ABOUT!
Meet TW Hansen: used car salesman, landlord, film picture-car coordinator, Milwaukee original — and legally blind. When one of his tenants got word that TW had drunkenly purchased an ambulance using his boss's money, a camera came out. It never really went back down.
Shot over three years by director Max Hey — NOW! MORE! YES! is a 75-minute documentary-comedy that follows TW through the daily chaos of car sales, a growing picture-car rental business, video projects with friends and collaborators, and the mounting tensions that come with trying to do way more at once than most people are willing to. The film's title says it all: it's TW's personal sales philosophy, and an accidental motto for his whole life.
The ambulance becomes the film's unlikely centerpiece — a symbol of the turbulent period TW was navigating — but the real engine is Hansen himself: unguarded, relentlessly busy, and impossible to look away from. Features appearances from filmmakers Mark Borchardt and Gilbert Trejo.
"The day I stop loving weird shit, that's the day my soul has finally totally evaporated."
— TW Hansen
MERCH!
NATURAL Tee
Original Poster Art. Black on Natural.
$30.00
YELLOW TEE
Original Poster Art. Red on Yellow.
$30.00
MINI-POSTER
11×17 in. Printed on heavy matte stock. Designed by Kyle V. James.
$10.00
AIR FRESHENER
NEW CAR SCENT. Also available personalized by TW Hansen.
$10.00–$15.00
WORLD PREMIERE KOOZIES
SOLD OUT
$5.00–$15.00
MORE! COMING SOON!
SCREENINGS!
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APR 22 2026Tickets
Milwaukee Film Festival
Oriental Theatre · Milwaukee, WI
· Filmmaker Q&A to follow
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APR 18 2026Tickets
Milwaukee Film Festival
Oriental Theatre · Milwaukee, WI
· Filmmaker Q&A to follow
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APR 10 2026Past
NorthWestFilmFest
Garneau Theatre · Edmonton, AB
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MAR 13 2025Past
SXSW Film Festival — Final Screening
Alamo Lamar · Austin, TX
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MAR 10 2025Past
SXSW Film Festival — Encore Screening
Alamo Lamar · Austin, TX
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MAR 8 2025Past
SXSW Film Festival — World Premiere
Alamo Lamar · Austin, TX
· Filmmaker Q&A to follow
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SEP 18 2025Past
Chicago Underground Film Festival
ACX Harper Theater · Chicago, IL
· Filmmaker Q&A to follow
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OCT 11 2025Past
FFCGN — International Premiere
Filmpalast · Cologne, Germany
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OCT 12 2025Past
FFCGN — Cologne Festival
Filmpalast · Cologne, Germany
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NOV 6 2025Past
Driftless Film Festival
Temple Theatre · Viroqua, WI
· Filmmaker Q&A to follow
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NOV 22 2025Past
CUFF.docs
Globe Cinema · Calgary, AL
· Filmmaker Q&A to follow
PRESS!
Car & Driver
"the movie is transcendent, a story that results in redemption—vehicular and otherwise—and that we were cheering for the weird protagonist and his weird cars and his weird cohort the entire time."
Shepherd Express
"Now! More! Yes! could be interpreted as a tale of ups and downs, as well as the impermanence of everything."
Josh at the Movies
"An exceptional character study. The film captures Hansen's chaotic life through barebones videography — documenting his various ventures and peculiar decisions."
Screen Zealots
"It unfolds like an old-school human interest newspaper story, offering a hyper-focused yet revealing glimpse into a subculture few knew existed. You may not expect to care about TW Hansen and his fleet of oddball vehicles but by the time the film ends, you’ll be glad you took the ride."
Movie Block
"The emotional depth emerges when the mundane meets the absurd: an ambulance purchase, a camera following every moment, the collision of ambition and consequence."
Reverie Online
"Like American Movie or Errol Morris’ Vernon Florida, Now! More! Yes! is a true document of a one-of-a-kind person, filled with quotable lines and memorable moments. TW Hansen’s passion for creating art will be relatable to anyone who has tried to create their passion project in the face of adversity, whether it’s financial or personal reasons... it has a real feel good happy ending and is a satisfying journey. You will laugh a lot, you will feel emotions and relate at times, and overall, it might just give you more motivation to carve your own path!"
