WHEELIE is an award-winning creative agency & production company for people who thrive outside.
We specialize in human-centered campaigns & rebrands with positive impact.
17 years deep, we know powerful creative work doesn't happen with the push of a magic button.
It comes from shared trust, communication, and a bulletproof creative process that we've put through the wringer from seasonal product launches to Super Bowl commercials involving a horse, a road gap, and a pro skier.
We curate the perfect crew for your projects, pulling from our collaborative, highly-vetted network of specialty talent combined with our in-house creative direction & development. Keeps things nimble, scalable, and surgically right-sized for your brand.
We deeply believe in the impact of what we make with our brand partners.
Welcome. Happy you're here.
Backcountry Productions
We can confidently produce shoots deep in the backcountry. Our creative crew has training in avalanche safety, WFA/WFR, and of course, can rip around on our snowmobiles. This is a specialization for outdoor brands, and we are happy to pull permits for and respectfully produce your creative in wild locations, any time of year.
Obscure Locations
Need a mountaintop sunrise shot? We are no strangers to getting up in the middle of the night and summiting for sunrise, or hiking in the dark in search of the moon. A lot of brands feel weird asking us to work at strange hours, but hey, it'll make your creative product much stronger, and we are willing.
Specialty Requests
So your project needs an animator who can creatively cover 600 body parts in a naked ski segment? What about a DP who will film in the middle of a river for 4 hours? Oh- you need a horse in the middle of nowhere in less than one day? No problem.
Been there, made it happen. Our producers aren't scared of anything.
Community & Culture
We don't like to brag, but this isn't even about us... our network is BANANAS. Talent in front of cameras, behind them, in offices, on chairlifts, and everywhere in between. We love our people.
VIDEO PRODUCTION
Why You're Here:
CORE SERVICES
At WHEELIE, we bring depth and grit to every project, partnering with outdoor-minded brands to tell stories that celebrate what it means to be human.
Every project gets our real special sauce:
CREATIVE DEVELOPMENT.
- We run every project through our bespoke Wheelie Process for Creative Concepting, Development, and Direction.
- This includes original story IP, executive production if needed, budgeting, and access to our curated talent network.
- Our creative process has been pressure-tested for 16 years. It seriously works... and it's fun.
CAMPAIGN CREATION
CREATIVE DIRECTION
VIDEO-CENTERED STRATEGY
PHOTOGRAPHY
SOCIAL CONTENT
This is the perfect package for product launches, brand anniversary campaigns, and new product lines. We handle creative development & direction, pre-production (location scouting, booking talent, permitting, etc.), production, and full post-production, including kits for social media and distribution strategies.
REBRANDS
Do we do start-up branding? Sure. But rebrands are way more interesting to us.
Rebrands are the best.
The stakes are high. There's a problem to be solved, a history of what has and has not worked, and usually a trail of stats to track. The risk is high, but so is the reward.
We have a dialed 12-week process for rebrands, or we can work with your team on a custom timeline based on your brand's needs.
Rebrands are for the brave at heart, and we are here for it.
VIDEO PRODUCTION
Need a documentary? A Super Bowl Commercial? A campaign with heart? You're in the right place.
Creative Concepting, Development, and Direction:
- We run every project through our bespoke Wheelie Process for Creative Concepting, Development, and Direction.
- This includes original story IP, executive production if needed, budgeting, and access to our curated talent network.
Production:
- Pre-Production: Casting, Talent Onboarding, Permitting, Location Scouting, Script Refining, etc
- Production: including craft services.
- Post-Production: Management, color-correction, sound design, and social cuts.
Distribution:
- We help you release your video content into the wild and watch it flourish in its natural habitat.
ENVIRONMENT DESIGN
BRANDED TRAIL SYSTEMS
TRAIL MAPS
BRANDED SIGN DESIGN
