A synergistic ecosystem of startups combining retail tech, real-world asset tokenization, and artificial intelligence to transform the industry.
SHEFAWe are an investment vehicle focused on backing and accelerating companies that are transforming retail, combining the strength of the IRSA Group with the agility of an entrepreneurial model.
When a customer shops online, the platform owns the relationship with the customer. It knows what they searched for, what they care about, and what they bought. The retailer has no access to these insights.
Long-term value creation aligned with investor returns

Customer Fidelity Platform for Shopping Malls

Sovereign AI infrastructure

Last-mile logistics & e-commerce for Argentine Retail

Flight, Hotel & Travel Assistance Metasearch Engine

Marketplace Whitelabel as a Service

Ice Cream & Chocolate Manufacturer and Distributor
Combined experience in real estate, retail tech, blockchain, and venture capital.
We're one message away from creating value and transforming the future together.
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