PRIVO (Privacy Vaults Online)’s cover photo
PRIVO (Privacy Vaults Online)

PRIVO (Privacy Vaults Online)

Technology, Information and Internet

Dumfries, Virginia 1,901 followers

Leader in Children’s Online Privacy, Age Assurance & Consent Management

About us

PRIVO is a leading authority in children's online privacy, age assurance, minors’ digital identity and consent management. PRIVO's signature Kids Privacy Assured program aids companies in navigating the online privacy landscape from COPPA, GDPR to the Children Codes. Additionally, PRIVO’s specialized suite of cloud-based solutions including age verification, youth registration, and parental consent, enable companies to seamlessly engage with - or block access to - minors. PRIVO has been an FTC-approved COPPA Safe Harbor since 2004, trusted by leading and well-known family brands.

Website
https://www.PRIVO.com
Industry
Technology, Information and Internet
Company size
11-50 employees
Headquarters
Dumfries, Virginia
Type
Privately Held
Founded
2001
Specialties
FTC COPPA Safe Harbor, Single Sign On (SSO) Service, Consent Management, COPPA Certification, Online Children's Privacy, Privacy Compliance, Parental Verification, GDPR Compliance, Customer Identity Access and Management, Age Verification, Student Digital Privacy, kidtech, California AADC, Children's Code, Age Assurance, SaaS, Software as a Service, Digital Identity, and Verifiable Parental Consent

Products

Locations

Employees at PRIVO (Privacy Vaults Online)

Updates

  • Ohio’s Social Media Parental Notification Act is officially back in play. On June 18, a federal appeals court ruled that Ohio may enforce its law requiring certain online platforms and services to obtain verifiable parental consent before allowing users under 16 to access covered social media features. While legal challenges continue, companies can no longer assume the law is on hold. If your platform allows users to create profiles, connect with others, share content, or interact socially online, now is the time to evaluate whether the Ohio law applies to your business and what compliance measures may be required. At PRIVO, we help organizations implement compliant age assurance and verifiable parental consent solutions through our plug-and-play APIs and proven consent management platform, making it easier to meet evolving regulatory requirements without disrupting the user experience. We’ve updated our Ohio compliance overview with the latest developments, key requirements, and who may be impacted. 👉 Read now: https://hubs.li/Q04mjXlS0 #Privacy #ChildrensPrivacy #AgeAssurance #AgeVerification #ParentalConsent #SocialMedia #Ohio #Compliance

    • No alternative text description for this image
  • Congratulations to Azerion on achieving PRIVO COPPA Safe Harbor Certification. As the regulatory landscape continues to evolve, organizations serving children and families need more than promises—they need independent validation that privacy, safety, and compliance are embedded into their operations. We’re honored to recognize Azerion’s commitment to responsible engagement and child-safe digital experiences. Together, we’re helping build a more trusted digital ecosystem for kids and families. #COPPA #KidsPrivacy #DigitalTrust #ChildSafety #PrivacyCompliance

    View organization page for Azerion

    55,622 followers

    A significant milestone for Azerion's Kids Marketplace: we have officially achieved PRIVO COPPA Safe Harbor Certification. This independent certification validates the privacy first and child safe foundations that have been built into our Kids Marketplace from day one, providing brands, agencies and media buyers with trusted third party assurance that compliance, safety and privacy are embedded throughout our platform. As children's digital media consumption continues to evolve, particularly within gaming and interactive environments, and regulatory expectations become increasingly stringent, the need for trusted advertising ecosystems has never been greater. At Azerion, we believe effective engagement with kids and families should never come at the expense of privacy or safety. This certification reinforces our commitment to delivering responsible advertising solutions that balance audience engagement with the highest standards of child protection and regulatory compliance. A huge thank you to the teams across Azerion who have worked tirelessly to make this possible, and to PRIVO (Privacy Vaults Online) for their rigorous assessment and partnership throughout the certification process. As the industry continues to evolve, trusted, transparent and privacy conscious environments will be critical for brands looking to engage family audiences responsibly. Read the full PR here : https://lnkd.in/ej7jMfmE #Azerion #KidsMarketing #FamilyMarketing #Gaming #DigitalAdvertising #Privacy #COPPA #PRIVO #AdTech #BrandSafety #KidsAndFamily

    • No alternative text description for this image
  • PRIVO (Privacy Vaults Online) reposted this

    🇬🇧 The UK government has announced plans to restrict social media access for under-16s and introduce additional protections around live streaming, stranger communication, gaming environments, and certain AI chatbot experiences. While details are still emerging, the direction is clear: age assurance and youth online safety requirements are becoming a foundational part of digital compliance. Implementation is expected beginning in Spring 2027, but preparation should start long before then. Organizations should be evaluating now: • Age assurance and age verification capabilities • Youth risk assessments • Safety-by-design measures • Parental consent and involvement requirements • AI and youth protection controls PRIVO is closely monitoring developments and helping organizations navigate the evolving global landscape for children’s privacy, age assurance, and online safety. Read the UK press release here: https://hubs.li/Q04ls0Lc0 #AgeAssurance #OnlineSafety #ChildrensPrivacy #AICompliance #PrivacyByDesign

    • No alternative text description for this image
  • 🇬🇧 The UK government has announced plans to restrict social media access for under-16s and introduce additional protections around live streaming, stranger communication, gaming environments, and certain AI chatbot experiences. While details are still emerging, the direction is clear: age assurance and youth online safety requirements are becoming a foundational part of digital compliance. Implementation is expected beginning in Spring 2027, but preparation should start long before then. Organizations should be evaluating now: • Age assurance and age verification capabilities • Youth risk assessments • Safety-by-design measures • Parental consent and involvement requirements • AI and youth protection controls PRIVO is closely monitoring developments and helping organizations navigate the evolving global landscape for children’s privacy, age assurance, and online safety. Read the UK press release here: https://hubs.li/Q04ls0Lc0 #AgeAssurance #OnlineSafety #ChildrensPrivacy #AICompliance #PrivacyByDesign

    • No alternative text description for this image
  • The FTC has officially begun enforcing the TAKE IT DOWN Act — and platforms should be paying close attention. The law requires covered platforms to provide a clear process for victims to report nonconsensual intimate imagery, including AI-generated deepfakes, and remove the content (and known duplicates) within 48 hours of a valid request. This is more than a content moderation issue. It represents a major shift toward operational accountability for how platforms: • Detect and process harmful content reports • Verify and authenticate requests • Track takedown actions and duplicates • Maintain defensible audit trails • Protect children and vulnerable users from exploitation The FTC made clear that enforcement has begun — and companies that fail to comply may face FTC enforcement actions, including civil penalties of up to $53,088 per violation. Importantly, the law applies not only to authentic intimate imagery, but also to digitally altered or AI-generated content, reflecting the growing regulatory focus on synthetic media and deepfake abuse. For platforms, this underscores a broader reality: Trust & Safety can no longer operate as an isolated moderation function. It now requires scalable governance infrastructure, rapid response workflows, identity and consent verification, and demonstrable compliance processes. As regulators continue to focus on child safety, age assurance, AI-generated harms, and platform accountability, organizations should be evaluating whether their systems are truly prepared for this next era of enforcement. The FTC announcement is another signal that digital safety obligations are becoming operational, measurable, and enforceable. https://hubs.li/Q04h8KGX0 #TAKEITDOWNAct #FTC #ChildSafety #TrustAndSafety #Privacy #AI #Deepfakes #AgeAssurance #Compliance #OnlineSafety #DigitalIdentity

    • No alternative text description for this image
  • As governments worldwide grapple with online safety, privacy, fraud, and age assurance, Utah’s State-Endorsed Digital Identity (SEDI) initiative is introducing a bold new vision for trusted digital identity infrastructure. Rather than relying on invasive data collection or surveillance-based verification, SEDI explores how privacy-preserving digital identity could empower individuals, strengthen family controls, and help businesses meet growing regulatory expectations around child safety and trust online. PRIVO is excited to be part of this important conversation. Recently, PRIVO CEO Denise G. Tayloe participated in Utah’s SEDI Summit alongside policymakers, privacy leaders, and technology innovators discussing the future of child protection, digital trust, and age assurance. In our latest blog, we explore why companies across industries - from social media and gaming to healthcare, education, AI, and digital commerce - should be paying close attention. Read out blog here > https://hubs.li/Q04g_d_g0 #SEDI #ageassurance #digitalidentity

    • No alternative text description for this image
  • Reports indicate TikTok is nearing a proposed $400 million settlement tied to allegations of COPPA violations and unlawful collection of children’s data. And while some may look at TikTok and think: “$400M is nothing for a company that size…” That misses the bigger picture. This is not happening in isolation. It comes on top of years of lawsuits, investigations, regulatory scrutiny, operational changes, legal costs, and ongoing reputational damage. The true cost of failing to protect minors online is rarely just the fine itself. According to the DOJ’s complaint, TikTok allegedly: • Collected data from children under 13 without proper parental consent • Used deficient age screening methods • Failed to fully honor parental deletion requests • Continued collecting data from accounts identified as belonging to children • Relied on moderation processes that made meaningful enforcement nearly impossible at scale Whether or not the company agrees with the allegations, the message from regulators is becoming impossible to ignore: If children are on your platform, you are responsible for protecting them. Not just through Terms of Service. Not through self-attestation alone. Not through “users lied about their age.” Companies need defensible systems for: ✔ Age assurance ✔ Parental consent ✔ Data governance ✔ Child-appropriate experiences ✔ Auditability and accountability And importantly — this is no longer just a “kid-directed” issue. Today, regulators expect companies to address underage users even when minors were not intended to be the core audience. Children’s privacy compliance has fundamentally changed. The companies that act now will be in a far stronger position than those waiting for a regulator, lawsuit, or headline to force the issue. The companies that will struggle most in the years ahead are not necessarily the ones intentionally targeting children — but the ones that knew minors were likely on their platform and failed to build defensible systems around that reality. Read our blog about why turning a blind eye to minors on your platform is becoming an increasingly expensive strategy. 👉https://hubs.li/Q04gcVmm0 #COPPA #parentalconsent #childrensprivacy #ageverification #socialmedia #ageassurance

    • No alternative text description for this image
  • UK Moves Closer to Social Media Restrictions for Under-16s. After a parliamentary stand-off, the government has now made a binding commitment to introduce restrictions on social media use for children under 16—targeting harmful, addictive features like algorithm-driven content and stranger interactions. While consultations are still ongoing, one message is clear: it’s no longer a question of if regulation will happen—but how. Why this matters for companies: This isn’t just a UK story—it’s part of a broader global trend. 👉 Age verification is becoming mandatory Governments are moving beyond guidance to enforceable requirements around age verification and age-appropriate experiences. 👉 Risk is expanding beyond content to product design Features like recommendation algorithms, engagement loops, and social connectivity are now under scrutiny—not just what users see, but how platforms are built. 👉 Under-16 protections are raising the bar Companies will need to differentiate between teens and adults—and design experiences accordingly. 👉 Accountability is increasing Regulators expect companies to demonstrate not just intent, but measurable safeguards. ⸻ At PRIVO, we’re seeing this shift accelerate globally—from the UK to the U.S., EU, and beyond. The takeaway: Companies that invest now in age verification, parental consent, and age-appropriate design will be far better positioned as these requirements take hold. ➡️ The future isn’t just about keeping kids out—it’s about creating safe, compliant experiences for those who should be allowed in. Read more > https://hubs.li/Q04dVB7r0 #AgeAssurance #OnlineSafety #ChildSafety #Privacy #DigitalRegulation #COPPA #TrustAndSafety #PRIVO

  • “Publishers aren’t really buying revenue. They’re buying peace of mind.” This is exactly right—and especially true when it comes to products and services used by children. We’re proud to work with partners like Kidoz who understand that earning trust takes time, rigor, and a deep commitment to doing things the right way. From opening up their systems for independent review to continuously strengthening their approach to privacy and compliance, they’ve demonstrated what it means to build responsibly in the kids’ ecosystem. This is what “going beyond compliance” looks like—and why it matters. 👏 Thank you for the thoughtful perspective and for your continued commitment to protecting young audiences.

    "We’ll pay you to run our ads" sounds like an easy pitch. When we first started approaching large publishers, I genuinely believed that would be enough to open doors. But... it wasn’t :-( From their perspective, revenue is almost secondary, and I remember it annoyed me and that I didn't understand it. So after years of experience, I learned that the real question they’re asking is much simpler: "what risk am I taking by letting you into my product?" Because that’s what this actually is. You’re not just signing a deal; you’re asking them to become part of something they've built, AKA - embed your code into apps with tens of millions of users, and that comes with a lot of weight. A small instability on our side can impact their entire app. A single ad that isn’t properly vetted can create a compliance issue they now have to deal with. So before anything moves forward, they need to trust you. And trust, we learned, is earned very slowly. Over the years, we went through long technical reviews, repeated QA cycles, and had to meet very strict standards around privacy and regulation. In the kids' space, that’s not optional. It’s a requirement. Part of that meant going through an external certification process with PRIVO (Privacy Vaults Online), one of the leading global authorities in children’s privacy and an FTC-approved COPPA Safe Harbor. And that process goes deep. We had to open everything up. What data flows through it (and what doesn’t), how decisions are made, how edge cases are handled, and whether the system truly avoids collecting or relying on personal identifiers in any form. In our case, that meant proving that the platform operates entirely without personal data (no identifiers, no behavioral tracking, no fingerprinting) and that everything is driven purely by contextual signals. And even after all that, getting integrated is just the beginning, because once you’re live, the responsibility doesn’t go away. It grows: Your SDK becomes part of their infrastructure. Your performance affects their user experience. Your stability is, in a very real way, their stability. Over time, this changed how we think about the product. This month, for example, we expanded our automation processes to run deeper testing across all mediation integrations, and we’re still in the process of building that out. Not because it’s impressive, but because without it, you simply can’t operate at this level. If there’s one thing we (and everyone should) take from all of this, it’s that publishers aren’t really buying revenue. They’re buying peace of mind, and that turns out to be a much harder thing to build. #Monetization #MobileGaming #Privo #Kidoz #Kid

    • Publishers aren’t really buying revenue.  They’re buying peace of mind

Similar pages

Browse jobs

Funding