a multimedia designer shaping visuals across
brand, motion, and web experiences.

A personal passion project I explored, from brand direction to visual identity development. 

The brief stood out to me because it aligned with the kind of purpose I’m drawn to — thoughtful, present, and emotionally grounded. It became a quiet exercise in shaping a brand that values clarity, intention, and refinement in how it speaks and looks.

My first client. One of my favourite brands. I worked closely with my senior designer to build Foreword Coffee from the ground up. Defining its voice, visuals, and personality.

When a brand stands for something real, the work never feels like work — and Foreword was exactly that.

Late nights, no client, full creative control.

Built the brand from scratch, shaping its identity, voice, and visual direction through trial, error, and intentional decisions. This project strengthened both my brand instincts and my ability to sell ideas with clarity.

Freelance gig focused on high-impact static ads. I worked across multiple art directions, tight timelines, and crafting visuals that communicate clearly within seconds.

Transforming silly sketches into visuals that spark joy, making a client’s message memorable and fun. Always an honour to create something tangible!

In collaboration with the team, we developed a brand video for Singapura Finance as part of their rebrand campaign.

I took lead in storyboarding, art direction, and motion design from 00:28 onwards.

A full-circle project that transformed ideas into movement.

Turning static logos into expressive motion that's crafted to connect and be remembered.

YesCPAP offers comprehensive sleep apnea support, designed with care.

Cosmos is a human-centred recruitment agency, built on quality.

Designed to be seen.

I collaborated across multi-platform campaigns, from socials to billboards across Singapore — crafting visuals designed to grab attention, stay memorable, and reach audiences wherever they are.

Emma Chamberlain’s branding for Chamberlain Coffee had me instantly hooked. 

I built a playful mini-site in Adobe Animate to explore how motion, interaction, and personality could amplify an already iconic brand experience.