to access the Google search engine, Gemini excels at finding solutions to setup issues easily (at least the ones I ran into). Claude and Perplexity were definitely not up to the job.

After meaning to for years, I finally installed NUT (Network UPS Tool) for my UPS.

It took my while because I wanted an independent device to run it that wasn’t mixed up with other servers running virtual machines and containers.

After researching low power devices, I bought a used HP T620 off eBay for $20. I really wanted a Raspberry Pi, but the prices are outragous nowadays and I didn’t want to cobble together all the parts.

I ran into a minor issue configuring NUT, but overall I’m happy with the setup.

Read more updates →