Ambassador Program

Be a Voice For Run Specialty

The Running Event’s Ambassador Program is an opportunity for passionate run specialty retailers and endurance event professionals to promote and represent TRE through their unique channels and networks.

This is more than an influencer program. TRE Ambassadors are trusted community voices who drive word-of-mouth awareness and support TRE in reaching a broader, more diverse range of industry professionals.

We welcome applications from individuals with varied experiences, perspectives, and roles within specialty retail or endurance event management. The 2026 cohort is limited to 5 individuals and is designed to be impactful, collaborative, and mutually rewarding.

How You’ll Show Up

We want your contribution to feel natural, not like a checklist. Choose deliverables that span at least two different formats. For example, a blog style post, social media reel, etc. Have another idea? Share it with us! If selected you’ll work with the TRE marketing team to confirm your content plan.

Apply to be a TRE 2026 Ambassador! Click below to get started.

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Questions?

Mikayla will be the primary contact for ambassadors. For questions or more information, email [email protected].

Pre-Event Content Ideas

“Why I’m Attending TRE”
Promo code drop to your network
“Pack with me for TRE”
Webinar panelist

At TRE

Onsite vlog or day-in-life-content
Peer spotlight feature
Education, exhibit hall, or special event feature

Post-Event Content

Event recap post or video
“One thing I’m implementing” post
Store team debrief share-out

How TRE Supports You

Complimentary Pass + Hotel

All-access pass to TRE 2026 plus one comped hotel room for three nights.

Featured Coverage

Spotlight on TRE social, feature in 2026 Event Guide, and more.

Your Own Promo Code

Share $100 off TRE registration with your network: a tangible way to bring peers into the room and expand who’s at the table.

FAQ's

Can I apply if I haven't attended TRE before?

Yes! We’ll work with you to plan and create content that aligns with your first-time experience at TRE.

Do I need a large following to apply?

No! We’re looking for authentic industry voices and experience, not follower counts.

What's the time commitment?

Ambassadors complete 2–3 pieces of content across pre-event, onsite, and post-event windows, plus attend TRE December 1–3, 2026 to serve as an onsite presence and resource for fellow attendees. Of course, you’re welcome to create additional content beyond the required 2-3 projects.

Is travel to San Antonio covered?

Your hotel is covered for three nights, and you’ll receive an all-access pass to TRE. Ambassadors are responsible for arranging and covering their own transportation to San Antonio.

If I apply, when will I hear back?

Selected ambassadors will be notified later this summer.

Ready to Represent TRE?

Applications will be accepted from June 17 to July 10.

All applicants will receive acknowledgement upon submission. TRE will select 5 ambassadors for the 2026 cohort; selected ambassadors will be notified late July.

APPLY NOW