Nada. Zip. Zilch. 🫰We’re removing the #adtech tax for publishers using @Sovrnholdings Ad Management + Exchange so you have more $$ to own, operate, and grow your business. Learn more
"In partnership with Databricks Marketplace, our clients can get the data they need quickly and efficiently, giving them back precious time to improve the bottom line." - Keith Fagan, VP of Data
Read the press release: bit.ly/49ospIi
Overheard @AdMonsters#Opsny "attention as a metric is an example of viewability on steroids" @peterbcunha. Why? Because providing buyers with analytics on how audiences engage with creative is powerful. Learn more bit.ly/3MQuKzn
Good news! Our certification as a @tag_today Platinum Status member has been renewed. Recertification is an important step in ensuring the continued integrity of certified ad exchanges. #adtechow.ly/PEuN50o7v2E
Overheard: @peterbcunha on @avargasedits piece w/ @justinwohl Work @sovrnholdings is doing with @Salon & others critical to activate scalable PMPs as a foundation for SDAs for mid/longtail pubs. Excited for the rest of the ecosystem to embrace full specs.
Big news today. We're proud to be one of six major ad exchanges to commit to full transparency, efficiency, and fair-market principles.
Let's make programmatic a better space for brands, publishers, and everyone in between.