Great info, Marshall! Thank you!
“People are searching in many different ways… and we really want to focus on meeting our partners where they’re looking for events.” Marshall Pred shares some perspective on where things are headed for Etix — especially around event discovery and data. There’s a clear focus on discovery — whether that’s through Google, other platforms, or integrations like Spotify, where guests can find events and purchase tickets while they’re already engaging with artists. On the data side, one point he keeps coming back to: “The property — the casino — owns the guest data. It’s not ours… we don’t sell it to third party.” From there, it’s about “doubling down on data,” building relationships with Meta and Google, and trying to provide more actionable insights — not just generating clicks, but understanding performance and ROI. #IGA2026 #GamingIndustry #EventDiscovery #Data Sponsored
