Every marketer knows how to track website visitors, and detect the main traffic sources. However, not every site visit is visible through traditional analytics tools. In fact, a staggering 97-98% of website visitors are anonymous! Still, understanding these anonymous user interactions might be crucial to your marketing strategy, and top-of-the-funnel efforts. So, is there any Read More
Curious about using CRM for marketing purposes? This article breaks down what these systems are, how they can supercharge your marketing efforts, and what to look for when choosing one. Whether you’re a small startup or a large corporation, we’ll help you understand why and how a CRM can positively change your business. The Importance Read More
The robots are coming for eCommerce! Unless you’ve been living on a remote deserted island for the last couple of years, you have surely heard about artificial intelligence (AI). AI has exploded in popularity and is transforming almost every aspect of our lives – online shopping included. In fact, eCommerce robots are so powerful that Read More
In the world of eCommerce, user experience (UX) is king. It’s the (in)visible hand guiding customers through your online store. But what exactly is UX? In simple terms, it’s the overall experience a user has while interacting with a website or app. It’s all about how easy or pleasing it is to use. In eCommerce, Read More
Reciprocal linking, a practice as old as the internet itself, has long been a topic of debate among website owners and digital marketers. In this article, we delve into the world of reciprocal links – exploring their benefits, pitfalls, and the truth behind their impact on website visibility and SEO performance. By examining best practices, Read More
Optimizing images for SEO is more than just resizing and uploading. Of course, size matters, however there’s more components to optimizing images – and one of these components is image metadata. Image metadata is the information embedded in an image file. Metadata includes details for an image such as title, description, and alt text. Search Read More
As the digital landscape evolves, so do the strategies for making websites visible on search engines. Among these evolving strategies, one topic that continues to gain traction is JavaScript SEO. But what exactly does this mean, and why is it so critical for modern web development? In this blog post, we’ll delve into the nuances Read More
Let’s say you’re looking for a new coffee table, but you don’t have a brand in mind. What do you do? You Google it! The results you will most probably see right at the top are ads from Ikea or Wayfair, or some other business, depending on your location. You might be thinking: “Why do Read More
Google Ads is an important asset to any online strategy. It can help you build your digital presence by positioning your brand’s name right at the top of the SERPs. Because, let’s face it, regardless of how great your organic ranking is, the paid results are always a step ahead of it. However, for your Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
When building a website, WordPress and Webflow are two of the most popular options, each offering unique strengths depending on your needs, technical skills, and design preferences. WordPress, the world’s most widely used content management system, provides flexibility, extensive plugin options, and a vast ecosystem. On the other hand, Webflow is a low-code platform that Read More
The ultimate goal of every page on your website is to rank as high as possible in search results, right? Well, typically yes, but there are some exceptions. Sometimes, because of different reasons, you don’t want a page to show on search engines, so you need to deindex it. Deindexing a page from Google involves Read More
