White marble surface with gray veining.
A dark blue background with no identifiable objects or features.

About

Meet the founder

Michelle Rutz owner of Authentik Artistry in Cambridge Ontario.

I’m Michelle, founder of Authentik Artistry

In 2016, I had eyelash extensions applied for the first time, and they all fell off in 24 hours. It was like it was meant to be. I thought, “I could probably do a better job at this,” so I took my first course. Then, I realized it was a lot more intricate than I had originally imagined, and I knew I would need more training to make it work.

I continued it on the side until I lost my job, which was a blessing in disguise because it allowed me to pursue my true passion as my full-time career. I took new classes every six months and built my business into what it is today: a fully booked eyelash, brow, and training studio with long-standing clients who are like family.

Woman sitting on a padded ottoman in a bright, minimalist room with large windows, using a laptop and holding a mug.
Dried pampas

What That Turned Into


Once I was fully in the industry, I didn’t stop at one certification or one system. I kept training, testing techniques, and paying attention to what actually held up on real clients. Over time, that led me into lash lifts, brow services, and eventually teaching other artists who were struggling with the same things I had questions about early on.

I’ve spent the last decade working hands-on with clients, completing over 25 certifications, and continuing my education well past the basics. I’ve trained artists in person and online and introduced advanced lash lift education to my region, all while maintaining an active client studio.

The way I work hasn’t changed much over the years. I take my time, adjust to the individual, and focus on results that grow out cleanly. That same approach is what I bring into both client services and professional training.

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Image

Testimonials
Read what clients are saying about Authentik Artistry