The world of PPC can get jargon-heavy. However, if you’re planning to run paid advertising campaigns you need to know the most common PPC terms. This glossary simplifies 100+ PPC terms, helping you decode industry lingo and maximize your ad performance. Aaand right before we jump in… PPC – Back to Basics What is PPC? Read More
Content marketing and social media marketing are two different genres that include different tactics for success. However, the two can be a perfect match, especially when it comes to audience engagement. Social media became one of the most useful ways to promote your web content. But sharing your links alone on X (Twitter), LinkedIn or Read More
Regardless of the industry you’re in, a proactive social media presence is an obligation. It’s pretty straightforward – most of your customers spend a lot of their time scrolling through their social media feeds. The better your strategy is to reach them there and tap into the conversation, the more chances you’ll have to increase Read More
SEO is a powerful tool. It can propel your website to the top of search engine results. But it’s not a one-time task, it’s an ongoing process that requires regular maintenance to keep your website at the top. Why is this so? Search engine algorithms are always changing. Your competitors are also optimizing their websites Read More
Are you aware that businesses face a crucial decision when allocating their marketing resources? Namely, should they focus on email marketing, social media, or both? Our detailed guide examines the strengths, weaknesses, and optimal use cases for each channel to help you make informed marketing decisions. Read on! Key Differences at a Glance Email marketing Read More
Lead nurturing is a critical process – it’s about building relationships with potential customers, even if they’re not currently looking to buy your product or service. One of the most effective tools for this strategy is the lead nurture email. It’s a powerful way to stay connected with your leads, providing them with valuable content and Read More
Picture this: You’ve spent years building your brand—investing in its identity, cultivating customer trust, and creating products or services you’re proud of. You may have even invested in a successful SEO strategy that brought your website to page one. And when a potential customer searches for your brand online, they’re greeted with ads from your Read More
It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More
B2B companies are constantly looking for new customers. Therefore, taking into account what works for others can help guide these efforts. Saying that statistics are always a good source of knowledge, so we did the heavy lifting for you by collecting information and current lead generation statistics. This information could potentially boost your marketing strategy Read More
Whether you’re a small local business or a large corporation, ensuring your website is easily discoverable by your target audience can significantly impact your success. But the question remains: do I need SEO? If you’ve ever pondered this question, you’re not alone. This blog post will delve into why SEO is essential, highlighting the benefits Read More
In digital marketing, standing out is tough. Every business is competing for attention, and to succeed, you need smart strategies. A/B testing for ads is one of the best ways to improve your campaigns and get better results. A/B testing, or split testing, is a simple but powerful tool. It compares two versions of an Read More
If you have a website and use Google Search Console, you may encounter issues with pages that have redirects. Redirects are when a web page automatically sends visitors to a different page. This can be helpful for organizing content or updating URLs, but it can also cause problems if not properly managed. In this blog, Read More
