Live cohort

Become a certified
Content Engineer

Learn how to own AI search visibility for your brand. From the practitioners who defined AEO, alongside marketers already putting it to work.

Teaching the BEST teams in marketing

Bigcommerce

Carta

Gong

Highervisibility

LegalZoom

Notion

Product Marketing Alliance

Stripe

Sunday

Vanta

Webflow

Workleap

Xponent21

Live cohort

Learn alongside other industry leaders

In nine sessions we'll take you from one-off prompts to compounding systems designed for growth. Learn the strategies that have helped leading brands win AI Search.

Self-paced course

Get started with AirOps Foundations

In-depth videos starting with the foundations and ending with compounding systems for Content Engineering. Learn the strategies used by leading brands winning AI search.

Start learning
Quick Tutorials

Small skills that build competitive edge

On-demand product guides organized by feature area. Find exactly what you need to get started building your visibility.

Learn more
Graduate stories

Career-changing results

  • Portrait of Chuck McCarthy

    ChuckMcCarthy

    Director of Client Services, Xponent21

    I can already see that the workflows we built will save countless hours, but even more exciting is the realization that this is just the beginning. The potential impact on both time savings and overall quality of work life is hard to quantify but it's huge. I’m walking away from this experience not only more capable, but genuinely inspired by what’s ahead.

  • Portrait of James Shaw

    JamesShaw

    Head of Content & SEO, Product Marketing Alliance

    I came away from the cohort with the understanding that, provided you have the right ideas and data, anything is possible on this platform. The only real limitation is your own creativity.

  • Portrait of Erik Episcopo

    ErikEpiscopo

    Senior SEO Manager, Wiz

    If you’re trying to bring AI into your marketing processes in a meaningful way, I’d definitely recommend this cohort.

  • Portrait of Rachel Tinker

    RachelTinker

    Director of SEO, Highervisibility

    I’m leaving the cohort not only with the confidence and skills to build new workflows, but a completely new perspective. I now see opportunities everywhere to translate day to day tasks (especially the tedious and mundane ones) into automations that will save so much time and improve how we work.

  • Portrait of Clarissa Chen

    ClarissaChen

    Content Manager, Bigcommerce

    The biggest value for me was being able to build a research-to-publish pipeline that I would actually use in content creation.From SERP analysis and social signals to structured content briefs and localized outputs, while also improving consistency and decision-making.

  • Portrait of Teri Valenzuela

    TeriValenzuela

    Content Manager, Sunday

    I wish I had taken this course sooner.
The AirOps Cohort course is an unlock for any team investing in AI. It delivers in-depth content engineering training, hosts incredible guest speakers and turns you into a pro in just two weeks.

Certifications

Hard earned credentials for hard-won skills

Demonstrate your Content Engineering proficiency across the skillsets that matter today and in the future.

1. AEO Analyst

Reading the field is where every Content Engineer starts. This certification proves you can. You diagnose where your brand shows up in answer engine optimization (AEO), find what's missing, and build the case that gets budget, headcount, and executive attention.

2. Systems Builder

Reading the field is one half of Content Engineering. Building on it is the other. This certification proves you can find the right problem, design a system that solves it, and explain why it matters to the business.

Certification 1
Limited seats

July 2026 cohort:
Enrollment is open

Spots are limited. Get yours while you still can.

Enroll for live cohort