Inclusive Communication
With our AI tool, your recruitment team can be confident that every published job ad is on-brand and inclusive, ensuring the best performance for all job posts.
Our AI model is rooted in research across disciplines, like psycholinguistics and sociology. Our in-house experts ensure that our AI is powered by accurate data and continuously updated based on new findings and knowledge.
Based on this foundation, we offer the best AI solution for inclusive communication, ensuring optimal outcomes and real results for our customers – because if they succeed, so do we.
Standard AI models are based on all available open-source data, which includes sources of varying quality. Our study found that the most widely used AI models are more biased than humans.
In a study of 1,439 job ads, we found AI-generated ads in these standard AI models scored an average of 40.9 on the inclusivity scale, while human-written ads averaged 57.9 (we recommend a score above 90). Read the study here.
On average, our customers have increased female applicants by 68% and total applicants by 54%. Using inclusive language in job postings and recruitment materials attracts a broader range of candidates, lowering costs, and enhancing the quality of hires.
By using inclusive language, companies can ensure a fairer and more equitable recruitment process for all candidates, thereby enhancing the candidate experience and improving the company's reputation and brand image.
Broadening the recruitment approach to be more inclusive can help address skills shortages. By reaching out to underrepresented groups, companies can tap into a larger talent pool and find the skills they need.
Here’s a glance at two studies emphasizing the value – one by the University of Waterloo and Duke University, and one conducted by Epinion in collaboration with Develop Diverse.
Research by Gaucher, Friesen, and Kay (2011) found that terms like “dominant” or “supportive” in job ads can unintentionally feel gendered, making some people less likely to apply. It’s a small thing with a big impact, often reinforcing gender inequality without us even realizing it.
By applying insights from studies like this to our software, it’s possible to craft language that removes bias and creates a more welcoming, inclusive environment – opening the door to fairer opportunities and more diverse, empowered teams.
In a study conducted in collaboration with Epinion, we took a closer look at how different types of language in job ads – agentic, communal, and inclusive wording – affect who applies.
The findings were clear: using inclusive language not only attracts more women but also encourages more men to apply. This approach helps bridge the gender gap while also attracting more qualified applicants in general. By adopting inclusive language, companies can create fairer opportunities and build better, more diverse teams.
“Develop Diverse offers a great tangible software to work with inclusive communication continuously, both in job descriptions and Employer Branding material. The software is easy to use, and initial analysis of results showed a great increase in female candidates for the tested job ads.”
Diversity & Inclusion Lead, TDC Group
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