About VSCO
Who we are, why we’re here, what we’re doing, and how to connect with us.
VSCO is the connected system built for everything photographers do, the creative work and the business behind it. Editing tools, client galleries, studio management, portfolio sites, and a community of millions, all in one place.
Whether you're landing your first paid gig or running an established practice, VSCO is built to grow with you. Our mission is to give photographers the tools, the system, and the community to build a photography business that lasts—on their own terms.
VSCO. Where photographers turn pro.
VSCO Membership is for photographers serious about their craft—and their career. Access pro-level editing tools, business features built for client work, and join a community of creators who are in it for more than just likes.
Learn more about VSCO Membership here.
Events
2011 – VSCO founded
2012 – VSCO mobile app launched
2014 – Series A funding
2015 – Series B funding
2017 – VSCO Membership launched
2019 – Rylo acquisition
2020 – Trash app acquisition
2023 – VSCO Pro Membership launched
2024 – VSCO Hub launched
2024 – Facet acquisition
2025 – Canvas Launched
2025 – Táve's Studio Manager acquisition
2025 – VSCO Capture launched
2025 – The Freelance Photographer acquisition
2025 – Workspace launched
2025 – AI Lab Launched
2026 – Galleries Launched
2026 – Studio Pro Launched
2026 – VSCO One Launched
Eric Wittman, CEO
Chris Haire, CTO
Josh Attenberg, Head of Data
Lalit Balchandani, VP, Corporate Development
Ed Craig, VP, Finance
Meagan Kirkpatrick, VP, Marketing
Sara Lee, General Counsel
Josh Ulm, VP, Brand & Design
Joel Flory
Greg Lutze
Eric Wittman
Vas Natarajan
Kwamina Crankson
VSCO has $100m in funding from top investors including Accel Partners, Glynn Capital, Icon Ventures & Obvious Ventures.
Ryan Sweeney, Accel Ventures
Vas Natarajan, Accel Ventures
David Glynn, Glynn Capital
Adam Ross, Goldcrest Capital
James Joaquin, Obvious Ventures
Icon Ventures
Frequently asked questions
What is VSCO?
VSCO is a complete platform for photographers with professional photo and video editing, AI tools, portfolio websites, client galleries, creative community features, and business tools to help photographers grow their craft and career.
How do you pronounce VSCO and what does it mean?
VSCO is pronounced "VIS-CO" (phonetic spelling:/ˈvɪskoʊ/) and rhymes with "disco". It stands for Visual Supply Company.
Who founded VSCO?
Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011.
What happened to VSCO Cam?
VSCO was originally known as VSCO Cam when it launched in 2012. Since then, VSCO has grown into a complete set of tools to support the needs of a thriving global community of millions of aspiring and professional photographers.






































