You don’t have a traffic problem. You have a cost problem. Google Ads is an auction. And in an auction, the highest bidder wins, but that doesn’t mean the smartest bidder pays the most. In fact, the most effective advertisers pay less per click while still dominating the search results. Why? Because they understand how Read More
A few years ago, my friend John opened a small roofing business in Austin. Great service, happy customers… but barely any leads from online ads. Why? He was getting destroyed by national companies dropping six figures on PPC. His budget? $1,500 a month. Fast-forward 90 days, and John’s getting high-quality leads for $22 each (down Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
Your website’s domain name is a key part of your brand. When setting up your website, it’s one of the first things you’ll need to decide on. Over time, you might realize that your initial choice wasn’t the best fit or that your business has evolved to where the original choice doesn’t reflect your current Read More
Around 1.5 million people had at least one conversation with a chatbot in 2024. In a world that has already adjusted well to AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is quite clear! With a wide range of usage, chatbots catapult the way online products, services, and Read More
Remote work has been on the rise in recent years in many industries. It has a lot of benefits: convenience, saving time and money, increasing productivity, allowing for more focus and flexibility. For 65% of workers, working from home is a reason to like their job even more. Now it is not only a smart Read More
The eCommerce industry continues to grow since it started in the 1960s. Because of its convenience, more and more people prefer to shop online. But as the sales growth rate rises, the competition gets tougher, too. In order to increase your revenue, you should find ways to get more customers and make sure to retain Read More
Technical writing job continues to grow over the years. In fact, it is #4 in Best Creative and Media Jobs and is expected to have a further vertical rise in 2022. By definition, technical writing is any written form of writing or drafting technical communication used in a variety of technical and occupational fields, such Read More
Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. For some, business ideas plus a lot of creativity can go a long way and make a business successful. Here are some social media marketing ideas shared by industry experts Read More
With the increasing popularity of social media, emails and newsletters might sound outdated. However, they’ve been around forever, and someone should actually read them, right? With Gmail hitting more than 1.8 billion active users as of the year 2023, you don’t want to miss the opportunity to build an email list to help you interact Read More
Staying ahead requires more than just an attractive website and quality products. With the rise of digital shopping, businesses need advanced tools to streamline operations. One aspect that provides an overall better customer experience is ecommerce marketing automation. By automating repetitive tasks, you can focus on strategic growth and customer engagement, paving the way for Read More
The WordPress content management system (WP CMS) is undoubtedly an excellent choice for a publisher’s website. Famous WordPress sites include Spotify Newsroom, Taylor Swift, and TED Blog. One of the best things about the open-source CMS is that it’s been out there forever (well, not actually forever, but it does feel like it, right?) and Read More
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