Cortex is Your Optimization Engine
One brain. Thirty-six pairs of eyes. Sentries monitor your performance for every signal that determines your visibility on the platforms relevant to your business. Cortex analyzes what they see, referencing its unified corpus of platform best practices, and recommends optimizations. Every optimization follows an outcome-oriented decision protocol: action - reason - impact.
Cortex is Your Visibility Engine
Four disciplines. 10 platforms. Every digital marketing channel that matters to your business, optimized by a single system. The result: maximum visibility on every platform people use to find you.
Earn visibility for keywords on search engines.
Earn visibility for keywords on AI channels.
Increase site conversion volume and rate.
Search and social paid acquisition.
Bid on keyword visibility on Google's ad networks
Bid on keyword visibility on Amazon results pages
Microsoft Search & Audience
Facebook & Instagram
Get found on ChatGPT
Get found on Gemini
Get found on Perplexity
Get found on Claude
Email, SMS, flows
Spark Ads, Shop, Search
Twelve reasons teams replace their old marketing stack with Cortex.
Cortex's Sentries monitor your accounts on each platform relevant to your business, 24/7. Issues are surfaced and routed for resolution the moment they appear, not the morning a human checks the dashboard.
Most brands pay three or four agencies a premium retainer to manage paid, SEO, CRO, and AI search separately. Cortex collapses all of it into one engine - ten platforms, thirty-six Sentries, four disciplines, one shared brain. Cortex is smarter, faster, and cheaper.
Cortex sees patterns across hundreds of accounts - what worked, what backfired, what was noise. Cortex Optimizers apply the proven wins to your account, so you never pay to learn a mistake another brand already paid for.
The era of humans doing the day-to-day work of digital marketing is obsolete. Cortex surfaces actionable data in real time and ships optimizations at a pace no human could match. Experts manage Cortex's decision making and sign off on every high-stakes call before it goes live.
Compress marketing decisions from months to minutes. Cortex continuously monitors your accounts, surfacing actionable insights in real time. Cortex evaluates, approves, and ships - all in the same minute the insight surfaced.
Cortex projects the expected outcome of every optimization, then measures the actual result against that projection. Each optimization cycle becomes a learning, enabling Cortex to continuously improve.
Cortex does what humans can't: monitor every account every minute, run the math on every signal, and execute the right move every time. No vacations, no human error, no missed opportunities.
Expand your efforts without expanding your team. Cortex handles the work additional humans would have done, so your marketing footprint can grow while your retainer stays flat.
Stop starting from scratch every time someone new steps in. Cortex retains every decision, every winning pattern, and every learning, so each transition picks up exactly where the last one left off.
Act on best practices, not best guesses. Every recommendation Cortex gives you is grounded in a 1.5M-passage corpus of primary-source documentation from search engines and AI channels, so every optimization Cortex ships is rooted in documented practice.
Adapt the day the platform changes, not the quarter after. When a search engine ships a new algorithm, when an AI engine changes how it cites, when a new platform emerges, Cortex absorbs the change. You don't need to switch tools or hire a new expert to keep up.
Cortex doesn't recommend, it reasons. Every decision arrives in three parts: the action proposed, the corpus or track-record citation that justifies it, and the expected impact if you ship it. You see the math before the move.
Canonical platform documentation across paid ads, SEO, ecommerce, analytics, and AI search. Chunked, embedded, and tier-weighted so retrieval surfaces official sources first.
Sentries surface every signal in your account. Cortex evaluates each one against the documented playbook. Only the ones that clear the criteria become Optimizer actions. Below is what that looks like, in real time.
Before a single token of recommendation is generated, Cortex retrieves the relevant pages from a 1.4M-passage primary-source corpus. The model can only write what the corpus can defend.
From a Sentry verdict, a strategist, or an automated audit. e.g. "Is this account’s PMax budget structurally undersized?"
Hybrid BM25 + halfvec(3072) cosine, fused with RRF, reranked by Cohere rerank-v3.5. 142,660 docs across 68 platforms.
Action / Reason / Impact framework. Every claim must trace to a citation from step 2. No source, no claim.
The strategist sees the recommendation, the reasoning, and the exact URLs Cortex relied on. Reviewable in seconds.
Cortex does not guess. Every claim it makes traces back to a specific paragraph in a specific canonical source. Google’s own docs. Meta’s. Shopify’s. Amazon’s. The Search Quality Rater Guidelines. Recommendations that survive a 3 AM audit.
Three sample conversations - each pulling the client’s live account data, applying the corpus, and ending in a one-tap action rather than just an answer.
From a Sentry verdict, a strategist, or an automated audit. e.g. “Is this account’s PMax budget structurally undersized?”
Hybrid BM25 + halfvec(3072) cosine, fused with RRF, reranked by Cohere rerank-v3.5. 142,660 docs across 68 platforms.
Action / Reason / Impact framework. Every claim must trace to a citation from step 2. No source, no claim.
The strategist sees the recommendation, the reasoning, and the exact URLs Cortex relied on. Reviewable in seconds.
Search engines and AI channels weigh dozens of visibility signals when deciding whether to show your business. Cortex has a Sentry for each one - continuously scoring your performance against the platforms’ own documented best practices.
How Googlebot sees your site. robots.txt, noindex, canonical match, sitemap freshness, render budget, coverage errors, Core Web Vitals.
Bing + Copilot + Yahoo + DuckDuckGo. BWT verification, IndexNow, NOARCHIVE/NOCACHE posture, data-snippet directives, Copilot grounding.
Siri, Spotlight, Safari Suggestions across a billion Apple devices. Applebot-Extended split for Apple Intelligence training opt.
OpenAI training-crawler accessibility. Cloudflare AI Audit, WAF interference, SSR reachability, independence from search bot.
ChatGPT Search citation eligibility. Separately controllable from GPTBot training. Catches bundled blocking by Cloudflare AI Audit.
Anthropic's three-bot fleet: training, user-initiated, search. All honor robots.txt independently; sites routinely block one and not the others.
Perplexity citation reach. Two bots (PerplexityBot respects robots, Perplexity-User does not) plus Cloudflare's August 2025 stealth-fetch detection.
Gemini training & grounding posture. Robots.txt token only; no separate UA. Independent of Googlebot ranking - pure policy decision.
ByteDance crawler governance for TikTok recommendation training and Doubao LLM. No first-party docs - third-party fingerprinting only.
Amazon's three-bot fleet. Amazonbot trains, Amzn-SearchBot powers Alexa/Rufus search (does NOT train), Amzn-User handles live consumer queries.
llms.txt spec compliance. 12 rules from llmstxt.org. Letter grading, per-rule prescriptions.
Largest Contentful Paint. Mobile + desktop p75 vs Google's 2.5s threshold, TTFB gate, SSR discoverability, render-blocking, and the LCP image stack (preload, fetchpriority, lazy posture, modern format, dimensions).
Interaction to Next Paint. Mobile + desktop p75 vs Google's 200ms threshold, TBT lab gate, main-thread work, third-party JS share, bundle size, DOM size, unused JavaScript.
Cumulative Layout Shift. Mobile + desktop p75 vs Google's 0.1 threshold, zero shift elements, sized images, font-display posture, viewport meta, late-loading content checks.
Time to First Byte. Mobile + desktop p75 vs Google's 800ms threshold, HTTP/2 adoption, text compression, preconnect hints, CDN detection, stricter origin response gate.
First Contentful Paint. Mobile + desktop p75 vs Google's 1.8s threshold, render-blocking, text compression, font-display, preconnect, third-party origin minimization.
Total Blocking Time. Lighthouse lab proxy for INP. Sum of main-thread blocking time between FCP and TTI in 50ms+ chunks. Surfaces JavaScript-induced interactivity risk before real users feel it.
Lighthouse lab metric measuring how quickly above-the-fold content visually populates. Lower is better; Google's good threshold is 3.4s. Catches render-path regressions invisible to LCP alone.
Time to Interactive. Lab-only metric capturing when the page first becomes reliably interactive (network + main thread quiet). Deprecated from Lighthouse v10 but still useful for trend analysis on legacy bundles.
First Input Delay. Retired by Google on 2024-03-12 in favor of INP. Sentry tracks historical CrUX FID where present so legacy month-over-month dashboards stay continuous through the INP transition.
Google Ads account quality monitoring. Smart Bidding readiness, data sufficiency (15-in-30), budget utilization, Quality Score, Impression Share + Lost IS, RSA + asset coverage, learning-phase status, PMax minimum spend, negatives, and Landing Page Experience.
Microsoft Advertising account quality monitoring. Smart Bidding, UET data sufficiency, budget pacing, Impression Share, Quality Score, LinkedIn Profile Targeting, Microsoft Clarity install, Microsoft Audience Network alignment, Google Ads import, and Landing Page Experience.
Amazon Ads account + listing quality monitoring. Sponsored Products delivery, ACoS health, inventory in-stock, dynamic bidding, A+ Content, listing completeness, review threshold + rating, Brand Registry, Sponsored Brands defense, and DSP audience layering.
Meta Ads account quality monitoring across Facebook + Instagram. Advantage+ activation, Pixel + CAPI data sufficiency, budget pacing, frequency, creative count, learning-phase, audience overlap, lookalike seed size, dynamic catalog ads, and Event Quality Score.
ChatGPT Ads + AI-engine paid placement quality monitoring. Brand pilot eligibility, LLM-readable landing, llms.txt + Organization schema, cross-engine citation (Perplexity/Gemini/Claude), primary-source authority, brand corpus presence (Wikipedia/Wikidata), competitor bid alignment, and session frequency caps.
Product rich result + Google Shopping Merchant Listing + Rufus eligibility. 14 rules covering identifier, condition, return policy, availability, and snippet basics.
Knowledge Panel anchor + AI entity recognition. name, url, logo, sameAs, contactPoint, address, legalName.
Sitelinks Search Box on brand SERPs. SearchAction wiring, urlTemplate placeholder, query-input syntax, publisher reference.
Breadcrumb trail under SERP URL. itemListElement structure, position monotonicity, ListItem name + item URL validity.
Top Stories + Discover eligibility. Article / BlogPosting / NewsArticle. headline, image, datePublished, author, publisher logo, mainEntityOfPage.
ChatGPT / Perplexity / Claude / Gemini citation favorite for direct-answer queries. Question + acceptedAnswer integrity, answer quality, uniqueness.
Star ratings under SERP titles + AI trust signal. AggregateRating completeness, Review author validation, reviewBody quality, dates.
Local pack + Knowledge Panel + GBP enrichment. PostalAddress completeness, opening hours, geo coords, priceRange, aggregateRating.
E-E-A-T author entity for byline-attributed AI citations. name, url, sameAs to authority profiles, jobTitle, worksFor, knowsAbout.
Video rich result + SERP carousel + AI engine video citation. name, description, thumbnailUrl, uploadDate ISO 8601, content/embed URL, duration ISO 8601, publisher.
Stop Guessing. Start Seeing. Get Cortex.
More conversions, lower cost, zero guesswork. Cortex is your digital marketing optimization engine - it knows every platform best practice, monitors and assesses your performance 24/7, and automatically optimizes your accounts. Bring your marketing into the future with Cortex - powered by AI, perfected by experts.
