Last week Special Olympics launched the first episode of Novie Knows – a new podcast from their Inclusion Revolution Radio series.
Working with Special Olympics earlier this year, we designed the new identity for the podcast with a standout look and feel. The creative vision: capture the playful, dynamic energy of host and athlete Novie Craven, reflecting her vibrant personality throughout the brand. We designed the logo and custom typeface along with illustrating the Novie character and supporting graphic shapes and expressive motion graphics that brought the brand to life across video and social content. We created merchandise, apparel, and a suite of tools and templates to help the podcast team activate the new identity with consistency and confidence.
“The new identity creatively defined Novie’s character and gave the podcast a bold and cohesive voice that truly reflected the athlete led energy and Novie’s authentic voice. Our content, our story, and our vibe were all speaking the same visual language. The work didn’t just elevate the podcast—it empowered us to grow it with confidence.”
Nadine Afiouni
Special Olympics International, VP of Design and Global Brand